Chammak Challo
Encyclopedia
Chammak Challo is a song composed by musical director duo Vishal-Shekhar
Vishal-Shekhar
Vishal-Shekhar are a music directing duo for Hindi films and are among the leading music directors in the industry today...

 as a part of the soundtrack
Ra.One (soundtrack)
Ra.One is the soundtrack album, composed by the duo Vishal-Shekhar, to a 2011 Indian science fiction film Ra.One, written and directed by Anubhav Sinha, and starring Shahrukh Khan, Kareena Kapoor, Armaan Verma and Arjun Rampal in the lead roles...

 for the 2011 Bollywood
Bollywood films of 2011
A list of films produced by the Bollywood film industry based in Mumbai to be released in 2011. The year 2010 has numerous films in production to be released in 2011 and beyond, as well as films that have announced release dates but have yet to begin filming. Some films in production do not have...

 film Ra.One
Ra.One
Ra.One is a 2011 Indian science fiction superhero film written and directed by Anubhav Sinha. The film features Shahrukh Khan in dual roles, and also stars Kareena Kapoor, Armaan Verma and Arjun Rampal in the lead...

. The song, along with the rest of the soundtrack, was officially released on September 12, 2011. However, the song faced controversy when the rough version was leaked on the Internet on May 31, 2011. The song is sung by international pop singer Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...

, while the female vocals are given by Hamsika Iyer
Hamsika Iyer
Hamsika Iyer is an Indian singer based in Mumbai—born in Pune and brought up in Mumbai. She studied at the SIES college of Arts and Science in Sion. She is a regular voice with ad world jingles, Marathi tele-serials, and has sung songs in Tamil and Hindi movies.-Biography:Hamsika received her...

. Chammak Challo is also noted for being the first musical collaboration of Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...

 with Indian artists.

Chammak Challo has been dubbed as the "trademark of Ra.Ones publicity campaign". There are four other versions of the song in the album, including a remix by Abhijit Vaghani, another remix by DJ Khushi and an international version sung solely by Akon with no female vocals.

Production

The song was composed by music duo Vishal-Shekhar
Vishal-Shekhar
Vishal-Shekhar are a music directing duo for Hindi films and are among the leading music directors in the industry today...

 and co-composed by Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...

 who arrived in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

 in March, 2010 for two days to record the song. Shahrukh Khan
Shahrukh Khan
Shahrukh Khan , often credited as Shah Rukh Khan, is an Indian film actor, as well as a film producer and television host. Often referred to as "the King of Bollywood", Khan has acted in over 70 Hindi films....

, Kareena Kapoor
Kareena Kapoor
Kareena Kapoor , often informally referred to as Bebo, is an Indian actress who appears in Bollywood films. During her career, Kapoor has received six Filmfare Awards, among nine nominations, and has been noted for her performances in a range of film genres; these include her work from contemporary...

 and Ra.One director Anubhav Sinha
Anubhav Sinha
Anubhav Sinha is an Indian film director known for his work in Tum Bin and Shahrukh Khan starrer Ra.One.-Biography:...

 held a press conference to declare the association of the Grammy award winning singer with the film. was recorded at the Yash Raj Studios. The lyrics of the song were penned by Vishal Dadlani and Niranjan Iyengar
Niranjan Iyengar
Niranjan Iyengar, born in Anand, India, is a screenwriter and lyricist particularly known for his work with director Karan Johar. He is also author of the book, The Making of Kabhi Khushi Kabhie Gham.-Selected filmography:...

. The lyrics are primarily in Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

 and Tamil
Tamil language
Tamil is a Dravidian language spoken predominantly by Tamil people of the Indian subcontinent. It has official status in the Indian state of Tamil Nadu and in the Indian union territory of Pondicherry. Tamil is also an official language of Sri Lanka and Singapore...

, with a few English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 lines included.

Along with the English parts, Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...

 sang parts of the song in Hindi by himself. Hamsika Iyer
Hamsika Iyer
Hamsika Iyer is an Indian singer based in Mumbai—born in Pune and brought up in Mumbai. She studied at the SIES college of Arts and Science in Sion. She is a regular voice with ad world jingles, Marathi tele-serials, and has sung songs in Tamil and Hindi movies.-Biography:Hamsika received her...

 sang the Hindi and Tamil parts of the song. According to the music directors, the Senegalese American
Senegalese American
A Senegalese American is an American of Senegalese descent or a Senegalese who has American citizenship. In surveys of 2007, some 9,624 people claimed Senegalese descent in the United States.-History:...

 R&B singer had no problems voicing the Hindi lyrics, "It was really easy for Akon. When he came to the studio and we told him that he would have to sing in Hindi too, he got really excited. Once he heard the lines, he started singing fluently. It took him only three-four hours to learn...he picked up everything so well," said Shekhar. The song is produced by Giorgio Tuinfort, who also produced Gwen Stefani
Gwen Stefani
Gwen Renée Stefani is an American singer-songwriter and fashion designer. Stefani is the lead vocalist for the rock and ska band No Doubt. Stefani recorded her first solo album Love. Angel. Music. Baby. in 2004. The album was inspired by music of the 1980s, and was a success with sales of over...

's The Sweet Escape
The Sweet Escape
The Sweet Escape is the second and final solo studio album by American recording artist Gwen Stefani, released in the United States on December 5, 2006 by Interscope Records. Having originally intended to return to No Doubt after her 2004 solo album Love. Angel. Music...

, featuring Akon.

The remix version by DJ Khushi is a club mix keeping in mind that it has to compliment the original score and has more beats with electro sounds, has Indian sounds like a Dholki and vocal-effects used to make it sound groovy. Khushi was referred to SRK by the Moranis for remixing this song, he then grabbed the opportunity and made a demo and then it was sent to Khan who loved it and told him to complete the track. Sharing his experience, he said: 'Remixing Chammak Challo was not just an amazing and an exciting experience but it also came with a lot of responsibility to make a track that compliments the song as it was already a very big hit even before the release.

Reception

Pre-release

Since the online leak, the song has become extremely popular, with video trailers on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 reaching millions of hits within weeks. The song also received very positive reviews from critics and listeners alike, with most people finding the song "highly addictive" and "groovy". The remixes were very well received as well, particularly the remix by DJ Khushi .

Critical reception

Chammak Challo received very positive reviews from critics and has been often noted as the best track in the album. Bollywood Hungama
Bollywood Hungama
Bollywood Hungama is a leading Bollywood entertainment website, owned by hungama.com....

 described it as "A grand song by all means, with huge production values that would be assuring enough for Akon to believe that this one can compete at an international level, Chammak Challo is a fantastic amalgamation of Indian, Middle East and Western sounds that gives it a distinguished appeal." Ruchika Kher from The Times of India
The Times of India
The Times of India is an Indian English-language daily newspaper. TOI has the largest circulation among all English-language newspaper in the world, across all formats . It is owned and managed by Bennett, Coleman & Co. Ltd...

 identified the song as "A clear winner all the way, the song, which has Hindi, English and Tamil words in the lyrics, makes you groove(...)A fun dance number, Chammak Challo is here to stay and it will surely become the DJs' favourite." Indo-Asian News Service
Indo-Asian News Service
Indo-Asian News Service or IANS is India's largest private news agency. The IANS is run by a group of professional journalists.The IANS was founded by Indian American publisher Gopal Raju as the India Abroad News Service. It was later renamed the Indo-Asian News Service...

 said "International pop star Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...

 sings in English and surprisingly well in Hindi, making Chammak Challo ride high on its novelty factor. Hamsika Iyer, who has sung for films like Raajneeti and Khoya Khoya Chand
Khoya Khoya Chand
Khoya Khoya Chand, is a Bollywood film directed by Sudhir Mishra which released on 7 December 2007. The film stars Shiney Ahuja and Soha Ali Khan in the lead roles with Rajat Kapoor, Sushmita Mukherjee, Sonya Jehan and Vinay Pathak in important roles...

 in the past, supports him beautifully, accompanying the English-Hindi vocals with a little Tamil strewn in. Primarily a dance track, Chammak Challo is here to stay." He also praised the remixes adding "The song also has a couple of remixes, but don't dismiss them as ordinary fare. A Punjabi Mix adds some bhangra to the beats while DJ Khushi's version, simply titled Chammak Challo Remix, is explosive. A third, international version is what his fans will hear globally-this one is pure Akon, without Hamsika to accompany him." Sukanya Verma from Rediff.com
Rediff.com
Rediff.com India is a news, information, entertainment, and shopping portal. It was founded in 1996 as "Rediff On The NeT" and is headquartered in Mumbai, India with offices in New Delhi and New York City, USA....

 praised the song calling it "A scorching mishmash of Arabic influences and Bollywood-style bhangra amid Hamsika Iyer's swiftly-pronounced Tamil lyrics, the showstopper song's perfectly-timed arrangement and vivacious rhythm makes it a win-win."

Vivek Warrier was impressed by Akon's Hindi and said "Full marks to Akon for his wonderful Hindi - yes, he sings Chammak Challo in Hindi. He is, in fact, better than Remo. The song has good use of Vocoder and other classic ‘Akon-ic’ effects which also includes the “Oh oo oo” which is what Akon is known for." He also noted that "the three remixes of the song, also included in the album, add value to the album from a commercial point of view." Devesh Sharma from Filmfare
Filmfare
Filmfare is an English-language tabloid-sized magazine about Indian cinema. Published by The Times Group, India's largest media services conglomerate, in Mumbai , it highlights the doings of the Bollywood film scene...

 said "Chammak Challo rules - and how! The song, sung by international R&B icon Akon, is superbly produced by Giorgio Tuinfort. Tuinfort turns Vishal-Shekhar’s tunes into a haunting medley that invades your brains and refuses to go away. Akon sings in such a way that you believe that it’s actually Shah Rukh Khan who’s crooning the song. Getting the Hindi diction right is by itself an achievement. Hamsika Iyer accompanies Akon in the film version and her full throated voice adds to the charm." He also appreciated the remixes calling them "well crafted".

Commercial and chart performance

Chammak Challo rapidly rose in popularity, gaining much attention and climbed the top of the charts and dominated radio stations. It is increasingly being played at nightclubs, and the beats have become a huge hit with the masses and DJs at large. The song also occupied the top position at the Indian Singles Chart for several weeks. The remixed version of 'Chammak Challo ' by DJ Khushi has gained much popularity both in charts and amongst the audience. Overseas, the song saw major success among worldwide songs and reached the top ten positions in several countries. The chart performance of the song on the iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

 World Songs charts for some countries are given.

Film Version

iTunes World Songs
Charts (2011)
Peak Position
Australia 1
Austria 71
Canada 1
Denmark 16
France 38
Germany 13
Greece 2
Ireland 5
Luxembourg 65
Mexico 31
Netherlands 14
New Zealand 2
Norway 7
Spain 16
Switzerland 15
United Kingdom 1
United States of America 2

International version

iTunes World Songs
Charts (2011)
Peak Position
Australia 4
Canada 2
Denmark 30
France 44
Germany 35
Greece 8
Luxembourg 76
New Zealand 6
Norway 11
Sweden 7
Switzerland 13
United Kingdom 2
United States of America 8

Music video

The music video of the song is picturised on the lead pair of the film, Shahrukh Khan
Shahrukh Khan
Shahrukh Khan , often credited as Shah Rukh Khan, is an Indian film actor, as well as a film producer and television host. Often referred to as "the King of Bollywood", Khan has acted in over 70 Hindi films....

 and Kareena Kapoor
Kareena Kapoor
Kareena Kapoor , often informally referred to as Bebo, is an Indian actress who appears in Bollywood films. During her career, Kapoor has received six Filmfare Awards, among nine nominations, and has been noted for her performances in a range of film genres; these include her work from contemporary...

, dancing together in a specially-constructed set at Yash Raj Studios
Yash Raj Films
Yash Raj Films is an Indian Entertainment company set up by Yash Chopra, an Indian film director and producer who is considered an entertainment mogul in India.-Initial years:...

. Kapoor's look in the song has received much public attention, as it marks her return to the typical Indian (locally called "desi") avatar after a long gap. In an interview with Hindustan Times
Hindustan Times
Hindustan Times is an Indian English-language daily newspaper founded in 1924 with roots in the Indian independence movement of the period ....

, she said “Everyone was waiting to see the full track. My fans like me in a sari
Sari
A sari or sareeThe name of the garment in various regional languages include: , , , , , , , , , , , , , is a strip of unstitched cloth, worn by females, ranging from four to nine metres in length that is draped over the body in various styles. It is popular in India, Bangladesh, Nepal,...

, and so do I. And now that the size zero
Size Zero
Size 0 is a women's clothing size in the US catalog sizes system. Size 0 and 00 were invented due to the changing of clothing sizes over time , which has caused the adoption of lower numbers...

 chapter is out of my life forever, I have the curves to carry off the desi girl look to perfection.” The music video received mixed to positive reviews, with some critics praising its fresh and hybrid style of choreography by Ganesh Hegde
Ganesh Hegde
Ganesh Hegde , is an Indian singer, performer, video director and Bollywood choreographer.-Choreography:Born in a Bunt family in Mumbai.His parents are Harish Subbaya Hegde and Vidya Hegde, Hegde is best known for his work in the Oscar-nominated film Lagaan and for his musical numbers in Company...

, while others criticizing the costumes, especially those of the background dancers.

Red Chillies, Khan's production house created a video for the remixed version by Delhi-based DJ Khushi and put it up on the official YouTube channel of the film. The video contained shots from the original song, with the remix as the background score. Within the first couple of days, the video received more than 2 lakh views on YouTube and 3.5 lakhs on Facebook. Khushi said "I met SRK recently at an awards ceremony in Gurgaon, where he said, 'I had to make a video for this. It was the best remix on the CD and it was getting great feedback.' So, he made the video." Within the first couple of days, the video received more than 4 lakh views from social networking sites.

While shooting for the song in Mumbai, Russian President Dmitry Medvedev
Dmitry Medvedev
Dmitry Anatolyevich Medvedev is the third President of the Russian Federation.Born to a family of academics, Medvedev graduated from the Law Department of Leningrad State University in 1987. He defended his dissertation in 1990 and worked as a docent at his alma mater, now renamed to Saint...

 visited Yash Raj Studios, to watch Khan and Kapoor at work.

Track listings

  • CD Single
  1. "Chammak Challo" (Album Version) – 3:46
  2. "Chammak Challo" (Remix by Abhijit Vaghani) – 4:36
  3. "Chammak Challo" (Remix by DJ Khushi) – 4:17
  4. "Chammak Challo" (Akon solo version) – 3:47

See also

  • Ra.One (soundtrack)
    Ra.One (soundtrack)
    Ra.One is the soundtrack album, composed by the duo Vishal-Shekhar, to a 2011 Indian science fiction film Ra.One, written and directed by Anubhav Sinha, and starring Shahrukh Khan, Kareena Kapoor, Armaan Verma and Arjun Rampal in the lead roles...

  • Ra.One
    Ra.One
    Ra.One is a 2011 Indian science fiction superhero film written and directed by Anubhav Sinha. The film features Shahrukh Khan in dual roles, and also stars Kareena Kapoor, Armaan Verma and Arjun Rampal in the lead...

  • Anubhav Sinha
    Anubhav Sinha
    Anubhav Sinha is an Indian film director known for his work in Tum Bin and Shahrukh Khan starrer Ra.One.-Biography:...

  • Vishal-Shekhar
    Vishal-Shekhar
    Vishal-Shekhar are a music directing duo for Hindi films and are among the leading music directors in the industry today...

  • Akon
    Akon
    Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...

  • Hamsika Iyer
    Hamsika Iyer
    Hamsika Iyer is an Indian singer based in Mumbai—born in Pune and brought up in Mumbai. She studied at the SIES college of Arts and Science in Sion. She is a regular voice with ad world jingles, Marathi tele-serials, and has sung songs in Tamil and Hindi movies.-Biography:Hamsika received her...

  • Shahrukh Khan
    Shahrukh Khan
    Shahrukh Khan , often credited as Shah Rukh Khan, is an Indian film actor, as well as a film producer and television host. Often referred to as "the King of Bollywood", Khan has acted in over 70 Hindi films....

  • Kareena Kapoor
    Kareena Kapoor
    Kareena Kapoor , often informally referred to as Bebo, is an Indian actress who appears in Bollywood films. During her career, Kapoor has received six Filmfare Awards, among nine nominations, and has been noted for her performances in a range of film genres; these include her work from contemporary...

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