EeZee tv
Encyclopedia
eeZee tv was a live British shopping channel broadcasting on Sky Digital
Sky Digital (UK & Ireland)
Sky is the brand name for British Sky Broadcasting's digital satellite television and radio service, transmitted from SES Astra satellites located at 28.2° east and Eutelsat's Eurobird 1 satellite at 28.5°E. The service was originally launched as Sky Digital, distinguishing it from the original...

. The channel launched on 1 March 2005.

History

In September 2004, it was first announced that JML and Kleeneze
Kleeneze
Kleeneze Homecare is a multi-level marketing company, and was started in 1923, in Hanham, Bristol, England. The founder, Harry Crook, had emigrated to America with his family several years earlier and while there joined Fuller Brush as a sales representative. He returned to Bristol several years...

 were going to team up and launch a new channel, under the name of eeZee tv, which was going to replace JML's own channel.

At 10:00 on 1 March 2005, eeZee tv officially launched, showing a mix of JML and Kleeneze products ranging from Homewares to Beauty, for 16 hours a day. During the remaining hours it was off air, it showed pre-recorded material. The channel used a fixed price format, which was similar to other UK shopping channels, such as QVC
QVC (UK)
QVC UK is a digital television shopping channel broadcast in the United Kingdom. It was formed in 1993 when QVC, Inc. formed a deal with Sky TV to create a UK version of the US channel. "QVC — The Shopping Channel" first broadcast in the UK on 1 October 1993. QVC UK - 20% owned by Sky - moved into...

 and Ideal World
Ideal World
Ideal World is a shopping channel in the UK whose sister shopping channels include Create and Craft, Ideal Extra and Ideal & More. It is owned by Ideal Shopping Direct Plc. Their sister health and beauty channel, Vitality, closed early in 2008...

.

On Friday 25 November 2005, eeZee tv ceased live broadcast and reverted to pre-recorded material.

In March 2007, after the removal of live broadcasting and lack of sales. Kleeneze
Kleeneze
Kleeneze Homecare is a multi-level marketing company, and was started in 1923, in Hanham, Bristol, England. The founder, Harry Crook, had emigrated to America with his family several years earlier and while there joined Fuller Brush as a sales representative. He returned to Bristol several years...

finally pulled out and eeZee tv was no more. JML regained the EPG slot again and rebranded it back under the JML name to JML Direct TV on 3 March 2007. Since then, it has continued to show various JML products using ex-eeZee tv presenters and studios for pre-recorded JML infomercials.
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