Edmonds Cookbook
Encyclopedia
The Edmonds Cookery Book is the quintessential guide to traditional New Zealand cuisine
. It was first published as The Sure to Rise Cookery Book in 1907 as a marketing tool by a manufacturer of baking powder
, but it is now known as a Kiwi icon. (Edmonds has since become a brand within Goodman Fielder
.) The front cover shows the old factory on Ferry Road in Linwood
, Christchurch
(since demolished) and their slogan "Sure to Rise". Only two copies of the first edition are known to survive. The cookbook
has gone through many editions in its 100-year history. In 1955, a "De Luxe" edition was introduced, and had gone through 57 reprints by 2006
The book has been described as "as much a part of New Zealand kitchens as a stove and knife", and that at one time it was 'sent unsolicited to every newly engaged couple in New Zealand."
Edmonds recipe books have sold over 3,000,000 copies. It remains New Zealand's fastest selling book with over 200,000 copies sold in one year.
New Zealand cuisine
New Zealand cuisine is largely driven by local ingredients and seasonal variations. Occupying an island nation with a primarily agricultural economy, New Zealanders enjoy quality local produce from land and sea...
. It was first published as The Sure to Rise Cookery Book in 1907 as a marketing tool by a manufacturer of baking powder
Baking powder
Baking powder is a dry chemical leavening agent used to increase the volume and lighten the texture of baked goods such as muffins, cakes, scones and American-style biscuits. Baking powder works by releasing carbon dioxide gas into a batter or dough through an acid-base reaction, causing bubbles in...
, but it is now known as a Kiwi icon. (Edmonds has since become a brand within Goodman Fielder
Goodman Fielder
Goodman Fielder is a manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand and Australia...
.) The front cover shows the old factory on Ferry Road in Linwood
Linwood, New Zealand
Linwood is an inner suburb of the city of Christchurch, New Zealand. It lies to the East of the city centre, mostly between Ferry Road and Linwood Avenue, two of the major arterial roads to the Eastern suburbs of Christchurch.-History:...
, Christchurch
Christchurch
Christchurch is the largest city in the South Island of New Zealand, and the country's second-largest urban area after Auckland. It lies one third of the way down the South Island's east coast, just north of Banks Peninsula which itself, since 2006, lies within the formal limits of...
(since demolished) and their slogan "Sure to Rise". Only two copies of the first edition are known to survive. The cookbook
Cookbook
A cookbook is a kitchen reference that typically contains a collection of recipes. Modern versions may also include colorful illustrations and advice on purchasing quality ingredients or making substitutions...
has gone through many editions in its 100-year history. In 1955, a "De Luxe" edition was introduced, and had gone through 57 reprints by 2006
The book has been described as "as much a part of New Zealand kitchens as a stove and knife", and that at one time it was 'sent unsolicited to every newly engaged couple in New Zealand."
Edmonds recipe books have sold over 3,000,000 copies. It remains New Zealand's fastest selling book with over 200,000 copies sold in one year.
External links
- Edmonds "Sure to Rise" Cookery Book third (1914) edition at the New Zealand Electronic Text CentreNew Zealand Electronic Text CentreThe New Zealand Electronic Text Centre is a unit of the library at the Victoria University of Wellington which provides a free online archive of New Zealand and Pacific Islands texts and heritage materials. The NZETC has an ongoing programme of digitisation and feature additions to the current...