Co-promotion
Encyclopedia
Co-promotion is a marketing
practice where a company
uses another company's sales force, in addition to its own, to promote the same brand
or range of brands. The term is frequently confused with Co-marketing
.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
practice where a company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
uses another company's sales force, in addition to its own, to promote the same brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
or range of brands. The term is frequently confused with Co-marketing
Co-marketing
Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion....
.