Carole MacGillvray Rappeport was an employee of the General Mills

General Mills

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

 Toy Group. As early as 1978, she was associate vice-president of Hasbro

Hasbro

Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

's toy marketing unit; in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division. In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing Bernard Loomis

Bernard Loomis

Bernard Loomis was an American toy developer and marketer who introduced to some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called...

. In the mid-1990s, she ran a toy consulting company in Santa Barbara, California

Santa Barbara, California

Santa Barbara is the county seat of Santa Barbara County, California, United States. Situated on an east-west trending section of coastline, the longest such section on the West Coast of the United States, the city lies between the steeply-rising Santa Ynez Mountains and the Pacific Ocean...

.

MacGillvray was a boss to fellow General Mills/Kenner staffer Paul Pressler

Paul Pressler

Paul Pressler is an advisor of the New York- and London-based private equity firm Clayton, Dubilier & Rice. Formerly president and CEO of Gap, Inc...

. Both were executive producers for 1985's The Care Bears Movie

The Care Bears Movie

The Care Bears Movie is a 1985 Canadian animated film, the second feature production from the Toronto animation studio Nelvana. One of the first films based directly on a toy line, it introduced the Care Bears characters and their companions, the Care Bear Cousins. In the film, orphanage owners...

, produced by Canada's Nelvana

Nelvana

Nelvana Limited is a Canadian entertainment company founded in 1971 known for its work in children's animation. It was named by founders Michael Hirsh, Patrick Loubert and Clive A. Smith after a Canadian comic book superheroine created by Adrian Dingle in the 1940s...

 studio. Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios; The Samuel Goldwyn Company

The Samuel Goldwyn Company

The Samuel Goldwyn Company was an independent film company founded by Samuel Goldwyn, Jr., the son of the famous Hollywood mogul, Samuel Goldwyn, in 1979.-Background:...

, an independent outfit, eventually acquired the film for U.S. release.

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