DnL
Encyclopedia
dnL was the name of a soft drink
produced by Cadbury Schweppes Americas Beverages in the United States
. It was part of the 7 Up
family of soft drinks, and was introduced in September 2002. It was launched in the same year as other attempts to extend soft drink brand names with new iterations, including Pepsi Blue
, Dr. Pepper Red Fusion and Vanilla Coke
. While dnL remained listed as an official product of the company in late 2005, it was scheduled to be discontinued for 2006 in favor of the 7 Up Plus brand.
The product's name came from the fact that the "dnL" logo
is the "7 Up" logo rotated 180°
. The product itself was also, in many ways, the polar opposite of 7 Up: while 7 Up is caffeine
-free, colorless, and comes in a green bottle, dnL contained caffeine and was colored vaguely similar to the green of 7 Up's bottle in a clear bottle. And while 7 Up has a fairly standard lemon-lime flavor, dnL was lime-lemon flavor.
The limited amount of marketing created for dnL focused on its "upside-down" theme, including its slogan, "Turn your thirst upside-down." There is one persisting after-market explanation for this slogan that circulated among buyers. It is said that while the flavor of 7 Up put emphasis on the lemon half of its lemon-lime flavor, dnL was meant to be a hip, complementary "lime-lemon" formulation. This theory was supported by the drink's green color being reminiscent of the color of limes. The color was also similar to Pepsi's Mountain Dew
soft drink, which dnL attempted to compete with.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
produced by Cadbury Schweppes Americas Beverages in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. It was part of the 7 Up
7 Up
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra...
family of soft drinks, and was introduced in September 2002. It was launched in the same year as other attempts to extend soft drink brand names with new iterations, including Pepsi Blue
Pepsi Blue
- History :Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in some other countries. Its berry flavor was the result of taste-testing over 100 flavors over a 9-month period...
, Dr. Pepper Red Fusion and Vanilla Coke
Vanilla Coke
Coca-Cola Vanilla is the limited relaunch of the formerly produced Vanilla Coke soft drink from the early 2000s. Vanilla Coke is a vanilla flavored version of Coca-Cola Classic....
. While dnL remained listed as an official product of the company in late 2005, it was scheduled to be discontinued for 2006 in favor of the 7 Up Plus brand.
The product's name came from the fact that the "dnL" logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
is the "7 Up" logo rotated 180°
Transformation of text
Transformation of text is strategies to perform geometric transformations on text , particularly in systems that do not natively support transformation, such as HTML, seven-segment displays and plain text.-Implementation:...
. The product itself was also, in many ways, the polar opposite of 7 Up: while 7 Up is caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
-free, colorless, and comes in a green bottle, dnL contained caffeine and was colored vaguely similar to the green of 7 Up's bottle in a clear bottle. And while 7 Up has a fairly standard lemon-lime flavor, dnL was lime-lemon flavor.
The limited amount of marketing created for dnL focused on its "upside-down" theme, including its slogan, "Turn your thirst upside-down." There is one persisting after-market explanation for this slogan that circulated among buyers. It is said that while the flavor of 7 Up put emphasis on the lemon half of its lemon-lime flavor, dnL was meant to be a hip, complementary "lime-lemon" formulation. This theory was supported by the drink's green color being reminiscent of the color of limes. The color was also similar to Pepsi's Mountain Dew
Mountain Dew
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...
soft drink, which dnL attempted to compete with.