Ed (supermarket)
Encyclopedia
Ed is a French brand of discount stores founded in 1978. It franchises its name to small-format hard discounts stores in France. It is part of the Carrefour Group.
Ed bought the chain of 'Penny Market' discount stores in May 2005 and 60 stores of the French subsidiary of Edeka (Treff Market in France) in eastern France in 2003.
In April 2009, a test of changing some 'Ed' stores to the Dia branding was announced by the Carrefour Group. The shops of Villeneuve-Saint-Georges and Macon were some of the first.
"The decision to move all of the 918 Ed stores to the Dia banner is already certain, and provides a good connoisseur of the group. But the timing is not yet decided."
In 2010, 250 stores will be transformed into Dia. The change of brand will be accompanied by a "new concept". It will mark the takeover by the Carrefour group deep discount from its branch in France, to create new synergies with other brands of the group.
The Carrefour
Discount product range however, should not be sold at Dia, which has its own label called "Dia". But to reduce procurement costs, both private label [label products] have the same suppliers," says one expert. "Simply replace the Carrefour
packaging with Dia packaging "
Dia could also replace some Champion
supermarkets, located in areas with low purchasing power, rather than evolve Carrefour Market. Conversely, the upmarket Ed stores could be transformed into Carrefour City in downtown.
Key dates
- 1978 : First store opens in Paris.
- 1987-1988 : Opening of 100th store. Fresh food and veg first introduced into stores.
- 1999-2000 : Joins Carrefour Group.
History
On 3 June 2009, there was 916 Ed stores in France and more than 10,000 employees. The assortment is primarily food stores Ed, fresh produce is placed at the heart of the positioning of the brand.Ed bought the chain of 'Penny Market' discount stores in May 2005 and 60 stores of the French subsidiary of Edeka (Treff Market in France) in eastern France in 2003.
In April 2009, a test of changing some 'Ed' stores to the Dia branding was announced by the Carrefour Group. The shops of Villeneuve-Saint-Georges and Macon were some of the first.
"The decision to move all of the 918 Ed stores to the Dia banner is already certain, and provides a good connoisseur of the group. But the timing is not yet decided."
In 2010, 250 stores will be transformed into Dia. The change of brand will be accompanied by a "new concept". It will mark the takeover by the Carrefour group deep discount from its branch in France, to create new synergies with other brands of the group.
The Carrefour
Carrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...
Discount product range however, should not be sold at Dia, which has its own label called "Dia". But to reduce procurement costs, both private label [label products] have the same suppliers," says one expert. "Simply replace the Carrefour
Carrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...
packaging with Dia packaging "
Dia could also replace some Champion
Champion
A champion is the victor in a challenge, contest or competition.There can be a territorial pyramid of championships, e.g. local, regional / provincial, state, national, continental and world championships, and even further divisions at one or more of these levels, as in soccer. Their champions...
supermarkets, located in areas with low purchasing power, rather than evolve Carrefour Market. Conversely, the upmarket Ed stores could be transformed into Carrefour City in downtown.