Do Good Design
Encyclopedia
Do Good Design: How Design Can Change The World is a book by Canadian
designer David B. Berman
, with a foreword by Erik Spiekermann
, published by Peachpit Press in January 2009. The book was co-published by AIGA, the world's largest-membership national design organization, as part of the AIGA Press / New Riders cooperation.
ing, and social responsibility, and often makes connections with environmentalism. Berman pays special attention to the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's Web site.
Korean language edition released July 2010.
Indonesian language edition released December 2010.
Russian language edition to be released in 2011.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
designer David B. Berman
David Berman (graphic designer)
David Berman is a Canadian communication designer and author, Fellow and Ethics Chair of the Society of Graphic Designers of Canada, vice-president/treasurer/Sustainability Chair of Icograda, President of the first elected board of the Association of Registered Graphic Designers of Ontario, and an...
, with a foreword by Erik Spiekermann
Erik Spiekermann
Erik Spiekermann is a German typographer and designer. He is a professor at the University of the Arts Bremen....
, published by Peachpit Press in January 2009. The book was co-published by AIGA, the world's largest-membership national design organization, as part of the AIGA Press / New Riders cooperation.
Focus
The book focuses on design, brandBrand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing, and social responsibility, and often makes connections with environmentalism. Berman pays special attention to the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's Web site.
Summary
The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers, including Ken Garland.Editions
Chinese language edition official release: Beijing, October 27, 2009 at World Design Congress, with foreword by Min Wang (head of graphic design Beijing Olympics, chief of design at Chinese Academy of Fine Arts).Korean language edition released July 2010.
Indonesian language edition released December 2010.
Russian language edition to be released in 2011.
Video
- http://www.youtube.com/watch?v=b8aqhhyGSnU - author David B. Berman speaks on design and social responsibility at Hong Kong Design Week, 2006
External links
Multimedia
- http://www.36point.com/archives/2010/07/the-reflex-blue-show-season-3-episode-10-david-berman-interview.html - author David B. Berman interviewed by 36point radio talks about the book, July 2010
- http://www.abc.net.au/rn/bydesign/stories/2009/2648149.htm - author David B. Berman speaks with Alan Saunders on design and social responsibility on ByDesign, on ABC Australian national radio, August 12 2009
- http://www.themonthly.com.au/weapons-mass-deception-design-and-responsibility-david-berman-1889 - author David B. Berman speaks on design and social responsibility at State of Design Festival, Sydney, Australia, July 2009
- http://www.youtube.com/watch?v=b8aqhhyGSnU - author David B. Berman speaks on design and social responsibility at Hong Kong Design Week, January 2006