Commercial Character Design is the process of creating and utilising characters to enhance or publicise a commercial entity through design.

Design Process

Examples of characters which have been designed to be used in a commercial application are found throughout the modern world, on advertisement billboards, murals, graphic marketing within interior spaces and within recent years, as animations on the Internet. A character can appear in two dimension (2D) or as a three dimensional design (3D) as modelled using a computer or traditionally sculpted. Commercial entities use characters which are designed to embody a brand image or enhance a sales campaign.

Well-Known Designers

Well known design companies include, within recent years:

Walt Disney

Walt Disney

Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...

, Animators and Cartoonists

Leo Burnett

Leo Burnett

Leo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....

, Copy - Advertisers