Edward Tautz, a tailor, founded E. Tautz in 1867.

In 1875 the firm changed its name to E. Tautz & Sons as Edward brought his son Frederick George Tautz into the business.

The store was located at 249 Oxford Street in London, renumbered at the end of the 19th century 485 Oxford St.

Specialized in "the hunting-field and military men", Edward Tautz was particularly known as a specialist of breeches

Breeches

Breeches are an item of clothing covering the body from the waist down, with separate coverings for each leg, usually stopping just below the knee, though in some cases reaching to the ankles...

. He fought to protect his business from counterfeiters. In 1886 he proved, in court, his invention of an original model of knickerbocker breeches.

Between 1895 and 1897, Winston Churchill bought for £144 of clothes from the company, which was then identified as "breeches and trousers makers, military tailors".

In 1968, the label was acquired by the Savile Row firm of Norton & Sons

Norton & Sons

Norton & Sons is a Savile Row bespoke tailor founded in 1821 by Walter Grant Norton. The firm is located on the East side of the street, at No. 16....

.

In 2009, the brand Tauntz was relaunched by Norton & Sons as a ready-to-wear collection.