D3 LED
Encyclopedia
D3 LED LLC. an American
company based in New Jersey
, engineers and manufactures LED
signs, Digital Displays
, Marquee Systems, Tickers, and related products. The employee owned
company was founded in 2006 by partners George Pappas, Meric Adriansen and Jason Barak.
Recruiting Station sign, Ripley's Believe It Or Not
, and the soon to be completed Walgreens
sign on the One Times Square
building. D3 LED went international and stepped into the sports scoreboard
/ Video Wall scene at the same time with the launch of their Baseball Stadium and Basketball Arena displays for Cibao in Santiago, Dominican Republic in '07 and early '08.
entrance measures just over 1000 square feet (92.9 m²) and consists of 650,000 pixel
s, while the display over the 7th street entrance measures over 2600 square feet (241.5 m²) and consists of 1.7 million pixels.
in Atlantic City hangs the LED sign that D3 engineered for Caesar's
, measuring in at almost 3000 square feet (278.7 m²) and 1.9 million pixels.
of the sign by a factor of 25. Reaching 1.3 million people daily, the sign is expected to bring in over 2.5 billion dollars in revenue
for ABC by the end of 2010.
that wraps around the northeast corner of this office building at 6th and 48th which houses the FOX News studio. The building anchors the southwest corner of Rockefeller Center
. While used primarily to stream headlines of FOX's top news stories, it is capable of displaying images and video as well in full color.
) in Santiago, Dominican Republic is the home to this 775,000 pixel Video Wall /scoreboard and it is also the home to baseball games for the Águilas Cibaeñas
.
commissioned D3 LED to build the LED sign for the US Armed Forces Recruiting Station in the center of Times Square. The recruiting station was bombed on March 6, 2008
and there were no injuries to bystanders or the display itself.
sign which comes in at 11,000 square feet). The sign will consist of seventy-seven 5,000 pound cabinets and will house 16.6 miles (26.7 km) of data and power cables.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
company based in New Jersey
North Bergen, New Jersey
North Bergen is a township in Hudson County, New Jersey, United States. As of the United States 2010 Census, the township had a total population of 60,773. Originally founded in 1843, the town was much diminished in territory by a series of secessions. Situated on the Hudson Palisades, it is one...
, engineers and manufactures LED
LEd
LEd is a TeX/LaTeX editing software working under Microsoft Windows. It is a freeware product....
signs, Digital Displays
Electronic signage
Electronic signage, , are illuminant advertising media in signage industry. Major electronic signage include fluorescent signs, HID , incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.-Status:Electronic signs may be used indoors or outdoors...
, Marquee Systems, Tickers, and related products. The employee owned
Employee-owned corporation
An employee share ownership plan is the practice of companies giving staff members shares in their company as part of their salary....
company was founded in 2006 by partners George Pappas, Meric Adriansen and Jason Barak.
History
Though the company is still fairly young, in their first two years they have landed some high profile contracts in the LED sign business and installed several signs in Times Square. Notable signs designed and manufactured by the company, in and around Times Square, include the ABC Studios Supersign, both M&Ms World signs, the ArmyArmy
An army An army An army (from Latin arma "arms, weapons" via Old French armée, "armed" (feminine), in the broadest sense, is the land-based military of a nation or state. It may also include other branches of the military such as the air force via means of aviation corps...
Recruiting Station sign, Ripley's Believe It Or Not
Ripley's Believe It or Not!
Ripley's Believe It or Not! is a franchise, founded by Robert Ripley, which deals in bizarre events and items so strange and unusual that readers might question the claims...
, and the soon to be completed Walgreens
Walgreens
Walgreen Co. , doing business as Walgreens , is the largest drugstore chain in the United States of America. As of August 31st, the company operates 8,210 locations across all 50 states, the District of Columbia and Puerto Rico. Founded in Chicago, Illinois in 1901, and has since expanded...
sign on the One Times Square
One Times Square
One Times Square is a 25 story, 395 foot high skyscraper at 42nd Street and Broadway in Times Square....
building. D3 LED went international and stepped into the sports scoreboard
Scoreboard
A scoreboard is a large board for publicly displaying the score in a game or match. Most levels of sport from high school and above use at least one scoreboard for keeping score, measuring time, and displaying statistics. Scoreboards in the past used a mechanical clock and numeral cards to...
/ Video Wall scene at the same time with the launch of their Baseball Stadium and Basketball Arena displays for Cibao in Santiago, Dominican Republic in '07 and early '08.
M&Ms World - Times Square - NY, NY - Dec 06
One of the major projects to come from D3's freshman year in '06 was the installation of two large spectaculars at the M&Ms World building in Times Square. The display over the BroadwayBroadway (New York City)
Broadway is a prominent avenue in New York City, United States, which runs through the full length of the borough of Manhattan and continues northward through the Bronx borough before terminating in Westchester County, New York. It is the oldest north–south main thoroughfare in the city, dating to...
entrance measures just over 1000 square feet (92.9 m²) and consists of 650,000 pixel
Pixel
In digital imaging, a pixel, or pel, is a single point in a raster image, or the smallest addressable screen element in a display device; it is the smallest unit of picture that can be represented or controlled....
s, while the display over the 7th street entrance measures over 2600 square feet (241.5 m²) and consists of 1.7 million pixels.
Caesar's - Atlantic City Boardwalk, NJ - Apr 07
Above The Pier ShopsThe Pier Shops at Caesars
The Pier Shops at Caesars is a luxury shopping mall located on a four-story pier adjacent to Caesars Atlantic City in Atlantic City, New Jersey. It is connected to the casino via a second-story skybridge. Constructed by Perini Building Company of Framingham, MA...
in Atlantic City hangs the LED sign that D3 engineered for Caesar's
Caesars Atlantic City
Caesars Atlantic City is a luxury hotel, casino, and spa resort in Atlantic City, New Jersey. Like Caesars Palace in Las Vegas, it has an ancient Roman theme. Atlantic City's second casino, it opened in 1979 as the Caesars Boardwalk Regency. The . casino has over 3,400 slot machines, and is one of...
, measuring in at almost 3000 square feet (278.7 m²) and 1.9 million pixels.
ABC Supersign - Times Square - NY, NY - Sep 07
D3 retrofitted the custom 3200 square feet (297.3 m²) ABC Supersign in Times Square. The redesign included over 3,500 10mm modules, consisting of over 2.84 million pixels, and boosted the resolutionDisplay resolution
The display resolution of a digital television or display device is the number of distinct pixels in each dimension that can be displayed. It can be an ambiguous term especially as the displayed resolution is controlled by all different factors in cathode ray tube , flat panel or projection...
of the sign by a factor of 25. Reaching 1.3 million people daily, the sign is expected to bring in over 2.5 billion dollars in revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
for ABC by the end of 2010.
FOX News - 6th and 48th - NY, NY - Oct 07
Nearly 500,000 pixels make up this LED news zipperNews ticker
A news ticker resides in the lower third of the television screen space on television news networks dedicated to presenting headlines or minor pieces of news. It may also refer to a long, thin scoreboard-style display seen around the front of some offices or public buildings...
that wraps around the northeast corner of this office building at 6th and 48th which houses the FOX News studio. The building anchors the southwest corner of Rockefeller Center
Rockefeller Center
Rockefeller Center is a complex of 19 commercial buildings covering between 48th and 51st streets in New York City, United States. Built by the Rockefeller family, it is located in the center of Midtown Manhattan, spanning the area between Fifth Avenue and Sixth Avenue. It was declared a National...
. While used primarily to stream headlines of FOX's top news stories, it is capable of displaying images and video as well in full color.
Cibao Stadium - Santiago, DR - Oct 07
Cibao Stadium (or Estadio CibaoEstadio Cibao
Estadio Cibao is a multi-use stadium in Santiago, Dominican Republic. Currently, it is mostly used for baseball games and hosts the home games of the Águilas Cibaeñas for the Dominican Winter Baseball League. The stadium opened on October 25, 1958 and was constructed by the engineer Bienvenido...
) in Santiago, Dominican Republic is the home to this 775,000 pixel Video Wall /scoreboard and it is also the home to baseball games for the Águilas Cibaeñas
Águilas Cibaeñas
The Águilas Cibaeñas are a team in the Dominican Republic's winter baseball league. Founded in and based in Santiago, they have won 5 Caribbean Series and 20 national titles. The Águilas have a large fan base in the Dominican Republic...
.
Army Recruiting Station - Times Square - NY, NY - Dec 07
The United States ArmyUnited States Army
The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...
commissioned D3 LED to build the LED sign for the US Armed Forces Recruiting Station in the center of Times Square. The recruiting station was bombed on March 6, 2008
March 6, 2008 Times Square bombing
On the morning of March 6, 2008, an unknown individual placed a small bomb in front of a United States armed forces recruiting station in Times Square, located in Midtown Manhattan in New York City. There were no injuries...
and there were no injuries to bystanders or the display itself.
Walgreens - One Times Square - NY, NY - Fall 08
With over 12 million LEDs and covering 17000 square feet (1,579.4 m²), the Walgreens sign on the One Times Square building in NY will be the largest LED sign in all of Times Square once it is completed... surpassing the current title holder (NasdaqNASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
sign which comes in at 11,000 square feet). The sign will consist of seventy-seven 5,000 pound cabinets and will house 16.6 miles (26.7 km) of data and power cables.
Partnerships
In January 2008, D3 joined with Jonesboro, AR based Action Graphix to create the Digital Billboard partnership AGX Digital. The joint venture will manufacture LED billboards for the digital out of home market.Accolades and Awards
- D3 LED was recognized by The Digital Signage Group in their 4th annual Digi Awards in 2008 by receiving their Public Venue Application, Excellence in Technology Award for the ABC Times Square Studio sign.
- D3's M&Ms world signs made the cover story featured article in the May/June '07 edition of Archi.Tech Magazine. The piece was called "Sweet Escape".
- D3's ABC Supersign also made the cover story featured article in the February '08 edition of Signs Of The Times Magazine. The Piece was called "Extreme Makeover: LED Edition... ABC's LED SuperScreen".