The Canadian AIDS Society (CAS) is a national coalition of over 120 community-based AIDS

AIDS

Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

 organizations across Canada.

Registered as a charity since 1988, CAS has a mandate to improve the response to HIV/AIDS across all sectors of society, and to support people and communities living with HIV/AIDS.

National Awareness Initiatives

On World AIDS Day

World AIDS Day

World AIDS Day, observed December 1 every year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Government and health officials observe the day, often with speeches or forums on the AIDS topics. Since 1995, the President of the United States has made an...

 in December 2008, CAS launched a national multi-media awareness campaign that asked the question "Positive You’re Not Positive?" Ads developed by Ottawa

Ottawa

Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...

 creative agency McMillan appeared in wide-circulation magazines including MacLean's

Maclean's

Maclean's is a Canadian weekly news magazine, reporting on Canadian issues such as politics, pop culture, and current events.-History:Founded in 1905 by Toronto journalist/entrepreneur Lt.-Col. John Bayne Maclean, a 43-year-old trade magazine publisher who purchased an advertising agency's in-house...

, L'actualité

L'actualité

L'actualité is a Canadian French-language news and general interest magazine published in Montreal by Les Éditions Rogers, which is owned by Rogers Communications. The magazine has over a million readers, according to Canada's Print Measurement Bureau, from its circulation which is mainly...

, and The Globe and Mail

The Globe and Mail

The Globe and Mail is a nationally distributed Canadian newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of approximately 1 million, it is Canada's largest-circulation national newspaper and second-largest daily newspaper after the Toronto Star...

.