"Brooklyn Without Limits" is the seventh episode of the fifth season

30 Rock (season 5)

The fifth season of 30 Rock, an American television comedy series on the NBC network in the United States, began airing on September 23, 2010. NBC announced on March 5, 2010 that 30 Rock would be returning for a fifth season in the 2010–2011 television season...

 of the American television comedy series 30 Rock

30 Rock

30 Rock is an American television comedy series created by Tina Fey that airs on NBC. The series is loosely based on Fey's experiences as head writer for Saturday Night Live...

, and the 87th overall episode of the series. It was written by co-executive producer Ron Weiner

Ron Weiner

Ron Weiner is an American television writer. He has written for several shows, including 30 Rock, NewsRadio, Futurama, Arrested Development, Father of the Pride, and Help Me Help You....

 and directed by Michael Engler

Michael Engler

Michael Engler is an American theatre director, and television director and producer. His Broadway credits include Eastern Standard and I Hate Hamlet...

. The episode originally aired on the National Broadcasting Company

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 (NBC) network in the United States on November 11, 2010.

In the episode, Liz Lemon

Liz Lemon

Elizabeth Miervaldis "Liz" Lemon is the main character of the American television series 30 Rock. She is portrayed by Tina Fey, who is also the creator of the series and its showrunner.-Personal history:...

 (Tina Fey

Tina Fey

Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

) buys a new pair of jeans that make her look sexy, but eventually finds out the dark secret of the company that sells it - Brooklyn Without Limits. Meanwhile, Jack Donaghy

Jack Donaghy

John Francis "Jack" Donaghy is a fictional character on the NBC sitcom 30 Rock. He is the Vice President of East Coast Television and Microwave Oven Programming for General Electric and later Kabletown....

 (Alec Baldwin

Alec Baldwin

Alexander Rae "Alec" Baldwin III is an American actor who has appeared on film, stage, and television.Baldwin first gained recognition through television for his work in the soap opera Knots Landing in the role of Joshua Rush. He was a cast member for two seasons before his character was killed off...

) endorses a candidate from Rhode Island

Rhode Island

The state of Rhode Island and Providence Plantations, more commonly referred to as Rhode Island , is a state in the New England region of the United States. It is the smallest U.S. state by area...

 named Steve Austin (special guest star John Slattery

John Slattery

John M. Slattery, Jr. is an American actor and director, best known for his role as Roger Sterling on AMC's series Mad Men. He has been nominated for many awards, and has won two SAG Awards with the Mad Men ensemble....

) but finds him to have certain awkward characteristics and beliefs. This episode also continued a story arc involving Tracy Jordan's

Tracy Jordan

Ogbert Jordan, better known by his stage name, Tracy, is a fictional character on the American television series 30 Rock, based on and played by Tracy Morgan.-Brief overview:...

 new movie, Hard to Watch which Tracy hopes will get him an Oscar as Tracy hosts a luncheon for the HFPA (who are the people involved with the Golden Globes

Golden Globe Award

The Golden Globe Award is an accolade bestowed by the 93 members of the Hollywood Foreign Press Association recognizing excellence in film and television, both domestic and foreign...

) with Jenna Maroney

Jenna Maroney

Jenna Maroney is a fictional character on the American television series 30 Rock, played by Jane Krakowski.-Fictional biography:Jenna was born Ystrepa Grokovitz on February 24, 1969 and grew up in Bakersfield...

 (Jane Krakowski

Jane Krakowski

Jane Krakowski is an American actress and singer. She is most well known for her performance of Elaine Vassal on Ally McBeal, for which she was nominated for a Golden Globe Award, and for her current role as Jenna Maroney on the NBC sitcom 30 Rock, for which she has been nominated for three Emmy...

) suggesting that he should bribe them.