Ecstatic yod
Overview
 
Ecstatic Yod, otherwise known as Father Yod, is a record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 run by music critic Byron Coley
Byron Coley
Byron Coley is an American music critic who wrote prominently for Forced Exposure magazine in the 1980s, starting with their fifth issue until the magazine ceased publication in 1993. Prior to Forced Exposure, he wrote for NY Rocker, Boston Rock, and Take It! magazine. Coley is one of the first...

. In 1993 the label partnered with Thurston Moore
Thurston Moore
Thurston Joseph Moore is an American musician best known as a singer, songwriter and guitarist of Sonic Youth. He has also participated in many solo and group collaborations outside of Sonic Youth, as well as running the Ecstatic Peace! record label...

's label Ecstatic Peace
Ecstatic Peace
Ecstatic Peace! is a record label based in Easthampton, Massachusetts, founded in 1981 by Sonic Youth member Thurston Moore. The premiere release was a split cassette featuring spoken word performances from Michael Gira of Swans and Lydia Lunch...

 and began releasing records under the name "Ecstatic Yod." Ecstatic Yod operates a retail outlet in Florence, Massachusetts
Florence, Massachusetts
Florence is a village in the northwestern portion of the city of Northampton, near Westhampton and Williamsburg in the U.S. state of Massachusetts.-The naming of Florence, Massachusetts:The name "Florence" was suggested by neurologist Dr...

.
Quotations

Memory can change the shape of a room; it can change the color of a car. And memories can be distorted. They're just an interpretation, they're not a record, and they're irrelevant if you have the facts.

I have to believe in a world outside my own mind. I have to believe that my actions still have meaning, even if I can't remember them. I have to believe that when my eyes are closed, the world's still there. Do I believe the world's still there? Is it still out there? … Yeah. We all need memories to remind ourselves who we are. I'm no different … now … where was I?

Your life is over. You're a dead man. The only thing the doctors are hoping to do is teach you to be less of a burden to the orderlies. And they'll probably never let you go home, wherever that would be. So the question is not "to be or not to be", because you aren't. The question is whether you want to do something about it.

From "Memento Mori", by Jonathan Nolan, as quoted on the DVD

 
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