Driven media
Encyclopedia
Driven media is the practice of covering or wrapping any vehicle
in vibrant, custom-designed vinyl sheets, turning a vehicle into a mobile billboard
. The purpose of this is to provide advertising impressions. Popular vehicle choices are the Mini Cooper, Smart ForTwo
, Nissan S-Cargo
, and Myers Motors NmG.
has noted that 91% of the target noticed the text and graphics on these wrapped vehicles with 80% recalling the specific advertisement. The vehicle driver becomes a representative of the brand, spreading the word to the people he comes in contact with through his daily travels, as well as handing out informational packets, brochures, and coupons to spur interest with traceable results.
Vehicle
A vehicle is a device that is designed or used to transport people or cargo. Most often vehicles are manufactured, such as bicycles, cars, motorcycles, trains, ships, boats, and aircraft....
in vibrant, custom-designed vinyl sheets, turning a vehicle into a mobile billboard
Mobile billboard
A mobile billboard is a device within the marketing practice of advertising on the side of a truck or trailer that is typically mobile. Mobile billboards are a form of Out-Of-Home Advertising. Radio, static billboards, and mall/airport advertising fall into the same category...
. The purpose of this is to provide advertising impressions. Popular vehicle choices are the Mini Cooper, Smart ForTwo
Smart Fortwo
The Smart Fortwo is a rear-engined two-seater city car manufactured by Smart GmbH, introduced at the 1998 Paris Motor Show as the Smart City Coupé, and currently in its second generation...
, Nissan S-Cargo
Nissan S-Cargo
The Nissan S-Cargo is a small retro commercial van manufactured by Nissan. Its name was a double entendre meaning both "Small Cargo" as well as "Escargot", the French word for snail. This was because the styling of the S-Cargo looked a lot like a snail...
, and Myers Motors NmG.
Effectiveness
Outdoor Advertising Magazine stated that wrapped vehicles have a 97% recall rate and 96% of survey respondents thought mobile advertising was more effective than traditional outdoor advertising. 3M3M
3M Company , formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, United States....
has noted that 91% of the target noticed the text and graphics on these wrapped vehicles with 80% recalling the specific advertisement. The vehicle driver becomes a representative of the brand, spreading the word to the people he comes in contact with through his daily travels, as well as handing out informational packets, brochures, and coupons to spur interest with traceable results.