Danielle Jones (EastEnders)
Encyclopedia
Danielle Jones is a fictional character
Fictional character
A character is the representation of a person in a narrative work of art . Derived from the ancient Greek word kharaktêr , the earliest use in English, in this sense, dates from the Restoration, although it became widely used after its appearance in Tom Jones in 1749. From this, the sense of...

 from the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 soap opera
Soap opera
A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...

 EastEnders
EastEnders
EastEnders is a British television soap opera, first broadcast in the United Kingdom on BBC One on 19 February 1985 and continuing to today. EastEnders storylines examine the domestic and professional lives of the people who live and work in the fictional London Borough of Walford in the East End...

, played by Lauren Crace
Lauren Crace
Lauren Rose Crace is an English actress known for playing Danielle Jones in the BBC soap opera, EastEnders.-Biography:The daughter of contemporary English writer Jim Crace, Lauren Rose Crace was born in Birmingham, West Midlands...

. The character appeared between 18 August 2008 and 3 April 2009. Crace's casting in the role was announced in July 2008, when she was described as a love interest for fellow new character Callum Monks (Elliott Jordan
Elliott Jordan
Elliott Jordan Elliott Jordan Elliott Jordan (born 22 April 1983 in London, England, is an English actor who has appeared in Film, Theatre and Television. Following a successful time with the National Youth Theatre, Jordan went on to work on a number of UK film projects. He played Callum Monks in...

). In October 2008, it was revealed that Danielle was actually the long-lost daughter of established character Ronnie Mitchell
Ronnie Mitchell
Veronica Elizabeth "Ronnie" Branning is a fictional character from the British BBC soap opera EastEnders, played by Samantha Womack. Ronnie and her sister Roxy were introduced by executive producer Diederick Santer in July 2007; Ronnie is the "ice" to Roxy's "fire"...

 (Samantha Womack). Crace has disclosed that even she was unaware of this fact upon being cast in the role, but always knew Danielle would only have a short arc. Danielle's feelings were further explored in a segment of the BBC EastEnders homepage entitled Danielle's Diary, documenting the character's thoughts on the storylines she was involved in, while a special episode of EastEnders Revealed entitled "The Secret Mitchell" further explored the character's impact on the show.

Danielle's storylines focused on her friendship with local resident Stacey Slater (Lacey Turner
Lacey Turner
Lacey Amelia Turner is an award-winning English actress. She is best known for portraying the role of Stacey Slater on the BBC soap opera EastEnders, a role for which she has won 33 awards...

), her crush on Callum, and her adoption secret. She was deemed a welcome addition to the soap by members of the Telford
Telford
Telford is a large new town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England, approximately east of Shrewsbury, and west of Birmingham...

 local council, for raising awareness of the town the character originates from, however was poorly received by The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

Gareth McLean and Grace Dent, and dubbed "Drippy Danielle" by the Daily Mirror Jane Simon. Her final episode was watched by 11.46 million viewers, and caused a notable power surge on the National Grid.

Storylines

Danielle arrives in Walford
Walford
Walford is a fictional borough of east London in the BBC soap opera EastEnders. The name Walford is both a street in Dalston where one of the series' creators, Tony Holland, lived and a blend of Walthamstow, where Holland was born, and Stratford. The suffix 'ford' is also found throughout East...

 having just moved away from her hometown of Telford
Telford
Telford is a large new town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England, approximately east of Shrewsbury, and west of Birmingham...

. She is befriended by local resident Stacey Slater
Stacey Slater
Stacey Branning is a fictional character from the BBC soap opera EastEnders, played by Lacey Turner. She made her first appearance on 1 November 2004. The character was introduced as a feisty and troublesome teenager, an extension of the already established Slater clan...

 (Lacey Turner
Lacey Turner
Lacey Amelia Turner is an award-winning English actress. She is best known for portraying the role of Stacey Slater on the BBC soap opera EastEnders, a role for which she has won 33 awards...

), who gives her a job on her market clothing stall and offers her the spare room in her family's home. Danielle quickly develops a crush on fellow stall-trader Callum Monks (Elliott Jordan
Elliott Jordan
Elliott Jordan Elliott Jordan Elliott Jordan (born 22 April 1983 in London, England, is an English actor who has appeared in Film, Theatre and Television. Following a successful time with the National Youth Theatre, Jordan went on to work on a number of UK film projects. He played Callum Monks in...

), who leads her on in an attempt to make Stacey jealous. Callum helps Danielle acquire a second job, cleaning at The Queen Victoria public house
The Queen Victoria
The Queen Victoria is a fictional Victorian public house in the BBC soap opera, EastEnders. It has the fictional address of 46 Albert Square, Walford, London E20.-Appearance and development:...

, where she becomes embroiled in a feud between father and daughter Ronnie
Ronnie Mitchell
Veronica Elizabeth "Ronnie" Branning is a fictional character from the British BBC soap opera EastEnders, played by Samantha Womack. Ronnie and her sister Roxy were introduced by executive producer Diederick Santer in July 2007; Ronnie is the "ice" to Roxy's "fire"...

 (Samantha Janus
Samantha Janus
Samantha Zoe Womack is an English actress, singer and director, both on television and stage. In recent years she has been best known for playing the role of Ronnie Branning in EastEnders, but made her name in the early 1990s as Mandy Wilkins in Game On, and also represented the United Kingdom in...

) and Archie Mitchell
Archie Mitchell
Archibald Lionel "Archie" Mitchell is a fictional character from the BBC soap opera EastEnders, played by Larry Lamb.The character of Archie is the father of already established characters Ronnie and Roxy Mitchell , and a member of the Mitchell family, who have appeared in the soap since 1990...

 (Larry Lamb
Larry Lamb (actor)
Lawrence Douglas "Larry" Lamb is an English actor who has worked frequently in television. He is best known for playing one of the greatest villains of British soap Archie Mitchell in the BBC television soap EastEnders, Michael Shipman in the BBC television show Gavin & Stacey and Mischievous...

). Both attempt to use Danielle to get information from the other, with Archie having Danielle steal Ronnie's post. Ronnie discovers this and is furious, sacking Danielle from her job at club R&R, as well as publicly berating her. Danielle is devastated, and is later seen clutching a locket containing a photograph of Ronnie, revealing herself to be Ronnie's long-lost daughter Amy.

It transpires that Danielle is the result of a First love realationshipRomance
Romance
Romance or romantic may refer to:* Romance languages, a family of languages originating in south-western Europe.* Romance , a genre of medieval and renaissance narrative fiction* Romance , a type of ballad or lyrical song...

 between a then 14-year old Ronnie and her first boyfriend, Joel Reynolds. Archie disapproved of the pregnancy and put Danielle—named Amy by Ronnie—up for adoption within hours of her birth. Danielle was adopted by Lizzie and Andy Jones (Aneirin Hughes
Aneirin Hughes
Aneirin Hughes born , is a Welsh television and film actor and a singer.Born in Aberystwyth in Wales as Aneurin Hughes, Hughes studied music at the University College of Wales Aberystwyth under Professor Ian Parrott. As a student Hughes's first acting experience was gained when he appeared in...

). She began trying to locate her birth mother after Lizzie's death in 2007. Following Ronnie's tirade, Danielle attempts to leave Albert Square
Albert Square
Albert Square is the fictional location of the BBC soap opera EastEnders. It is ostensibly located in the equally fictional London borough of Walford in London's East End. The square's design was based on the real life Fassett Square in Hackney, and was given the name Albert Square after the real...

, but is stopped by Stacey and her family and persuaded to stay with them. Ronnie's sister Roxy
Roxy Mitchell
Roxanne Lizette "Roxy" Mitchell is a fictional character from the BBC soap opera EastEnders, portrayed by Rita Simons. Roxy arrived in Walford with her sister Ronnie on 24 July 2007 and decided to move permanently to Walford from Ibiza where they ran a bar together. Roxy is the younger of the two...

 (Rita Simons) gives birth to a baby girl who she names Amy, to Danielle's surprise. Ronnie's dislike of her lessens with time, and when Danielle falls out with Stacey and ends up squatting in a flat owned by landlord Ian Beale
Ian Beale
Ian Albert Beale is a fictional character from the BBC soap opera EastEnders, played by Adam Woodyatt. He is the longest-serving character and the only remaining original character to have appeared continuously since the first episode on 19 February 1985...

 (Adam Woodyatt
Adam Woodyatt
Adam Brinley Woodyatt is an English actor and media personality, best known for his role as Ian Beale in the long-running BBC soap opera EastEnders...

), Ronnie convinces him not to call the police.

Danielle later breaks down and confesses to Ronnie that she is pregnant by Paul, a barman she had a one-night-stand with, but who was only interested in her for sex. Ronnie comforts Danielle and contacts Andy, suggesting that he take Danielle home to Telford, however Danielle resists in favour of staying close to Ronnie. She is dismayed when Ronnie confides in her that having her own child was the biggest mistake of her life. Danielle makes up with Stacey, and decides to terminate her pregnancy. She is delighted when Ronnie accompanies her to the clinic, but dismayed when she backs out of attending her second appointment. Following her abortion Danielle visits her family for a while, but soon comes to miss Ronnie and Stacey and returns to Walford.

Danielle becomes increasingly angry with her mother for rejecting her. She decides that she will tell Ronnie who she really is and leave Walford for good, but is stopped by Archie who discovers she is his granddaughter. He had previously lied to Ronnie that Amy died as an infant, so in order to preserve his story, he convinces Danielle that Ronnie suffers from depression, and she should keep quiet until he decides the time is right to make her revelation. Although Danielle continues to press Archie to reveal the truth, he repeatedly puts her off to maintain his lie. Eventually, believing that Archie has already told Ronnie about her, Danielle explains the truth and is rejected by her disbelieving mother. Distraught, Danielle is intent on leaving Walford once more, when Ronnie discovers Archie has been lying all along. She chases after Danielle, but just as the pair are reunited Danielle is accidentally run over by Janine Butcher (Charlie Brooks
Charlie Brooks
Charlene "Charlie" Brooks is a Welsh actress, best known for playing Janine Butcher on the BBC soap opera EastEnders.-Acting career:...

). Ronnie cradles Danielle and apologises for not believing her, saying that if she had known, she would never have given her up. Danielle dies in her mother's arms.

Creation and characterisation

On 19 July 2008, The Sun
The Sun (newspaper)
The Sun is a daily national tabloid newspaper published in the United Kingdom and owned by News Corporation. Sister editions are published in Glasgow and Dublin...

reported that a new character, Danielle, would be introduced to EastEnders as the love interest of fellow newcomer Callum Monks. Nineteen-year-old Danielle was described as a "naive blonde [...] easily taken in by Callum's smooth patter", arriving in Walford
Walford
Walford is a fictional borough of east London in the BBC soap opera EastEnders. The name Walford is both a street in Dalston where one of the series' creators, Tony Holland, lived and a blend of Walthamstow, where Holland was born, and Stratford. The suffix 'ford' is also found throughout East...

 with "just a suitcase and a dream of a new life". It was later revealed that Danielle had additionally been created as the long-lost daughter of established character Ronnie Mitchell, and a member of the soap's long-running Mitchell family. Her introduction had been planned from 2007, when story producer Dominic Treadwell-Collins
Dominic Treadwell-Collins
Dominic Treadwell-Collins is a British television producer, known for his work on the soap operas Family Affairs and EastEnders.-Career:...

 conceived the idea of two new Mitchell sisters, Ronnie and Roxy. Ronnie was depicted as the more detached and icy sister, and a hidden secret was first alluded to eight months after their introduction, when Roxy made a veiled reference to Ronnie's child and a physical fight ensued. Several months later, off-set episodes shot in Weymouth and dubbed "Mitchell Week" by the BBC were aired, during which the audience were introduced to Ronnie and Roxy's father Archie, and learned that Ronnie had given a child up for adoption.
Treadwell-Collins explained that it was necessary to introduce Danielle shortly after this revelation, but in such a manner that she would arrive "under the audience's radar", to preserve the later revelation of her identity as Ronnie's daughter. Lauren Crace, then a third year student at the Royal Academy of Dramatic Art
Royal Academy of Dramatic Art
The Royal Academy of Dramatic Art is a drama school located in London, United Kingdom. It is generally regarded as one of the most renowned drama schools in the world, and is one of the oldest drama schools in the United Kingdom, having been founded in 1904.RADA is an affiliate school of the...

, was cast as Danielle and began filming in June 2008. EastEnders was Crace's first professional acting role, and executive producer
Executive producer
An executive producer is a producer who is not involved in any technical aspects of the film making or music process, but who is still responsible for the overall production...

 Diederick Santer
Diederick Santer
Diederick Santer is a British television producer and is best known for his work on the popular BBC television soap opera EastEnders, a post which he assumed on 23 October 2006 and left on 1 March 2010...

 expressed his pleasure that Crace had chosen to make her debut on the show. Upon her introduction, EastEnders producers attempted to deceive the audience into believing Danielle was nothing more than a new friend for Stacey. Crace herself was only told of Danielle's true identity after her successful audition, though as she only signed a six month contract with the show, was always aware Danielle would only have a short arc. She stated that some audience members guessed Danielle to be Ronnie's daughter almost as soon as she arrived, and that she found maintaining the secret difficult.

Crace initially portrayed Danielle as being shy and afraid of rejection, though felt that Stacey's friendship and living with the Slater family could have a positive impact on her confidence. Discussing her failure at romantic relationships, Crace assessed that Danielle's eagerness may scare men off. She came to find portraying Danielle depressing, explaining that she was bored by and had doubts about Danielle's constant naivety and passive personality. She suggested to the producers that Danielle should stand up for herself more, which was accepted and adapted into her personality, to the point that by the end of her tenure on the show, Danielle was "not a little mouse any more". Crace's view is that Danielle's Mitchell heritage manifested itself in an inner-strength and ability to "come back fighting", giving her a toughness beneath her "wet and pathetic" personality.

Development

Series writer Simon Ashdown
Simon Ashdown
Simon Ashdown is a British television writer, best known as being a BAFTA award-nominated EastEnders writer.Ashdown is currently series consultant and lead writer on EastEnders. He was involved in the creation of the Slater family, and along with other writers, developed the characters around the...

 explained that Danielle initially chose to conceal her identity from Ronnie due to her fear of being rejected. He described her as "hurt and broken by her life", and hoping to charm Ronnie into liking her before revealing the truth. Crace observed that Danielle was intrigued by Ronnie and the Mitchells, but also worried that she was too different to them and may be a disappointment to Ronnie. Danielle's pregnancy was used as a plot-device to bring the two closer together. Crace deemed the development "a huge thing" for Danielle, as contrary to her constant rejection, the one person she most desired support from was finally showing her affection. However, Ronnie's failure to attend Danielle's second clinic appointment signified "a step back" for the character, leaving her "hurt and distraught" and less willing to confide the truth in Ronnie than ever.

In the aftermath of her abortion, Danielle was depicted as being increasingly emotionally unstable and angry with Ronnie, believing that she deserved to belong to the Mitchell family. The writers had Archie discover her secret as a test of his character, experimenting with whether he would be despicable enough to conceal the truth. Lamb deemed Danielle "a huge threat" to Archie's position as patriarch of the Mitchell family, explaining why he chose to lie that Ronnie was suffering from depression and Danielle ought not tell her. Danielle accepted the lie, believing it to explain Ronnie's "hot and cold" reaction to her, and attempted to care for Ronnie and help her recover. Crace explained that despite their turbulent relationship, Ronnie was all Danielle had ever wanted. Despite seeing Archie as "a domineering figure", Danielle initially trusted him and believed he would reunite her with her mother when the time was right. However, as time passed she became aware of Archie's "true colours" and grew afraid of him.

The ultimate revelation of Danielle's identity was set at Archie's wedding to Peggy
Peggy Mitchell
Margaret Ann "Peggy" Mitchell is a fictional character from the BBC soap opera EastEnders. Peggy was initially played by Jo Warne when she first appeared on 30 April 1991, featuring in the series on a recurring basis over several weeks. Peggy was reintroduced in 1994, recast and was then played by...

 (Barbara Windsor
Barbara Windsor
Barbara Ann Windsor, MBE , better known by her stage name Barbara Windsor, is an English actress. Her best known roles are in the Carry On films and as Peggy Mitchell in the BBC soap opera EastEnders....

), matriarch of the Mitchell family. Crace deemed the wedding "the perfect opportunity" for the storyline to conclude, and Santer explained: "Weddings are great because they bring the community together. A wedding gives you a stage, it gives you an event, the context to play things out, so it felt right that these big Mitchell stories would collide at Peggy's wedding." Writer James Payne concurred that setting the reveal at the wedding helped to make the moment "as dramatic and sensational" as it could possibly be. The episode saw Danielle announce that she was Ronnie's daughter in front of the entire wedding reception party, in what Crace has named her favourite scene on the show. She opined that the disbelief Danielle was faced with was "heartbreaking" and served to highlight the fact that "she came as the outsider and she still is the outsider because no one steps in to help her".

Danielle was killed off minutes after revealing her true identity to Ronnie, dying in her mother's arms. Although different outcomes to the storyline were considered, Santer explained that Danielle dying best preserved Ronnie's status as EastEnders "tragic heroine character". Treadwell-Collins felt that to allow Ronnie to have her daughter, the "one thing that is key to her character" would serve to progressively weaken her character, and Santer agreed that while it may initially be touching, ultimately the relationship would become boring. The scene in which Danielle dies was filmed during winter, but as it was set in early April, snow had to be cleared away from the set before filming could commence. A body double was used for the moment Danielle was run over. Although sad to leave, Crace felt that the story's conclusion was the right one, and was glad that Ronnie and Danielle finally shared a brief moment in the end, explaining: "It was so important that that tender moment was finally found, because that's all people wanted. It's all Danielle wanted, and it's all Ronnie wants." Crace concluded: "I think Danielle will leave quite a big mark on the Square and on the people in the Square - probably a bigger mark than she did when she was alive.

News of Danielle's death was subject to a media embargo, although several newspapers and magazines including the Radio Times
Radio Times
Radio Times is a UK weekly television and radio programme listings magazine, owned by the BBC. It has been published since 1923 by BBC Magazines, which also provides an on-line listings service under the same title...

leaked news of Crace's exit in advance of the event. Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

's Kris Green reported that most of the online EastEnders community had anticipated the character's exit from the soap beforehand, some as early as January 2009.

Related media

The BBC used viral promotion
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 on the EastEnders homepage to further develop the character of Danielle. A new section named Danielle's Diary was launched, encompassing events in the show from 6 October 2008 onwards, written in diary style from Danielle's point of view. Insight was given into the character's thoughts and feelings on the events surrounding her each week, beginning with the introduction: "Bit new to all this. Need some way to clear my head though. Can't really talk to Stace. Or Callum. Or anyone. Maybe if I write it all down, my head won't explode... Anyway, welcome to my life in Walford." In this manner, viewers were able to keep up with the character during her temporary absence from the show in February 2009, when she returned home to Telford following her abortion: "Back in Dawley
Dawley
Dawley is a small town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England. Today it forms part of the new town of Telford...

. Feels strange to be away from Stacey... away from R&R... away from Ronnie. Been sleeping a lot - so tired. When I was younger I never dreamt that I’d go through all of this. Stace keeps ringing, but I can’t speak to anyone. I can’t even listen to my voicemail", and were privy to Danielle's internal worries about her relationship with Ronnie: "It's like I scare R. It was as though she scared herself, as she actually admitted that she cared. For about ten seconds I felt close to her again. Like watching the sun appear from behind a cloud... feeling the warmth across your skin again. But, then it disappears as another cloud sweeps over it." The final entry, dated minutes before Danielle's on-screen death, reads: "All I ever wanted was for mum to look at me with love in her eyes. To call me her baby. To tell me she loved me. I have to leave now. I have to go back to Telford. Goodbye Walford." After the character had been killed off, the diary format gave way to a wall of memorial messages, supposedly penned by other EastEnders characters, including Abi Branning
Abi Branning
Abigail "Abi" Branning is a fictional character from the BBC soap opera EastEnders, played by Lorna Fitzgerald. She first appeared in the show on 3 July 2006.- Storylines :...

 (Lorna Fitzgerald
Lorna Fitzgerald
Lorna Katie Fitzgerald is a British actress from Northampton. She lives in Hunsbury. Her most notable role to date is that of Abi Branning in the British soap opera EastEnders.- Personal life :...

), Lucy Beale
Lucy Beale
Lucy Katherine Beale is a fictional character from the BBC soap opera EastEnders, played by Eva Brittin-Snell from 1993 to 1996, Casey Anne Rothery from 1996 until 2004, Melissa Suffield from 2004 to 2010 and Hetti Bywater from 2012 onwards. Lucy was introduced in December 1993 as the newborn baby...

 (Melissa Suffield
Melissa Suffield
Melissa Hollie Suffield is a British actress from London, best known for her role in the BBC soap opera EastEnders as Lucy Beale. Her first appearance on the show was 28 October 2004 and her last on 27 August 2010.-Career:...

), Callum and Stacey.

Reception

Miles Hosken, a former mayor of Telford
Telford
Telford is a large new town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England, approximately east of Shrewsbury, and west of Birmingham...

, welcomed the choice to give Danielle a Telford background due to the national exposure it gave the area. Sarah Raper, chief executive of economic development company Transforming Telford, commented: "We hope the new character will portray Telford in a positive light and increase national awareness of the town", and Councillor Eric Carter, Telford & Wrekin Council cabinet member for regeneration, adding: "There are a lot of people working to put Telford on the map and this will help".

The Daily Mirror sympathised with Danielle over the storyline which saw her manipulated by Archie, deeming it one of the more interesting EastEnders plot strands. Gareth McLean of The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

described Danielle as a "wet weekend incarnate", criticizing the drawn out nature of the secret Mitchell storyline. Fellow Guardian critic Grace Dent
Grace Dent
Grace Dent is an English journalist, author, and broadcaster. Dent writes mainly for The Guardian, where she has a weekly column on television, 'Grace Dent's TV-OD'. She also writes for magazines such as Tatler and Marie Claire. She writes a restaurant review column for the London Evening...

 was similarly critical of the storyline, particularly the scripting. The Daily Mirror Tony Stewart wrote that "when a downcast Danielle walks into a room, it's like all the lights have been switched off", and his colleague Jane Simon christened the character "Drippy Danielle", writing that "If she's half Mitchell, her father must have been a marshmallow."

Discussing the character's death, Digital Spy's Kris Green praised Crace's acting. He compared Danielle's revelation that Ronnie was her mother to the EastEnders storyline several years previously, when Kat Slater (Jessie Wallace
Jessie Wallace
Jessie Wallace is an English actress best known for her portrayal as Kat Moon in the BBC soap opera EastEnders.-Early life:...

) revealed she was actually the mother of her supposed sister Zoe
Zoe Slater
Zoe Slater is a fictional character from the BBC soap opera EastEnders, played by Michelle Ryan. She made her first appearance on the 18 September 2000...

 (Michelle Ryan
Michelle Ryan
Michelle Claire Ryan is an English actress.She is best known for portraying the role of Zoe Slater on BBC soap opera EastEnders. In 2007, she starred in the short lived American television series Bionic Woman...

). Green opined: "Although it didn't quite capture the magic of [the Kat-Zoe scene] it definitely comes an extremely close second." He concluded: "I'd probably go as far as to say that it's one of the best episodes EastEnders has produced in a long time". The episode was selected as recommended viewing by The Guardian Sarah Dempster. Simon called it "the EastEnders episode of the year", though was again critical of Danielle, writing: "As a nation we've been driven mad by Danielle screwing up her forehead, shrugging her shoulders and walking around like a wide eyed simpleton. She isn't the first person in the world to track down their biological mother and while it's seldom easy, I can't imagine it's ever been quite so hard as Danielle has made it." Writing for The Times
The Times
The Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...

, Tim Teeman was critical of the length of time it took for the storyline to conclude, calling it "the most drawn-out 'reveal' in soapland". He deemed Ashdown's scripting of Danielle's exit to be "mad crescendo after mad crescendo", and the storyline as a whole "implausible", concluding that by the time Danielle died in Ronnie's arms: "EastEnders had hit the misery mother lode."

Crace was pleased with public reaction to the mother-daughter storyline, commenting prior to the reveal: "Everyone seems desperate to know why Danielle hasn't told Ronnie yet, so I'm taking that as a sign they're enjoying the story. Viewers are always telling me that they love it when Danielle and Ronnie have a scene together - I think they're on the edge of their seats, waiting to see when Danielle is finally going to admit the truth about her identity." Danielle's death received a mixed reaction from viewers, with 90% of viewers polled by The Sun opining that killing Danielle off was a mistake. The decision was defended by Santer, who stated: "We acknowledge that we didn't deliver the happy ending that many of the audience may have been hoping for, and that for some people this was upsetting. We hope viewers understand that our aim is to deliver the best drama. That doesn't always lead to a happy ending. EastEnders - like all good drama - contains a balance of storylines, both happy and sad. We’re proud of the episode, the storyline which built up to it and the way the audience have engaged with it." Following Danielle's final episode, regulator Ofcom
Ofcom
Ofcom is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom. Ofcom was initially established by the Office of Communications Act 2002. It received its full authority from the Communications Act 2003...

 confirmed they had received a number of complaints from the public about the "violent nature of the show and the horrific death at the end", and the fact it was broadcast before the 9 p.m. watershed
Watershed (television)
In television, the term watershed denotes the time period in a television schedule during which programs with adult content can air....

.

Danielle's final episode was watched by an average of 11.46 million viewers, peaking at 11.5 million during its broadcast, and attaining a 48.3% audience share. A further 1.2 million viewers watched the episode's repeat on BBC Three
BBC Three
BBC Three is a television network from the BBC broadcasting via digital cable, terrestrial, IPTV and satellite platforms. The channel's target audience includes those in the 16-34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent...

 later that evening. The high ratings caused a power surge more than double the national average, seeing a grid surge of 1270MW compared to the 550MW usually experienced during EastEnders episodes. A National Grid spokeswoman commented that the surge was "equivalent to around half a million kettles being switched on at once."

External links

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