Coming Attraction
Encyclopedia
"Coming Attraction" is a science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

 short story
Short story
A short story is a work of fiction that is usually written in prose, often in narrative format. This format tends to be more pointed than longer works of fiction, such as novellas and novels. Short story definitions based on length differ somewhat, even among professional writers, in part because...

 by Fritz Leiber
Fritz Leiber
Fritz Reuter Leiber, Jr. was an American writer of fantasy, horror and science fiction. He was also a poet, actor in theatre and films, playwright, expert chess player and a champion fencer. Possibly his greatest chess accomplishment was winning clear first in the 1958 Santa Monica Open.. With...

 originally published in the second issue (November 1950) of Galaxy Science Fiction
Galaxy Science Fiction
Galaxy Science Fiction was an American digest-size science fiction magazine, published from 1950 to 1980. It was founded by an Italian company, World Editions, which was looking to break in to the American market. World Editions hired as editor H. L...

with illustrations by Paul Callé. The story was nominated for a Retro Hugo Award in 2001.

Plot summary

The story is set in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

 during a protracted war between the United States and the Soviet Union
Soviet Union
The Soviet Union , officially the Union of Soviet Socialist Republics , was a constitutionally socialist state that existed in Eurasia between 1922 and 1991....

; midtown Manhattan has been rendered an uninhabitable wasteland by a Soviet "Hell Bomb," though the rest of the city is still occupied. The narrator is a British citizen named Wysten Turner, who is in New York to barter, in exchange for grain, electronic equipment that he suspects will be used in the construction of an American military base on the moon.

As the story begins, he pulls a young woman out of the way of a car; apparently it is a favorite gang activity to snag women's clothing with fishhooks welded to their cars' fenders, although this car came a bit too close. Turner involves the police, but they do not regard the incident as serious, and he ends up bribing them to go away. The wearing of masks, akin to the Muslim hijab
Hijab
The word "hijab" or "'" refers to both the head covering traditionally worn by Muslim women and modest Muslim styles of dress in general....

 but carrying no religious significance, has become all but mandatory for fashionable American women. Turner therefore cannot see the face of the woman he has helped, and he is intrigued.

She arranges for him to meet her later, and they go to a nightclub. She begs him to help her escape America, explaining that her boyfriend, a professional wrestler, beats her when he loses a wrestling match. Turner's sense of chivalry is aroused, and a fight occurs when the boyfriend arrives. Turner, to his surprise, knocks the boyfriend down, but when he does, the girl turns on him rather than thanking him for defending her. Her quasi-seduction of Turner is a ploy she's used on other men in the past, as all those around her already know. She never intended to leave the wrestler, as she craves his abuse. Turner rips the mask from her face, but is repulsed by her lack of grooming and by her expression of hatred. He leaves, anxious to return to England.

Coming Attraction was among the stories selected in 1970 by the Science Fiction Writers of America as one the best science fiction short stories of all time. As such, it was published in The Science Fiction Hall of Fame Volume One, 1929-1964
The Science Fiction Hall of Fame Volume One, 1929-1964
The Science Fiction Hall of Fame, Volume One, 1929–1964 is a 1970 anthology of science fiction short stories, edited by Robert Silverberg. It is generally considered one of the best, if not the best, of the many science fiction anthologies...

. It has been anthologized and collected at least 25 times.

Critical reception

Algis Budrys
Algis Budrys
Algis Budrys was a Lithuanian-American science fiction author, editor, and critic. He was also known under the pen names "Frank Mason", "Alger Rome", "John A. Sentry", "William Scarff", and "Paul Janvier."-Biography:...

 said that "Coming Attraction" "signalled the end of 'Modern' science fiction as the most viable form of speculative fiction [and] revealed that 'science fiction' was technology fiction"."

Illustration

Paul Calle
Paul Calle
Paul Calle was an American artist who was best known for the designs he created for postage stamps, including 40 that were released by the United States Postal Service, and others for stamps issued by the Federated States of Micronesia, the Marshall Islands, Sweden and the United Nations...

 (1928-2010), who illustrated the story for Galaxy, later did stamp designs honoring the space program. His First Man on the Moon stamp had 150 billion reproductions. Calle's other work for Galaxy included the 1953 cover for James Blish
James Blish
James Benjamin Blish was an American author of fantasy and science fiction. Blish also wrote literary criticism of science fiction using the pen-name William Atheling, Jr.-Biography:...

's The Warriors of Day (Galaxy Science Fiction Novel #16).
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