Daniel M. Oppenheimer
Encyclopedia
Daniel M. Oppenheimer is an associate professor of psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...

 at Princeton University
Princeton University
Princeton University is a private research university located in Princeton, New Jersey, United States. The school is one of the eight universities of the Ivy League, and is one of the nine Colonial Colleges founded before the American Revolution....

's Department of Psychology
Princeton University Department of Psychology
The Princeton University Department of Psychology, located in Green Hall, is an academic department of Princeton University on the corner of Washington St. and William St. in Princeton, New Jersey. For over a century, the department has been one of the most notable psychology departments in the...

. Primarily interested in cognitive psychology
Cognitive psychology
Cognitive psychology is a subdiscipline of psychology exploring internal mental processes.It is the study of how people perceive, remember, think, speak, and solve problems.Cognitive psychology differs from previous psychological approaches in two key ways....

, he researches causal discounting, charitable giving, perceptual fluency, and people's perceptions of randomness
Randomness
Randomness has somewhat differing meanings as used in various fields. It also has common meanings which are connected to the notion of predictability of events....

. He won the 2006 Ig Nobel Prize
Ig Nobel Prize
The Ig Nobel Prizes are an American parody of the Nobel Prizes and are given each year in early October for ten unusual or trivial achievements in scientific research. The stated aim of the prizes is to "first make people laugh, and then make them think"...

in Literature for his paper "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with using long words needlessly" which argues that simple writing makes authors appear more intelligent than complex writing.
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