Direct Text Marketing
Encyclopedia
Direct Text Marketing is a form of SMS marketing
using today's modern technologies (mobile phones, iPads, tablets, etc...). This includes using a medium which involves text messaging
over a mobile device. "82% of American adults own a cell phone, Blackberry, iPhone or other device that is also a cell phone." . Direct text marketing uses the same style of direct marketing
with the merger of text messaging technology into one viable marketing solution.
"Texting by adults has increased over the past 9 months from 65% of adults sending and receiving texts in September 2009 to 72% texting in May 2010. Still, adults do not send nearly the same number of texts per day as teens ages 12-17, who send and receive, on average, 5 times more texts per day than adult texters. "
Companies and businesses can benefit from using this form of modern marketing by sending either promotional content or discount coupons via text format directly to individuals via their personal mobile phones or PDAs. Since mobile phones or PDAs are very personal technologies, you'd think text spamming is usually out of the question. Yet, "57% of adults with cell phones have received unwanted or spam text messages on their phone." Services of sending promotional or coupon discounts are usually an opt-in service. Which means a business cannot send any content to an individual's mobile device unless requested by the individual who owns the mobile device.
SMS marketing
SMS Marketing is a relatively new type of mobile marketing that uses SMS text messaging as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code, which...
using today's modern technologies (mobile phones, iPads, tablets, etc...). This includes using a medium which involves text messaging
Text messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...
over a mobile device. "82% of American adults own a cell phone, Blackberry, iPhone or other device that is also a cell phone." . Direct text marketing uses the same style of direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
with the merger of text messaging technology into one viable marketing solution.
"Texting by adults has increased over the past 9 months from 65% of adults sending and receiving texts in September 2009 to 72% texting in May 2010. Still, adults do not send nearly the same number of texts per day as teens ages 12-17, who send and receive, on average, 5 times more texts per day than adult texters. "
Companies and businesses can benefit from using this form of modern marketing by sending either promotional content or discount coupons via text format directly to individuals via their personal mobile phones or PDAs. Since mobile phones or PDAs are very personal technologies, you'd think text spamming is usually out of the question. Yet, "57% of adults with cell phones have received unwanted or spam text messages on their phone." Services of sending promotional or coupon discounts are usually an opt-in service. Which means a business cannot send any content to an individual's mobile device unless requested by the individual who owns the mobile device.