DealsDirect
Encyclopedia
Deals Direct was started by Paul Greenberg and Michael Rosenbaum in 2004 October. The business evolved out of an eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

 retailing operation under the name of Auctionbrokers Australia into a full-fledged online retailer and swiftly grew to become the single largest online-only retailer in Australia. The business and website operations are managed out of a facility located Sydney's outer Western Suburbs. The business sells a range of general retail goods.

The business positions itself as a discount retailer targeting the Australian population in general. The success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain-hunters.

The DealsDirect website has won numerous awards including winning the number one online retailer award from Hitwise

DealsDirect is a widely-known brand in Australia. Smart Company listed it in their Top 10 Online Retailers and Hitwise cited it as the online shopping site with the highest brand recall, at 14%

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