Delicious Vinyl
Encyclopedia
Delicious Vinyl is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 independent record label
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 founded by Matt Dike and Michael Ross in 1987
1987 in music
This is a list of notable events in music that took place in the year 1987.See also:Record labels established in 1987-January-February:*January 3 – Aretha Franklin becomes the first woman inducted into the Rock and Roll Hall of Fame...

 and based in Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

. Throughout its history, the label has had distribution deals with [Island Records/[PolyGram]], Warner Music Group
Warner Music Group
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies...

, EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

, Red Ant, Rhino
Rhino Entertainment
Rhino Entertainment Company is an American specialty record label and production company. It is owned by Warner Music Group.-History:Rhino was originally a novelty song and reissue company during the 1970s and 1980s, releasing compilation albums of pop, rock & roll, and rhythm & blues successes...

 and Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

.

Early years

UCLA student Michael Ross met New York City transplant Matt Dike while Dike was DJing at a Hollywood club called Rhythm Lounge in the mid 1980s. The pair discovered they were both members of Impact Record Pool, a service that provided new 12" records to club DJs, and that they shared a taste in soul
Soul music
Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of...

, funk
Funk
Funk is a music genre that originated in the mid-late 1960s when African American musicians blended soul music, jazz and R&B into a rhythmic, danceable new form of music. Funk de-emphasizes melody and harmony and brings a strong rhythmic groove of electric bass and drums to the foreground...

, and hip-hop. Soon Dike became the top DJ at the legendary downtown Los Angeles club Power Tools and Ross followed suit. In 1987 they founded their own independent record label Delicious Vinyl. Almost immediately the label was a success. Delicious Vinyl's first release was the "On Fire"/"Cheeba Cheeba" 12" by Tone Loc
Tone Loc
Anthony Terrell Smith , better known by his stage name Tone Lōc, is an American rapper and actor.-Early life and career:...

 (real name: Anthony Smith), a Los Angeles gang member with an endearingly deep voice. "Cheeba Cheeba" got played on L.A.'s legendary rap radio station KDAY, setting the stage for Tone Loc's "Wild Thing" single which sold three million copies, helped immeasurably by the low-budget but super-memorable video (a parody of Robert Palmer's "Addicted To Love") directed by Tamra Davis
Tamra Davis
Tamra Davis is an American film, television and music video director.-Biography:She is known for directing films such as Billy Madison, CB4 and Half Baked and television shows such as My Name Is Earl and Everybody Hates Chris. She also directed the film Crossroads, starring Britney Spears.She...

 (later to direct CB4
CB4
CB4 is a 1993 comedy film directed by Tamra Davis, and starring Chris Rock. The film follows a fictional rap group named 'CB4', named after the prison block in which the group was allegedly formed...

 and marry Beastie Boy Mike D). Tone Loc's follow-up smash "Funky Cold Medina" an ode to an aphrodisiac
Aphrodisiac
An aphrodisiac is a substance that increases sexual desire. The name comes from Aphrodite, the Greek goddess of sexuality and love. Throughout history, many foods, drinks, and behaviors have had a reputation for making sex more attainable and/or pleasurable...

 beverage, sampled Foreigner
Foreigner (band)
Foreigner is a British-American rock band, originally formed in 1976 by veteran English musicians Mick Jones and ex-King Crimson member Ian McDonald along with American vocalist Lou Gramm...

 and Kiss
KISS (band)
Kiss is an American rock band formed in New York City in January 1973. Well-known for its members' face paint and flamboyant stage outfits, the group rose to prominence in the mid to late 1970s on the basis of their elaborate live performances, which featured fire breathing, blood spitting,...

 and cemented the Dike/Ross approach of recasting rock riffs into hit rap songs. Meanwhile the pair had discovered clean-cut brainy USC student Marvin Young, who, dubbed Young MC
Young MC
Marvin Young , better known by his stage name Young MC, is an English-born American singer and actor. He is best known for his 1989 hit "Bust a Move"...

 had his own million selling hit single "Bust A Move
Bust a Move
Bust a Move can refer to:in music* Bust a Move , a 1989 hip hop song by Young MC* Bust a Move, a song by Infected Mushroom from the album Classical Mushroom* BustAMove, a coverband from Germanyin video games* Bust-A-Move Bash!...

." These were arguably the first truly credible rap songs to hit the upper reaches of the pop charts, and gave the label a lasting place in hip-hop history. Def Jef
Def Jef
Def Jef is the stage name of Jeffrey Fortson , an American alternative hip hop musician and rapper of the late 1980s and early 1990s. He was born in Harlem, New York City, New York, USA....

 (real name: Jeffrey Fortson) was the most lyrical rapper in the label's early years, and although his two albums Just A Poet With Soul (1989) and Soul Food (1991) never achieved the crossover success of Tone Loc and Young MC, they are rated highly by hip-hop connoisseurs based on Def Jef's sociopolitical rhymes and an allegiance to classic funk sounds a la James Brown. The label's third release was a single by Mellow Man Ace
Mellow Man Ace
Ulpiano Sergio Reyes , better known as Mellow Man Ace, is an American rapper. He is best known for his hit single "Mentirosa"...

 that is one of the earliest instances of recorded rap in Spanish. But the label was not strictly a rap label, as they signed London-based rare groove group The Brand New Heavies, who with diva N'Dea Davenport had the 1991 hit single "Never Stop." And it's worth noting that in 1991 Delicious Vinyl reissued the self-titled stoner rock pioneers Masters of Reality
Masters of Reality
Masters of Reality is a hard rock group formed in 1981 by guitarist and singer Chris Goss and Tim Harrington in Syracuse, New York. The band is sometimes associated with the "Palm Desert Scene", which includes bands like Kyuss, Queens of the Stone Age and many other stoner rock or "desert rock"...

 (originally released on Def American in 1988), an album now acknowledged as a direct influence on Queens of the Stone Age
Queens of the Stone Age
Queens of the Stone Age is an American rock band from Palm Desert, California, United States, formed in 1997. The band's line-up has always included founding member Josh Homme , with the current line-up including longtime members Troy Van Leeuwen and Joey Castillo , alongside Michael Shuman and...

.

Second Phase

As the 1990s dawned, Delicious Vinyl signed The Pharcyde
The Pharcyde
The Pharcyde are an alternative hip hop group based in South Central Los Angeles. The original four members of the group are Imani , Slimkid3 , Bootie Brown and Fatlip . DJ Mark Luv was the group's first DJ, followed by producer J-Swift and then J Dilla...

, the group who changed the way west coast hip-hop was perceived. The quartet of Bootie Brown, Imani Wilcox, Slimkid Tre and Fatlip
Fatlip
Fatlip is a Los Angeles-born hip hop musician. He started his career in the hip hop group The Pharcyde.-The Pharcyde:...

 neatly subverted the gangsta rap
Gangsta rap
Gangsta Rap is a subgenre of hip hop music that evolved from hardcore hip hop and purports to reflect urban crime and the violent lifestyles of inner-city youths. Lyrics in gangsta rap have varied from accurate reflections to fictionalized accounts. Gangsta is a non-rhotic pronunciation of the word...

 archetype that then dominated the west coast. Their first single 1991's "Ya Mama" highlighted the group's sense of humor via mama-centric snaps ("Ya mama's got a glass eye with a fish in it" etc.) and their debut album Bizarre Ride II the Pharcyde
Bizarre Ride II the Pharcyde
Bizarre Ride II the Pharcyde is the debut album of American hip hop group The Pharcyde, released on November 24, 1992 through Delicious Vinyl Records. The album was produced by former group member J-Swift, and features only one guest appearance, provided by little known Los Angeles rapper Bucwheed...

(1992) featured the hit single about getting dissed by girls ("Passing Me By"). Produced by J-Swift
J-Swift
J-Swift is an American music producer responsible for songs with groups on the Delicious Vinyl Label. He has produced the alternative rap groups The Pharcyde and The Wascals.-Biography:...

, the album's music featured jazzy loops and head-nodding beats and sold half a million copies. Friction between the group and J-Swift led to the producer's departure before the Pharcyde's 1995 album Labcabincalifornia
Labcabincalifornia
Labcabincalifornia is the second album by The Pharcyde, released in 1995, three years after their debut Bizarre Ride II the Pharcyde. The album's production was handled by The Pharcyde themselves and Jay Dee, with additional help from Diamond D and M-Walk.The first single was "Drop"...

, a sprawling testament to disillusionment that represented an about-face akin to De La Soul Is Dead
De La Soul Is Dead
De La Soul Is Dead is De La Soul's second full-length album, released in 1991 . The album was produced by Prince Paul, whose work on 3 Feet High and Rising was highly praised by music critics. The album was one of the first to receive a five mic rating in the Hip hop magazine The Source...

. However Labcabincalifornia did spawn the hit single "Runnin'" about facing up to personal problems produced by Jay Dee (before he became known as J Dilla). All-time great New York rapper (and Juice Crew veteran) Masta Ace
Masta Ace
Duval Clear , known better by his stage name Masta Ace, is a rapper from Brownsville, Brooklyn. He appeared on the classic 1988 Juice Crew posse cut "The Symphony"...

 joined the label delivering two strong albums, 1993's Slaughterhouse and 1995's Sittin' On Chrome (under the group moniker Masta Ace Incorporated) which in addition to the title track included the notable singles "The I.N.C. Ride" and "Born To Roll" (the latter of which was the remix version of the 1993 single "Jeep Ass N****" from the Slaughterhouse LP, specifically tailored for the West Coast audience, which Ace was attempting to tap into during the height of early-90s "gangsta rap" popularity). Other significant acts on the label in the mid '90s included pop-friendly dancehall reggae act Born Jamericans
Born Jamericans
Born Jamericans was a reggae/hip hop duo formed in Washington, D.C., popular in the 1990s.The group comprised Norman "Notch" Howell and Edley "Shine" Payne. Notch's voice is smooth and melodic, while Shine's is rougher and tends more toward rapping...

 (a duo consisting of the smooth-voiced Mr. Notch and rough ragga rapper Edley Shine), whose two albums Kids From Foreign (1994) and Yardcore (1995) spawned the hit singles "Boom Shak-A-Tak" and "Send My Love" respectively. The Whoridas were the most hardcore rap group the label had signed to date, and their 1997 album Whoridin' spawned three minor but memorable hit singles: "Talkin' Bout Bank", "Shot Callin', Big Ballin'" and "Taxin'."

Current

Although co-founder Matt Dike departed the label in 1992, Michael Ross has retained ownership of Delicious Vinyl, making it one of the longest-running independent labels in hip-hop history. In 2005, Fatlip
Fatlip
Fatlip is a Los Angeles-born hip hop musician. He started his career in the hip hop group The Pharcyde.-The Pharcyde:...

 from The Pharcyde released his solo album The Loneliest Punk (which he had been working on for close to a decade) including the memorable lead single "What's Up Fatlip" (a documentary on Fatlip by Spike Jonze
Spike Jonze
Spike Jonze is an American director, producer and actor, whose work includes music videos, commercials, film and television...

 came packaged as a DVD along with the album CD), the follow-up single "Today's Your Day" (featuring Charlie 2na from Jurassic 5
Jurassic 5
Jurassic 5 was an American alternative hip hop group formed in 1993 from members of two previous groups, Rebels of Rhythm and Unity Committee by rappers Charles Stewart , Dante Givens , Courtenay Henderson , Marc Stuart , and disc jockeys Mark Potsic and Lucas Macfadden...

) as well as the song "Writer's Block" which artfully explained the delay in finishing the album. In 2007 the label kicked off its 20th anniversary celebration with the release of a high-profile reunion album Get Used To It from Brand New Heavies
Brand New Heavies
The Brand New Heavies are an acid jazz and funk group formed in 1985 in Ealing, a suburb of London, England.-Biography:The Brand New Heavies began in the 1980s as an instrumental acid jazz group called Brother International....

, featuring original lead vocalist N'Dea Davenport (the group toured to rapturous reception while opening for Macy Gray
Macy Gray
Macy Gray is a Grammy Award-winning American R&B and soul singer-songwriter, record producer, and actress, famed for her distinctive raspy voice, and a singing style heavily influenced by Billie Holiday and Betty Davis.Gray has released five studio albums, with her fifth studio album, The Sellout,...

). Summer '07 saw the long-awaited release of the previously shelved 1993 album by The Wascals, a four member J-Swift-produced rap group that was to be the label's successors to the Pharcyde (instead the group combusted before the album's original release date). Meanwhile dancehall artist Mr. Vegas
Mr. Vegas
Mr. Vegas is a Jamaican dancehall star.-Biography:Smith was born in Kingston in 1974. The moniker "Mr. Vegas" was given to Smith by his schoolyard football-mates, who thought that he kicked the ball like a Las Vegas dancer...

 watched his new album Hot It Up spawn two hit singles, the lascivious "Hot Wuk" and "Tek Weh Yuh Self." In addition an ambitious remix project Delicious Rmxxology was curated by DV's Rick Ross with some of today's most revered electronic and hip-hop artists (including Peaches, Breakbot, Mr. Flash, Cory Nitta, Aaron LaCrate & Samir, Hot Chip, Don Rimini, Diplo & Philippians) reworking classics from the Delicious Vinyl catalog; the first single from the remix project was Peaches
Peaches (musician)
Merrill Beth Nisker , better known by her stage name Peaches, is a Canadian electronic musician and performance artist who lives in Berlin, Germany. Her songs are noted for disregarding traditional gender norms and their use of sexually explicit lyrics...

' version of Tone Loc's "Wild Thing" celebrated by a performance by both artists at the Avalon in Hollywood on November 4, 2007. In 2008, Michael Ross, Executive produced the debut album by Illa J, with beats produced by Jay Dee aka J.Dilla. The album "Yancey Boys" featured previously unheard instrumentals created by J.Dilla while working on earlier projects for The Pharcyde and The Brand New Heavies in the 90's for Delicious Vinyl.

Albums

  • 1999: Waxing Off: The First Decade
  • 2000: Delicious Vinyl Presents...Prime Cuts Vol. 1
  • 2007: Jay Deelicious: The Delicious Vinyl Years
    Jay Deelicious: The Delicious Vinyl Years
    Jay Deelicious: The Delicious Vinyl Years is a compilation album that catalogues hip hop producer J Dilla's early production career. The album showcases Dilla's first work with Pharcyde, and consequently, his rise to fame with other artists...

  • 2008: RMXXOLOGY

Notable Singles

Includes Billboard Hot 100 peaks.
  • Tone Loc: "Wild Thing
    Wild Thing (Tone Lōc song)
    "Wild Thing" is the name of rapper Tone Lōc's 1988 single from the album Lōc-ed After Dark. The title is a reference to the phrase "doin' the wild thing," a euphemism for sex, unlike The Troggs' hit song, "Wild Thing", in which the "wild thing" was a girl.Tone Lōc's song peaked at number two on...

    " (#2)
  • Tone Loc: "Funky Cold Medina
    Funky Cold Medina
    "Funky Cold Medina" is a hip hop song written by Young MC, Michael L. Ross and Matt Dike, and first performed by Tone Lōc. It was the second single from Lōc's debut album Lōc-ed After Dark . The single was released on March 18, 1989, and rose to #3 on the Billboard Hot 100 the following month...

    " (#3)
  • Young MC: "Bust a Move" (#7)
  • The Pharcyde: "Passin' Me By
    Passin' Me By
    "Passin' Me By" is a song by Californian hip-hop group The Pharcyde, released in March 1993 through Delicious Vinyl Records. The song was the second single released from the group's 1992 debut Bizarre Ride II the Pharcyde...

    "
  • The Pharcyde: "Drop
    Drop (song)
    "Drop" is a single by alternative hip-hop group The Pharcyde, released in 1995 as the first single for the group's second album, Labcabincalifornia. The single contains a vocal sample of the Beastie Boys song "The New Style", using the titular "mmm.......

    "
  • The Pharcyde: "She Said
    She Said (song)
    "She Said" is a song by The Pharcyde featured on the group's second album Labcabincalifornia. The song contains two verses by Slimkid3 and Fatlip, Fatlip's verse in particular is highly regarded among fans and critics of the group for its conversational style delivery and easy flowing pace. Both...

    "
  • Masta Ace: "Sittin' on Chrome" (#84)

Artists

  • Born Jamericans
    Born Jamericans
    Born Jamericans was a reggae/hip hop duo formed in Washington, D.C., popular in the 1990s.The group comprised Norman "Notch" Howell and Edley "Shine" Payne. Notch's voice is smooth and melodic, while Shine's is rougher and tends more toward rapping...

  • Brand New Heavies
    Brand New Heavies
    The Brand New Heavies are an acid jazz and funk group formed in 1985 in Ealing, a suburb of London, England.-Biography:The Brand New Heavies began in the 1980s as an instrumental acid jazz group called Brother International....

  • Bucwheed
  • Def Jef
    Def Jef
    Def Jef is the stage name of Jeffrey Fortson , an American alternative hip hop musician and rapper of the late 1980s and early 1990s. He was born in Harlem, New York City, New York, USA....

  • Duce Duce
  • Fatlip
    Fatlip
    Fatlip is a Los Angeles-born hip hop musician. He started his career in the hip hop group The Pharcyde.-The Pharcyde:...

  • Frank Nitt
  • The Pharcyde
    The Pharcyde
    The Pharcyde are an alternative hip hop group based in South Central Los Angeles. The original four members of the group are Imani , Slimkid3 , Bootie Brown and Fatlip . DJ Mark Luv was the group's first DJ, followed by producer J-Swift and then J Dilla...

  • Jesse Jaymes
  • Tone Loc
    Tone Loc
    Anthony Terrell Smith , better known by his stage name Tone Lōc, is an American rapper and actor.-Early life and career:...

  • Masta Ace
    Masta Ace
    Duval Clear , known better by his stage name Masta Ace, is a rapper from Brownsville, Brooklyn. He appeared on the classic 1988 Juice Crew posse cut "The Symphony"...

  • Young MC
    Young MC
    Marvin Young , better known by his stage name Young MC, is an English-born American singer and actor. He is best known for his 1989 hit "Bust a Move"...

  • Mr Vegas
  • Mellow Man Ace
    Mellow Man Ace
    Ulpiano Sergio Reyes , better known as Mellow Man Ace, is an American rapper. He is best known for his hit single "Mentirosa"...

  • The Wascals
  • Machel Montano
    Machel Montano
    Machel Montano is a soca singer, record producer and songwriter based in the Trinidad and Tobago....

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