David Luff, born 1969, is a former senior journalist with the Sydney-based, Rupert Murdoch

Rupert Murdoch

Keith Rupert Murdoch, AC, KSG is an Australian-American business magnate. He is the founder and Chairman and CEO of , the world's second-largest media conglomerate....

-owned newspaper The Daily Telegraph

The Daily Telegraph (Australia)

The Daily Telegraph is an Australian tabloid newspaper published in Sydney, New South Wales, by Nationwide News, part of News Corporation.The Tele, as it is also known, was founded in 1879. From 1936 to 1972, it was owned by Frank Packer's Australian Consolidated Press. That year it was sold to...

, and a former senior media adviser to the then Prime Minister of Australia, John Howard

John Howard

John Winston Howard AC, SSI, was the 25th Prime Minister of Australia, from 11 March 1996 to 3 December 2007. He was the second-longest serving Australian Prime Minister after Sir Robert Menzies....

.

Prior to the 2007 Australian election, he was the subject of some media attention with admirers wearing "I love Luffy" t-shirts.

After the 2007 election David went to work as the media adviser to Australian telecommunication company, Telstra.

Effective 2 November 2009, David Luff joined Rio Tinto in the new role of chief adviser, Media Relations, Australia Asia, based in Melbourne.