Drifter (chocolate)
Encyclopedia
Drifter is a chocolate coated candy bar. Drifter was launched by Rowntree's
in 1980, consisting of a biscuit wafer with caramel
layered on top. The bar is now produced by Nestlé
following their takeover of Rowntree's in 1988. They are becoming increasingly hard to find in most parts of the United Kingdom, with 90 million bars being produced each year. Amongst its advertising slogans, it has been referred to as "the chewy chocolate bar that you really have to get your teeth into."
In 2007 Drifter was discontinued by Nestlé before being reintroduced in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa
bar. Nestlé are reported as saying "it was a mistake" to end circulation to begin with.
In June 2011 McDonald's
introduced a limited edition Drifter McFlurry which was available from 15th June until the 26th July 2011.
Rowntree's
Rowntree's was a confectionery business based in York, England. It is now a historic brand owned by Nestlé, used to market a range of fruit gums and pastilles formerly owned by Rowntree's. Following a merger with John Mackintosh & Co., the Company became known as Rowntree Mackintosh, was listed on...
in 1980, consisting of a biscuit wafer with caramel
Caramel
Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....
layered on top. The bar is now produced by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
following their takeover of Rowntree's in 1988. They are becoming increasingly hard to find in most parts of the United Kingdom, with 90 million bars being produced each year. Amongst its advertising slogans, it has been referred to as "the chewy chocolate bar that you really have to get your teeth into."
In 2007 Drifter was discontinued by Nestlé before being reintroduced in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa
Wispa
Wispa is a brand of chocolate bar currently manufactured by Cadbury UK. The bar was launched in 1981 as a trial version in North East England and with its success it was introduced nationally in 1983...
bar. Nestlé are reported as saying "it was a mistake" to end circulation to begin with.
In June 2011 McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
introduced a limited edition Drifter McFlurry which was available from 15th June until the 26th July 2011.