Ceroc Enterprises is the name of a UK Based franchising

Franchising

Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 dance

Dance

Dance is an art form that generally refers to movement of the body, usually rhythmic and to music, used as a form of expression, social interaction or presented in a spiritual or performance setting....

 organization which holds the rights to the use of the term 'Ceroc

Ceroc

Ceroc is a partner dance best described as a fusion of Salsa and Jive, but without the complicated footwork. It is derived from many other dances including French Jive, Swing, Lindy Hop, and Rock and Roll, the main change being simplified footwork which makes it more accessible to beginners.The...

'. It teaches and promotes the dance style Ceroc (also referred to as 'Modern Jive'), which is loosely based on traditional jive

Jive (dance)

In Ballroom dancing, Jive is a dance style in 4/4 time that originated in the United States from African-Americans in the early 1930s. It was originally presented to the public as 'Jive' in 1934 by Cab Calloway. It is a lively and uninhibited variation of the Jitterbug, a form of Swing dance...

/swing moves, blended with a mixture of other dance styles including salsa.

Ceroc Enterprises was started by James Cronin & Sylvia Coleman

Sylvia Coleman

Sylvia Coleman, BA, CMT , is an award-winning health journalist, author, speaker and expert in sexual abuse prevention.-Early career:...

 in 1991 in an attempt to grow the ceroc dance form throughout the UK whilst maintaining control on its image and teaching methodology.