Direct Selling Association
Encyclopedia
The Direct Selling Association (DSA) is the name of several similar trade association
s in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling
companies, including those that use multi-level marketing
compensation plans or party plan
product demonstrations.
DSA is the national trade association
of leading firms that manufacture and distribute goods and services sold directly to consumers typically through in-home or person-to-person sales.
Founded in Binghamton, New York
in 1910, the association was originally called the Agents Credit Association. It became the Direct Selling Association in 1968. In 2011, nearly 200 companies are members of the DSA and pledge to abide by its code of ethics.
It is a member of the National Retail Federation
.
Trade association
A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...
s in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling
Direct selling
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as...
companies, including those that use multi-level marketing
Multi-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...
compensation plans or party plan
Party plan
The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling...
product demonstrations.
In the United States
The AmericanUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
DSA is the national trade association
Trade association
A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...
of leading firms that manufacture and distribute goods and services sold directly to consumers typically through in-home or person-to-person sales.
Founded in Binghamton, New York
Binghamton, New York
Binghamton is a city in the Southern Tier of New York in the United States. It is near the Pennsylvania border, in a bowl-shaped valley at the confluence of the Susquehanna and Chenango Rivers...
in 1910, the association was originally called the Agents Credit Association. It became the Direct Selling Association in 1968. In 2011, nearly 200 companies are members of the DSA and pledge to abide by its code of ethics.
It is a member of the National Retail Federation
National Retail Federation
The National Retail Federation is the world's largest retail trade association. Its members include department store, specialty, discount, catalog, Internet, and independent retailers, and chain restaurants and grocery stores. Members also include businesses that provide goods and services to...
.