El Show de las Doce
Encyclopedia
El Show de las Doce was a Venezuelan variety show
Variety show
A variety show, also known as variety arts or variety entertainment, is an entertainment made up of a variety of acts, especially musical performances and sketch comedy, and normally introduced by a compère or host. Other types of acts include magic, animal and circus acts, acrobatics, juggling...

 that was seen on Radio Caracas Televisión
RCTV
Radio Caracas Televisión Internacional is a Venezuelan cable television network headquartered in the Caracas neighborhood of Quinta Crespo. It was sometimes referred to as the Canal de Bárcenas. Owned by Empresas 1BC, RCTV Internacional was inaugurated as Radio Caracas Televisión on 15 November...

 between the years 1954 and 1964. It was created and hosted by Víctor Saume.

History

El Show de las Doce was the first show seen during daytime hours in the history of Venezuelan television. For many years, channels 5 (Televisora Nacional) and channel 4 (Televisa) only came on in the evenings. Produced by Corpa Publicidad, sponsored by Lucky Strike Cigarettes
Lucky Strike
Lucky Strike is a brand of cigarette owned by the R.J. Reynolds Tobacco Company and British American Tobacco groups. Often referred to as "Luckies", Lucky Strike was the top selling cigarette in the United States during the 1930s.- History :...

 (later by Añejo Santa Teresa, a brand of rum
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

), and hosted exclusively by Víctor Saume, this program began in mid 1954 and was seen between 12:00 noon and 1:30pm, Mondays and Saturdays. It was made live, with the public present in the studio. The show was made in Studio 9, which was used for shows with big audiences (once in a while, it would be produced in Studio 15, located in the installations of the current Miniteatro del Este de Plaza Venezuela). This was one of the few shows in Venezuela that managed to maintain its original set design throughout its run.

Although Saume was the central figure of this show, other hosts helped him out once in a while (it was even hosted by José Luis Sarzalejo during a period of five years). The show was also hosted by Héctor Monteverde, Félix Cardona Moreno, Charles Barry, and Luis Brito Arocha. When it came time to announce the commercial break, Saume came up with the catch phrase
Catch phrase
A catchphrase is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through a variety of mass media , as well as word of mouth...

 "Vamos arriba" ("going up"). Renny Ottolina
Renny Ottolina
Renaldo José "Renny" Ottolina Pinto was a Venezuelan-born producer and entertainer. His mother died when he was two years old. At the age of six his father moved him to Caracas with his paternal grandmother, for he was going to Germany...

, considered Saume's successor by some people, perfected the catch phrase by including the word "master" ("Vamos a master" or "lets go to the master"). El Show de las Doce brought to its audience international superstars such as Pedro Infante
Pedro Infante
José Pedro Infante Cruz , better known as Pedro Infante, is the most famous actor and singer of the Golden Age of Mexican cinema and is an idol of the Latinamerican people, together with Jorge Negrete and Javier Solís, who were styled the Tres Gallos Mexicanos . He was born in Mazatlán, Sinaloa,...

, Libertad Lamarque
Libertad Lamarque
Libertad Lamarque was an Argentine-Mexican actress and singer. Originally from Argentina, she reached fame throughout Latin America while living in Mexico and working in Mexican cinema.-Career:...

, Olga Guillot
Olga Guillot
Olga Guillot was a Cuban singer who was known to be the "queen of bolero". She was a native of the Cuban city of Santiago.Guillot and her family moved to Havana, Cuba when she was a small child...

, Celia Cruz
Celia Cruz
Celia Cruz was a Cuban-American salsa singer, and was one of the most successful Salsa performers of the 20th century, having earned twenty-three gold albums...

 and La Sonora Matancera, La Tongolele, Miguel Aceves Mejía, and Lola Flores
Lola Flores
María Dolores "Lola" Flores Ruiz was a Spanish singer, dancer, and actress.- Professional career :Flores was born in Jerez de la Frontera, Cadiz . Although thought to be only part gypsy, she strongly identified with the Spanish gypsy culture...

. Venezuelan born artists that were also invited to this show included: Alfredo Sadel
Alfredo Sadel
Alfredo Sadel was a popular Venezuelan singer and actor. Born Alfredo Sánchez Luna in Caracas, Venezuela, Sadel was affectionately called "The Favorite Tenor of Venezuela" . He adopted his stage name by combining the first syllable of his surname with the last syllable of the surname of his...

, Héctor Cabrera, Los Torrealberos, Magdalena Sánchez, Rosa Virginia Chacín, Cherry Navarro, and Chelique Sarabia. One of the show's segments, "La gran cruzada del buen humor", later gave birth to Radio Rochela Televisión
Radio Rochela
Radio Rochela is a Venezuelan late-night television sketch comedy and variety show created by Argentine producer Tito Martinez Del Box. The show premiered on Radio Caracas Televisión , a terrestrial television network on Venezuela on 1959 to 2010, under the original title of La Cruzada del Buen...

 (the original name of this comedy show). This segment could be seen on Mondays, Wednesdays, and Fridays, for 15 minutes.

"In little time, it was converted in the most popular program in television. Those who came from other places in the country went directly to Uncle Saume, because somebody recommended to go to him. It was frequent the visits from those who wanted to know something publicly" (Edith Guzmán, El Nacional
El Nacional
El Nacional is a Venezuelan publishing company under the name C.A. Editorial El Nacional, most widely known for its El Nacional newspaper. It, along with Últimas Noticias and El Universal, are the most widely read and circulated daily national newspapers in the country, and it has an average of...

, September 29, 1974, 10 years after the death of Saume).

In 1960, this program became known simply as "El Show de Saume". At the beginning of 1964, it was detected that Saume had some respiratory problems, reason for why the show ended on March 15, 1964 (eight months before his death).
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