Camp Beverly Hills was a clothing line, popular in the 1980s.

Origin

It began in 1977, as an inexpensive alternative to the stores of Rodeo Drive

Rodeo Drive

Rodeo Drive of Beverly Hills, California is a shopping district known for designer label and haute couture fashion. The name generally refers to a three-block long stretch of boutiques and shops but the street stretches further north and south....

. During the next decade, the line became popular after introducing some of the first casual clothing to use pastel colors. Recently, due to the recent wave of 1980s nostalgia, the company has been relaunched.

Relaunch

In 2004, Adina Levin and Raquel Krouse re-launched the line into high end department stores and boutiques. Their success was very quick and they sold the brand to a company and moved on the new projects.