DiGiorno
Encyclopedia
DiGiorno is a brand of frozen pizza
s sold in the United States
, owned by Nestlé
. In Canada
, Nestlé markets a largely identical line of pizzas under the Delissio brand.
Formulated and created by Kraft
, DiGiorno pizzas has been available nationally in the U.S. since 1996. DiGiorno originated with pastas and sauces in 1992. Delissio frozen pizzas were launched in Canada in 1999, although Kraft had previously used the Delissio brand for other pizza products in the late 1980s. The brand's slogan is "It's not delivery. It's DiGiorno/Delissio.", to inform viewers about how their pizza bakes up fresh and tastes fresh like pizzeria pizza. In the U.S., sports personality Dick Vitale
is the primary pitchman, and has appeared in TV commercials for the pizza.
Some DiGiorno pizzas, primarily the 12" rising variety, use mechanically separated chicken as a meat ingredient in their pepperoni and sausage toppings, while others use more traditional ingredients.
In 2010, Kraft sold the DiGiorno and Delissio brands, along with the rest of its frozen pizza business, to Swiss
-based food manufacturer Nestlé
. The move helped to finance Kraft's bid for Cadbury
, while also effectively ensuring that Nestlé would not submit a competing bid for the confectionery company. Since Nestlé acquired Kraft's frozen pizza business in 2010, the DiGiorno brand has expanded to include bonus appetizers in a box, including breadsticks, boneless wings (spelled "Wyngz"), and Toll House
cookies.
In Canada, available flavors are:
Pizza
Pizza is an oven-baked, flat, disc-shaped bread typically topped with a tomato sauce, cheese and various toppings.Originating in Italy, from the Neapolitan cuisine, the dish has become popular in many parts of the world. An establishment that makes and sells pizzas is called a "pizzeria"...
s sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, owned by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
. In Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Nestlé markets a largely identical line of pizzas under the Delissio brand.
Formulated and created by Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, DiGiorno pizzas has been available nationally in the U.S. since 1996. DiGiorno originated with pastas and sauces in 1992. Delissio frozen pizzas were launched in Canada in 1999, although Kraft had previously used the Delissio brand for other pizza products in the late 1980s. The brand's slogan is "It's not delivery. It's DiGiorno/Delissio.", to inform viewers about how their pizza bakes up fresh and tastes fresh like pizzeria pizza. In the U.S., sports personality Dick Vitale
Dick Vitale
Richard J. "Dick" Vitale , also known as "Dickie V", is an American basketball sportscaster. A former head coach in the college and professional ranks, he is well-known as a college basketball broadcaster and for the enthusiastic and colorful remarks he makes during games. He is known for his...
is the primary pitchman, and has appeared in TV commercials for the pizza.
Some DiGiorno pizzas, primarily the 12" rising variety, use mechanically separated chicken as a meat ingredient in their pepperoni and sausage toppings, while others use more traditional ingredients.
In 2010, Kraft sold the DiGiorno and Delissio brands, along with the rest of its frozen pizza business, to Swiss
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
-based food manufacturer Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
. The move helped to finance Kraft's bid for Cadbury
Cadbury
-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
, while also effectively ensuring that Nestlé would not submit a competing bid for the confectionery company. Since Nestlé acquired Kraft's frozen pizza business in 2010, the DiGiorno brand has expanded to include bonus appetizers in a box, including breadsticks, boneless wings (spelled "Wyngz"), and Toll House
Toll House Inn
Toll House Inn of Whitman, Massachusetts, was established in 1930 by Kenneth and Ruth Graves Wakefield. Toll House chocolate chip cookies are named after the inn.-History:...
cookies.
In Canada, available flavors are:
- Deluxe
- Pepperoni
- 4 Cheese
- Veggie Deluxe
- ½ Deluxe ½ Pepperoni
- Spicy Chicken Supreme
- 3 Meat
- Hawaiian
- Canadian
- ½ Deluxe ½ Cheese
- Bacon Cheeseburger
- Buffalo Chicken