Chickenfeed is a chain of discount retail stores in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. It currently has 39 stores across Australia, with about half of those in Tasmania

Tasmania

Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...

 and is owned by Retail Adventures Pty Ltd.

The company was founded by Rudie Sypkes

Rudie Sypkes

Rudie Sypkes was an Australian businessman from Tasmania. Sypkes was the co-founder of the Chickenfeed retail chain....

 in 1990, and continued to expand until it became Tasmania

Tasmania

Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...

's only discount retail store chain, and Rudie Sypkes

Rudie Sypkes

Rudie Sypkes was an Australian businessman from Tasmania. Sypkes was the co-founder of the Chickenfeed retail chain....

 continued to run Chickenfeed until 2001, when the retail chain was sold to the Australian Discount Retail Group.

In 2009 Australian millionaire Jan Cameron

Jan Cameron

Jan Cameron, CNZM is Australia's forth richest woman and the founder of the Kathmandu clothing company. She currently lives in Bicheno, Tasmania. She currently runs various companies and business interests, which together span Canada, America, Britain, New Zealand and Australia...

 purchased the parent company, Australian Discount Retail and ownership changed to Retail Adventures Pty Ltd. Following the change of ownership, it was announced that all Go-Lo

Go-Lo

Go-Lo is a chain of Australian discount variety stores with hundreds of stores throughout Australia. It is part of the largest discount retailer group in Australia. It is owned by Jan Cameron's Retail Adventures along with Sam's Warehouse, Crazy Clark's and Chickenfeed stores. The company was sold...

, Crazy Clark's

Crazy Clark's

Crazy Clark's Discount Variety Store is an Australian company that operates over 150 Discount Variety stores in its chain across Queensland, New South Wales, Northern Territory and Western Australia. The company also owns and operates a chain store called Go-Lo. Crazy Clark's sells clothing,...

 and Sam's Warehouse

Sam's Warehouse

Sam's Warehouse is an Australian brand of discount retail stores, similar to Crazy Clark's. It was founded in 2008 after the The Warehouse sold its Australian operations to Australian Discount Retail, and the stores were required to be re-branded...

 stores would be rebranded Chickenfeed over the next five years. Soon after it was announced that nine new Chickenfeed stores were to be opened in Victoria

Victoria (Australia)

Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....

to test the mainland market. The last of these was opened in August.