Carpe Diem (drink)
Encyclopedia
Carpe Diem is a range of energy and 'functional' soft beverages distributed in the United Kingdom and other European countries by Red Bull
. They were launched by the founder of Red Bull into an upscale and health conscious drinks marketplace, being first stocked by stores such as Selfridges
before being distributed to mainstream stores such as Tesco
.
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...
. They were launched by the founder of Red Bull into an upscale and health conscious drinks marketplace, being first stocked by stores such as Selfridges
Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...
before being distributed to mainstream stores such as Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...
.
Range
The Carpe Diem feature the following flavours:- KombuchaKombuchaKombucha is an effervescent tea-based beverage that is often drunk for its anecdotal health benefits or medicinal purposes. Kombucha is available commercially and can be made at home by fermenting tea using a visible, solid mass of yeast and bacteria which forms the kombucha culture, often referred...
- Vitalising Botanic Water