Craig Huey
Encyclopedia
Craig Alan Huey is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 Republican Party
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 politician and a businessman who runs and owns two direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

 companies as well as several websites that provide guidelines for voting. A conservative political activist, he ran with Tea Party
Tea Party movement
The Tea Party movement is an American populist political movement that is generally recognized as conservative and libertarian, and has sponsored protests and supported political candidates since 2009...

 backing, donor-backing, and self-financing in California's 36th congressional district special election
California's 36th congressional district special election, 2011
A 2011 special election in California's 36th congressional district filled the vacancy in California's 36th congressional district after the resignation of incumbent Jane Harman on February 28, 2011, who vacated her seat in the U.S. House of Representatives to become head of the Woodrow Wilson...

 to fill the seat left vacant by the resignation of long term Democratic
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...

 U.S. Representative
United States House of Representatives
The United States House of Representatives is one of the two Houses of the United States Congress, the bicameral legislature which also includes the Senate.The composition and powers of the House are established in Article One of the Constitution...

 Jane Harman
Jane Harman
Jane Margaret Lakes Harman is the former U.S. Representative for , serving from 1993 to 1999, and from 2001 to 2011. She is a member of the Democratic Party....

. Huey was one of the top two finalists in California's first open primary
Open primary
An open primary is a primary election that does not require voters to be affiliated with a political party in order to vote for partisan candidates. In a traditional open primary, voters may select one party's ballot and vote for that party's nomination. As in a closed primary, the highest voted...

, which was held on May 17, 2011. He faced Democratic Los Angeles City Councilwoman Janice Hahn
Janice Hahn
Janice Kay Hahn is the U.S. Representative from California's 36th congressional district and a member of the Democratic Party. She was previously a Los Angeles City Councilwoman representing the 15th district from 2001 to 2011...

 in the general election runoff on July 12, 2011, losing the election by a margin of 54.6 percent to 45.4 percent.

Early life and education

Huey grew up in Hawthorne, California
Hawthorne, California
Hawthorne is a city in southwestern Los Angeles County, California. The city at the 2010 census had a population of 84,293, up from 84,112 at the 2000 census.-Geography:...

, and graduated from El Segundo High School
El Segundo High School
El Segundo High School called ESHS or El Segundo is a four-year public high school located in El Segundo, California which first began operating in its city in 1927....

. He attended California State University, Long Beach
California State University, Long Beach
California State University, Long Beach is the second largest campus of the California State University system and the third largest university in the state of California by enrollment...

, earning a Bachelor of Arts
Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...

 degree in political science with minors in history and economics.

Business career

Huey became wealthy running direct marketing firms. He was said to be an expert in direct mail marketing in the 1990s, later gaining expertise and recognition for his internet marketing. He is president of Creative Direct Marketing Group of Torrance
Torrance, California
Torrance is a city incorporated in 1921 and located in the South Bay region of Los Angeles County, California, United States. Torrance has of shore-front beaches on the Pacific Ocean, quieter and less well-known by tourists than others on the Santa Monica Bay, such as those of neighboring...

 and InfoMat.

Although the 2011 special election was his first run for office, he has been involved in politically-related activities for years. He served on party committees including the Republican Central Committee, and has been an informal adviser to candidates. He runs three non-profit voter advisory websites for evangelical Christians
Evangelicalism
Evangelicalism is a Protestant Christian movement which began in Great Britain in the 1730s and gained popularity in the United States during the series of Great Awakenings of the 18th and 19th century.Its key commitments are:...

 including the 2011 California Election Forum Website, which has the stated purpose of "Helping Christians vote for, not against, their Biblical values" by describing the candidates' views on various social issues from the point of view of a conservative Christian.

Direct marketing

After college, Huey began work at InfoMat, a mailing list-market segmentation company, and became the owner and president of the company three years later. In 1984, he founded Creative Direct Marketing Group, Inc. (CDMG), a firm that provides direct mail, direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

 websites, direct response television
Direct response television
Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company --- usually either by calling an 800 number or by visiting a web site. This is a form of direct response marketing....

, infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

s, radio commercials and web-based marketing services. CDMG's client list of more than 200 companies includes many large corporations. Huey pioneered the magalog
Magalog
A magalog is a promotional copy of a magazine, usually in a 12-page catalog format. The name is a portmanteau of "magazine" and "catalog". Magalogs help introduce magazines to new readers. It can also help existing readers see new or upcoming changes, additions, or improvements to the magazine...

, created a proprietary direct marketing system and developed the internet landing page
Landing page
In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement...

 as a tool for marketers. He has been recognized for his effective use of viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 and list segmentation. His agencies have received 73 marketing awards; including the 2011 Best of Show Email Message WebAward from the Web Marketing Association.

Publishing and public speaking activities

In 1977, Huey launched the industry newsletter Direct Response and in 2001, the Direct Marketing Update e-zine
Online magazine
An online magazine shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control...

. Articles by and about Huey have appeared in Inc.
Inc. (magazine)
Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...

, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

, Target Marketing, Christianity Today
Christianity Today
Christianity Today is an Evangelical Christian periodical based in Carol Stream, Illinois. It is the flagship publication of its parent company Christianity Today International, claiming circulation figures of 140,000 and readership of 290,000...

and Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....

. In 2010 he published an article about the inefficiencies of the United States Postal Service
United States Postal Service
The United States Postal Service is an independent agency of the United States government responsible for providing postal service in the United States...

, arguing for full privatization. He has given numerous speeches at the national Direct Marketing Association
Direct Marketing Association
Direct Marketing Associations are national trade organizations that seek to advance all forms of direct marketing.- International Federation of Direct Marketing Associations :...

 (DMA) annual meeting: as well as for DMA affiliates and other organizations listed in his company profile. In early 2011, he spoke for the third time at the FreedomFest World Economic Summit in Nassau, Bahamas.

Community activism

Huey is the founder of three voter information and political discussion websites: JudgeVoterGuide.com, LAVoterGuide.com and ElectionForum.org. He also publishes the twice-monthly Reality Alert online newsletter. He has also appeared on Los Angeles’ Fox 11 News as a political analyst, and has been a frequent guest on radio programs for the LA market and Internet syndication.

He has served on local committees, including as chairman of the Palos Verdes Peninsula Unified School District
Palos Verdes Peninsula Unified School District
Palos Verdes Peninsula Unified School District is a school district headquartered in Palos Verdes Estates, California.-Governance:The district is headed by a superintendent - Walker Williams - and governed by a five-person, publicly elected school board.The current board members are:* Malcolm S...

 Measure P Parcel Tax Committee and as president of Peninsula Residents for a Better Community. His opinion editorials have also been published in the South Bay
South Bay, Los Angeles
The South Bay is a region of the southwest peninsula of Los Angeles County, California, United States. The name stems from its geographic features stretching along the southern shores of Santa Monica Bay which forms its western border.The picture at right uses the broadest definition of the...

 weekly newspaper, The Daily Breeze.

Campaign for Congress

Huey ran for election to the United States House of Representatives
United States House of Representatives
The United States House of Representatives is one of the two Houses of the United States Congress, the bicameral legislature which also includes the Senate.The composition and powers of the House are established in Article One of the Constitution...

 in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

's 36th congressional district
California's 36th congressional district
California's 36th congressional district is a congressional district in the U.S. state of California based in Los Angeles County. The district covers most of the coastal communities of Redondo Beach, Manhattan Beach, Torrance, El Segundo, Venice, Wilmington, and San Pedro in Greater Los Angeles.The...

 and edged out Democratic Secretary of State
California Secretary of State
The Secretary of State of California is the chief elections officer of that U.S. state. The Secretary of State is also responsible for the California State Archives, as well as chartering corporations. The Secretary of State is elected to four year terms, concurrent with the other constitutional...

 Debra Bowen
Debra Bowen
Debra Lynn Bowen , a member of the Democratic Party, has been Secretary of State of California since January 8, 2007. Before that she was a member of the California State Legislature from 1992 to 2006. In March 2008, she was given the Profile in Courage Award by the John F. Kennedy Presidential...

 to finish second in the jungle primary
Jungle primary
A nonpartisan blanket primary is a primary election in which all candidates for elected office run in the same primary regardless of political party. Under this system, the top two candidates who receive the most votes advance to the next round, as in a runoff election...

, (an election in which all candidates run in the same primary regardless of political party). The election went to a runoff, which was decided on July 12, 2011, when Democrat Janice Hahn
Janice Hahn
Janice Kay Hahn is the U.S. Representative from California's 36th congressional district and a member of the Democratic Party. She was previously a Los Angeles City Councilwoman representing the 15th district from 2001 to 2011...

 defeated Huey with 54.6 percent of the vote to his 45.4 percent. Hahn will serve out the remainder of Democrat Jane Harman
Jane Harman
Jane Margaret Lakes Harman is the former U.S. Representative for , serving from 1993 to 1999, and from 2001 to 2011. She is a member of the Democratic Party....

's term in the House.

Political positions

LA Weekly credits Huey with having a "red meat message that Republican voters wanted to hear." He believes the deficit, taxes and regulations on businesses must be cut, and that these cuts will give business owners the incentive to create and bring back jobs. He supports a constitutional amendment that will require Congress to balance the federal budget each year. He says he will oppose pork barrel
Pork barrel
Pork barrel is a derogatory term referring to appropriation of government spending for localized projects secured solely or primarily to bring money to a representative's district...

 spending that rewards special interests and will work to defeat wasteful programs. He is opposed to California's anti-global warming law, (AB 32), and believes that the health care law passed under Obama is unconstitutional and that it will destroy businesses. He also supports term limits for Congress. He has said he will not moderate his positions for the general election and that radical changes are needed.

Primary election

Huey faced 16 candidates in California's first "top two" primary, a new voter-approved open primary
Open primary
An open primary is a primary election that does not require voters to be affiliated with a political party in order to vote for partisan candidates. In a traditional open primary, voters may select one party's ballot and vote for that party's nomination. As in a closed primary, the highest voted...

 for California federal elections in which candidates for all parties appear on the same ballot, and voters—regardless of their registration—can choose candidates from any party. If no candidate receives 50 percent or more of the votes, a run-off election is held 60 days later between the two top vote-getters.According to Eric Kleefeld of TPMDC, "This system allows for the possibility of two Democrats or two Republicans facing off in very safe districts, which is thought to benefit more moderate candidates, though in statewide races and swing districts there will likely be one Dem vs. one GOPer.", see

With so many contenders, it was expected that the election would go to a run off as no single candidate would likely receive a majority of the votes. Because the district has been strongly Democratic in previous elections, with Democratic voter registrations exceeding Republican registrations by 45 percent to 27.5 percent, conventional wisdom held that two Democrats, Hahn and California Secretary of State
California Secretary of State
The Secretary of State of California is the chief elections officer of that U.S. state. The Secretary of State is also responsible for the California State Archives, as well as chartering corporations. The Secretary of State is elected to four year terms, concurrent with the other constitutional...

 Debra Bowen
Debra Bowen
Debra Lynn Bowen , a member of the Democratic Party, has been Secretary of State of California since January 8, 2007. Before that she was a member of the California State Legislature from 1992 to 2006. In March 2008, she was given the Profile in Courage Award by the John F. Kennedy Presidential...

, would compete in the general election. Media coverage had also centered on the two Democrats, ignoring Republican candidates, including Huey. Huey then beat Bowen for second place by more than 750 votes, scoring something of an upset. Huey attributed his strong performance in the primary to the message he directed at independents, Democrats and Republicans who are dissatisfied with the economy. The $500,000 that Huey invested in his own campaign and the direct mail advertising he sent to district homes in the conservative South Bay area also contributed to his victory, according to local sources. He was endorsed in the primary by local business leaders, California GOP congressmen Dana Rohrabacher
Dana Rohrabacher
Dana Tyron Rohrabacher is the U.S. Representative for , and previously the 45th and 42nd, serving since 1989. He is a member of the Republican Party...

, Ed Royce
Ed Royce
Edward Randall "Ed" Royce is the U.S. Representative for , and previously the 39th, serving in Congress since 1993. He is a member of the Republican Party. The district lies in northern Orange County, including portions of Stanton, Cypress, Buena Park, Fullerton, Anaheim, Placentia, and Orange...

 and Tom McClintock
Tom McClintock
Thomas Miller McClintock II is the U.S. Representative for , serving since 2009. He is a member of the Republican Party. He is a former Assemblyman and state Senator...

, and Indiana congressman Mike Pence
Mike Pence
Michael Richard "Mike" Pence is the U.S. Representative for Indiana's , and previously the , serving since 2001. The 6th district covers much of Eastern Indiana. He is a member of the Republican Party....

.

General election

The National Journal said that Huey was still facing long odds in the general election, noting that more than 56 percent of the primary voters cast ballots for Democratic Party candidates, and that DCCC
Democratic Congressional Campaign Committee
The Democratic Congressional Campaign Committee is the Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body. They play a critical role in recruiting candidates, raising funds, and organizing races in districts that are expected to yield...

 Chair Steve Israel
Steve Israel
Steve J. Israel is the U.S. Representative for , serving since 2001. He is a member of the Democratic Party. The district is located on Long Island and includes the towns of Huntington, Babylon, Islip, and Smithtown in Suffolk County, part of the town of Oyster Bay in Nassau County, and the...

 had called the district "staunchly Democratic". Following his primary victory, Huey pledged to spend $800,000 toward his general election expenses. He was hailed as a conservative hero according to LA Weekly, and said of his opponent "She won't know what's gonna hit her".

Campaign ads

In early June 2011 a Hahn television ad compared Huey's positions on abortion, Medicare reform and tax cuts to those of Sarah Palin
Sarah Palin
Sarah Louise Palin is an American politician, commentator and author. As the Republican Party nominee for Vice President in the 2008 presidential election, she was the first Alaskan on the national ticket of a major party and first Republican woman nominated for the vice-presidency.She was...

, and quoted Huey as saying that Planned Parenthood
Planned Parenthood
Planned Parenthood Federation of America , commonly shortened to Planned Parenthood, is the U.S. affiliate of the International Planned Parenthood Federation and one of its larger members. PPFA is a non-profit organization providing reproductive health and maternal and child health services. The...

 is a "murder mill". Huey's campaign consultant criticized the ad, saying it was a negative smear that insults voters' intelligence. When contacted by the fact-checking site Politifact, the consultant clarified that the "murder mill" language was not a quote from Huey, but had been posted on his website by a staffer.

An anti-Hahn campaign video appeared on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 on June 14, 2011, that falsely depicted Hahn as a pole dance
Pole dance
Pole dance is a form of performing art, a combination of dance and gymnastics. It involves dancing and performing acrobatic tricks with a vertical pole and is an increasingly popular form of fitness and dance, practised by many enthusiasts in gyms or dedicated dance studios...

r with red eyes who is friendly to hip hop gang members who call her "bitch" and pull money out of her waistband. The video generated national attention. Democratic leaders and Hahn called it offensive and sexist. Huey's campaign quickly issued a statement clarifying that "the video has no connection whatsoever to the Craig Huey campaign" and agreeing that the video was offensive and inappropriate. The California Republican Party also distanced itself from the ad, affirming that the ad was not connected with either the campaign or the state party. The following day, Huey told Politico: "The ad is blatantly racist and sexist and neither racism nor sexism has any place in the public sphere". The video was sponsored by a one-week-old political action committee called Turn Right USA PAC, and produced by Ladd Ehlinger, Jr., described by political analyst David Weigel
David Weigel
David "Dave" Weigel , is an American journalist, currently working for Slate magazine and MSNBC. Weigel began appearing on MSNBC in 2009, accepting a position as a paid contributor in June 2010...

 as a "rogue conservative filmmaker". Subequently, Hahn's campaign filed a complaint with the FEC
Federal Election Commission
The Federal Election Commission is an independent regulatory agency that was founded in 1975 by the United States Congress to regulate the campaign finance legislation in the United States. It was created in a provision of the 1975 amendment to the Federal Election Campaign Act...

, alleging that Turn Right USA and Huey's campaign had engaged in an illegal degree of coordination and communication because, among other things, Turn Right USA's founder was a former Huey campaign volunteer, and the organization shared a mailing address with a campaign sign vendor that Huey had used.

Polling

According to USA Today, a poll conducted by the Daily Kos and Services Employees International Union shortly before the July 2011 election had Hahn with an 8 point lead over Huey, (52 percent to 44 percent) with 4 percent undecided.

Personal life

Huey was first married to Angela Combs; the couple eventually separated and divorced circa 1991. Huey has five adult children from the marriage who have all graduated from college.

Huey and his wife Shelly live in Rolling Hills Estates
Rolling Hills Estates, California
Rolling Hills Estates is a city in Los Angeles County, California, United States. The population was 8,067 at the 2010 census, up from 7,676 at the 2000 census....

, just outside of the 36th District. (Residency within the district is not required to run for the office, and Huey has indicated his home was once in the district but was gerrymandered out of it). He also believes that redistricting in 2011 will bring his residence back into the district. He and Shelly attend Kings Harbor Church, an Evangelical
Evangelicalism
Evangelicalism is a Protestant Christian movement which began in Great Britain in the 1730s and gained popularity in the United States during the series of Great Awakenings of the 18th and 19th century.Its key commitments are:...

 Christian church. He met Shelly at a Bible studies class. He has served as a youth pastor for junior high and high school students, and as a teacher for single adults.

Electoral history

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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