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A doorbuster is a very low-priced item designed to draw people into a sale, such as during Boxing Day
Boxing Day

Boxing Day is a bank holiday or a public holiday in the United Kingdom, Australia, Canada, New Zealand, Hong Kong, and countries in the Commonwealth of Nations with a mainly Christian population....
 or Black Friday
Black Friday (shopping)

Black Friday is a term for the Friday after Thanksgiving in the United States, which is the beginning of the traditional Holiday shopping season....
. As such, items being sold at a loss
Loss leader

A loss leader or leader is a product sold at a low price to stimulate other, profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a Pricing strategies....
 to the retailer are common during doorbuster events.

The term is generally used in conjunction with short and much better sales that occur during the beginning hours of a longer sale, sometimes called an "early bird" sale. It is common for individuals to line up several hours prior to a doorbuster event, because demand may be high relative to supply.

For the online version, see serverbuster
Serverbuster

A serverbuster, similar to a doorbuster, is a very low-priced or free item designed to draw people to a website, such as during Black Friday or Cyber Monday....
.






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A doorbuster is a very low-priced item designed to draw people into a sale, such as during Boxing Day
Boxing Day

Boxing Day is a bank holiday or a public holiday in the United Kingdom, Australia, Canada, New Zealand, Hong Kong, and countries in the Commonwealth of Nations with a mainly Christian population....
 or Black Friday
Black Friday (shopping)

Black Friday is a term for the Friday after Thanksgiving in the United States, which is the beginning of the traditional Holiday shopping season....
. As such, items being sold at a loss
Loss leader

A loss leader or leader is a product sold at a low price to stimulate other, profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a Pricing strategies....
 to the retailer are common during doorbuster events.

The term is generally used in conjunction with short and much better sales that occur during the beginning hours of a longer sale, sometimes called an "early bird" sale. It is common for individuals to line up several hours prior to a doorbuster event, because demand may be high relative to supply.

For the online version, see serverbuster
Serverbuster

A serverbuster, similar to a doorbuster, is a very low-priced or free item designed to draw people to a website, such as during Black Friday or Cyber Monday....
.