Electro Love
Encyclopedia
The forthcoming second studio album by American recording artist Cassie will be released early 2012 by Bad Boy
and Interscope Records
, as the follow-up to her debut album, Cassie
(2006).
reported in June 2007 that contrary to rumors, Cassie had not been dropped from Bad Boy Records after releasing two singles from her self-titled debut album
. Diddy said that she was in the studio working with producers Kanye West
and Pharrell Williams
on her second album. It was also reported that Cassie was no longer collaborating with Ryan Leslie
, who had produced the majority of her debut album.
Additional production on the album came from Seven and LV, as well as Diddy himself. Cassie said that she had also collaborated with Akon
, The Neptunes
, Danja, Eric Hudson
, The Surf Club, SoundzFire and Rob Holiday, although she was not sure which tracks were going to be included on the album. Commenting on the number of producers on the album, Cassie said that she "collaborated with a lot of different producers and a lot of different writers, which was an amazing opportunity for me, because on my first album, one producer [Ryan Leslie] straight through…which was fun, but it was nice to experience other people." According to Bad Boy A&R Daniel 'Skid' Mitchell, rather than largely relying on the one songwriter-producer, the new album's mix of writers and producers, as well as her own co-write input, makes it a more personal record for her.
In July 2006, Cassie announced that the album's title would be Electro Love. The idea was given to her by DJ Cassidy; Cassie explained by saying that "it's basically the sound of the album. It's not supposed to be taken so literal. 'Electro' could be like house and techno, but that's not what it is, but it's definitely a dance album. I just wanted it to be a reflection of that and the vibe of the music. It has that love song feel to it, but accompanied by that specific beat."
Cassie said that her new album will demonstrate more "independence"; there will be a "difference in vocals, a little bit more personality. And it's definitely a sensual album."
After several delays, it was announced in December 2009 that Cassie had signed a new record deal with Interscope Records
.
At the time of an October 2010 interview with HitQuarters
, A&R Daniel 'Skid' Mitchell said that Cassie had already recorded around fifty songs for the album. Mitchell said that she was taking her time over the album because she is keen for "it to be something that people are going to respect."
In late August 2011, Cassie announced that the album is complete, and that she recorded the last song for the album on August 26, 2011.
On September 15, 2011, Cassie announced on 106 & Park
, that the lead single "King of Hearts" will premiere by the end of October 2011 and the album will be released in early 2012.
on August 5, 2008, and was released to radio on September 16, 2008. It was not commercially successful, failing to chart on any of the major Billboard Charts
in the US. Cassie recorded a new lead single with Diddy
in 2009. The song, "Must Be Love
", featured Diddy, and was sent to radio and released digitally on April 14, 2009. "Must Be Love" peaked on the Hot R&B/Hip-Hop Songs
Chart at number 42. The track "Let's Get Crazy" featuring Akon
was released as the third single on September 1, 2009.
Then in January 2011, Cassie gave a brief interview with Rap-Up
, from the set of Kevin Cossom
's single "Baby I Like It" (featuring Diddy
and Fabolous
) where she present while Diddy filmed his scenes. She told the interviewer that was close to picking the album's first new single, which would premiere sometime in early 2011. She said the album will follow soon after. Later, it was revealed in an interview on TeenVogue that the new single would be called Bougie S*%t.
On July 13, 2011, a teaser video for a song entitled "Make You a Believer" made its way online. The full version of the song was released on the first Bad Boy Records mixtape, entitled Bad Boy: The Preview.
Bad Boy Records
Bad Boy Records is a record label founded in 1993 by producer/rapper/entrepreneur Sean "Diddy" Combs. Today it operates as a subsidiary of Warner Music Group, and is distributed by Atlantic Records.-Beginnings:...
and Interscope Records
Interscope Records
Interscope Records is an American record label owned by Universal Music Group that currently operates as one third of UMG's Interscope-Geffen-A&M label group.-History:...
, as the follow-up to her debut album, Cassie
Cassie (album)
Notes* "Kiss Me" contains interpolations from "T-Shirt", written by Angela Beyincé, Vidal Davis, Garrett Hamler, Andre Harris, Beyoncé Knowles, Kelendria Rowland and Tenitra Williams, as performed by Destiny's Child.- Charts :- Personnel :...
(2006).
Background
MTV NewsMTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
reported in June 2007 that contrary to rumors, Cassie had not been dropped from Bad Boy Records after releasing two singles from her self-titled debut album
Cassie (album)
Notes* "Kiss Me" contains interpolations from "T-Shirt", written by Angela Beyincé, Vidal Davis, Garrett Hamler, Andre Harris, Beyoncé Knowles, Kelendria Rowland and Tenitra Williams, as performed by Destiny's Child.- Charts :- Personnel :...
. Diddy said that she was in the studio working with producers Kanye West
Kanye West
Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...
and Pharrell Williams
Pharrell Williams
Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...
on her second album. It was also reported that Cassie was no longer collaborating with Ryan Leslie
Ryan Leslie
Anthony Ryan Leslie, known professionally as Ryan Leslie, is a Grammy nominated American record producer, multi-instrumentalist, rapper, entrepreneur, and singer. Founder of the media company NextSelection Lifestyle Group, Leslie has produced singles for a number of artists in a variety of genres...
, who had produced the majority of her debut album.
Additional production on the album came from Seven and LV, as well as Diddy himself. Cassie said that she had also collaborated with Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...
, The Neptunes
The Neptunes
The Neptunes are a record production duo consisting of Pharrell Williams and Chad Hugo, who are credited with contributing the sound for many successful hip hop, R&B and pop artists in the late-1990s and 2000s...
, Danja, Eric Hudson
Eric Hudson
Eric Hudson is a South Orange, New Jersey native and Grammy award-winning music producer. Born to father Curt Hudson, songwriter/producer . He went to Columbia High School in South Orange, NJ and graduated in 2004.-2006:Omarion - 21* 01. "Entourage"* 03. "Electric"* 11. "Been With a Star"John...
, The Surf Club, SoundzFire and Rob Holiday, although she was not sure which tracks were going to be included on the album. Commenting on the number of producers on the album, Cassie said that she "collaborated with a lot of different producers and a lot of different writers, which was an amazing opportunity for me, because on my first album, one producer [Ryan Leslie] straight through…which was fun, but it was nice to experience other people." According to Bad Boy A&R Daniel 'Skid' Mitchell, rather than largely relying on the one songwriter-producer, the new album's mix of writers and producers, as well as her own co-write input, makes it a more personal record for her.
In July 2006, Cassie announced that the album's title would be Electro Love. The idea was given to her by DJ Cassidy; Cassie explained by saying that "it's basically the sound of the album. It's not supposed to be taken so literal. 'Electro' could be like house and techno, but that's not what it is, but it's definitely a dance album. I just wanted it to be a reflection of that and the vibe of the music. It has that love song feel to it, but accompanied by that specific beat."
Cassie said that her new album will demonstrate more "independence"; there will be a "difference in vocals, a little bit more personality. And it's definitely a sensual album."
After several delays, it was announced in December 2009 that Cassie had signed a new record deal with Interscope Records
Interscope Records
Interscope Records is an American record label owned by Universal Music Group that currently operates as one third of UMG's Interscope-Geffen-A&M label group.-History:...
.
At the time of an October 2010 interview with HitQuarters
HitQuarters
HitQuarters is an international music industry publication and contact database founded in 1999. It is noted for in-depth interviews with industry figures, with past subjects including Simon Cowell, Martin Kierszenbaum, Jason Flom, Diane Warren, Peter Edge, Ron Fair and RedOne, as well as its A&R...
, A&R Daniel 'Skid' Mitchell said that Cassie had already recorded around fifty songs for the album. Mitchell said that she was taking her time over the album because she is keen for "it to be something that people are going to respect."
In late August 2011, Cassie announced that the album is complete, and that she recorded the last song for the album on August 26, 2011.
On September 15, 2011, Cassie announced on 106 & Park
106 & Park
106 & Park is a Top Ten Hip-Hop and R&B music video show, set up in a countdown format, that airs weekdays at 6:00 PM on BET . Since its inception, it was the network's #1 rated show...
, that the lead single "King of Hearts" will premiere by the end of October 2011 and the album will be released in early 2012.
Concept
In July 2009, Cassie announced that the album's title would be Electro Love. The idea was given to her by DJ Cassidy; Cassie explained by saying that "it's basically the sound of the album. It's not supposed to be taken so literal. 'Electro' could be like house and techno, but that's not what it is, but it's definitely a dance album. I just wanted it to be a reflection of that and the vibe of the music. It has that love song feel to it, but accompanied by that specific beat." Cassie said that her new album will demonstrate more "independence"; there will be a "difference in vocals, a little bit more personality. And it's definitely a sensual album."Promotion
Three promotional songs were released but where scrapped for the final track listing of the album, "Official Girl", was released featuring rapper Lil WayneLil Wayne
Dwayne Michael Carter, Jr. , better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included...
on August 5, 2008, and was released to radio on September 16, 2008. It was not commercially successful, failing to chart on any of the major Billboard Charts
Billboard charts
The Billboard charts tabulate the relative weekly popularity of songs or albums in the United States. The results are published in Billboard magazine...
in the US. Cassie recorded a new lead single with Diddy
Sean Combs
Sean John Combs , also known by his stage names Diddy and P. Diddy, is an American rapper, singer, record producer, actor, and entrepreneur. He has won three Grammy Awards and two MTV Video Music Awards, and his clothing line earned a Council of Fashion Designers of America award. He was originally...
in 2009. The song, "Must Be Love
Must Be Love
"Must Be Love" is a song by American recording artist Cassie.-Background:The song was produced by Mario Winans. It was originally meant to be a track on the album of fellow Bad Boy recording artists Day26. It was recorded by Cassie in early 2009. Footage showing the finalization of the track can be...
", featured Diddy, and was sent to radio and released digitally on April 14, 2009. "Must Be Love" peaked on the Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...
Chart at number 42. The track "Let's Get Crazy" featuring Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...
was released as the third single on September 1, 2009.
Then in January 2011, Cassie gave a brief interview with Rap-Up
Rap-Up
Rap-Up is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the hip hop and R&B aspect of the music industry, and...
, from the set of Kevin Cossom
Kevin Cossom
Kevin 'K.C.' Cossom is an American singer, Grammy-nominated songwriter, producer and arranger. Born in Philadelphia, Pennsylvania and raised in Orlando, Florida, Cossom has written for a variety of artists including Keri Hilson and Mary. J Blige...
's single "Baby I Like It" (featuring Diddy
Sean Combs
Sean John Combs , also known by his stage names Diddy and P. Diddy, is an American rapper, singer, record producer, actor, and entrepreneur. He has won three Grammy Awards and two MTV Video Music Awards, and his clothing line earned a Council of Fashion Designers of America award. He was originally...
and Fabolous
Fabolous
John David Jackson , better known by his stage name Fabolous, is an American rapper of African American and Dominican descent. He grew up in the Bedford-Stuyvesant neighborhood of Brooklyn, New York. Part of his early popularity arose from his hit single "Can't Deny It" in 2001, from his debut...
) where she present while Diddy filmed his scenes. She told the interviewer that was close to picking the album's first new single, which would premiere sometime in early 2011. She said the album will follow soon after. Later, it was revealed in an interview on TeenVogue that the new single would be called Bougie S*%t.
On July 13, 2011, a teaser video for a song entitled "Make You a Believer" made its way online. The full version of the song was released on the first Bad Boy Records mixtape, entitled Bad Boy: The Preview.
Singles
Diddy announced that “King of Hearts” will be the first single off Cassie’s sophomore album, due in 2012. In a interview with BET she said the single should be released in October.Confirmed tracks
- "Ex Games"
- "Bougie S*%t"
- "King of Hearts"
- "Lonely Disco Ball"
- "Unprofessional"
- "Gimme That"