Bromley Originate Change
Encyclopedia
Bromley is a full-service Hispanic and Transcultural
Advertising Agency founded in 1981. 51 percent majority minority-owned by Ernest Bromley, Chairman/CEO, and 49 percent by Publicis Groupe S.A., the fourth largest marketing communications holding firm in the world.
In 1985 Sosa & Associates named Ernest Bromley as the Chief Operating Officer (COO) after successfully leading the company’s Research/Account Planning department.
By 1989, DMB&B, Inc., NY partnered with Sosa & Associates. Shortly after the partnership, Lionel Sosa was named Chairman of DMB&B/Americas.
By 1990, Ernest Bromley became a partner and Sosa & Associates became Sosa, Bromley, Aguilar & Associates. In 1993, Ernest Bromley was named Chief Executive Officer of Sosa, Bromley, Aguilar & Associates.
Only a year into his position as CEO, Ernest Bromley led the merger with Noble & Associates, Irvine California and the agency became Sosa, Bromley, Aguilar, Noble & Associates under the MacManus Group holding company.
In 1997, after the retirement of Lionel Sosa the agency formerly known as Sosa, Bromley, Aguilar, Noble & Associates became Bromley Aguilar & Associates.
Looking to further expand its resources, in 1999 the agency established Bromley/MS&L, a full-service PR division, through a partnership with Manning Selvage & Lee, one of the world’s top ten PR firms.
By 2000, after several mergers and partners, Bromley Aguilar & Associates became Bromley Communications under B|Com3 holding company.
In 2003, B|Com3 holding company was purchased by Publicis Groupe, S.A., holding company and Bromley Communications joined the 4th largest conglomerate in the world.
In 2004, Bromley Communications and Publicis Sanchez & Levitan merged under the Bromley Communications name to become the largest Hispanic Advertising agency in the nation in terms of size and billings.
In 1983, Sosa & Associates was named Kroger
Grocery’s first ever Hispanic Agency of Record (AOR).
In 1987, Sosa & Associates was named Dominos Pizza’s first ever Hispanic Agency of Record (AOR).
By 1988, Sosa & Associates became the first Hispanic agency to win a Clio for their work on “Hispanics get AIDS” in U.S. Television/Cinema category.
In 1989, Sosa & Associates solidified its space in the consumer-marketing arena by being named Burger King
’s Hispanic Agency of Record (AOR).
In 1991, Sosa, Bromley, Aguilar & Associates was named NCNB’s first ever Hispanic Agency of Record (AOR).
In 2000, Bromley won the San Antonio Convention and Visitors Bureau account, becoming the first Hispanic agency to be named General Market Agency of Record for the city of San Antonio. This relationship lasted for 12 years and helped position San Antonio as a top vacation destination.
In 2001, Bromley was named Payless ShoeSource’s Hispanic Agency of Record (AOR). Over 10 years, Bromley helped launch Payless in 10 countries in Latin America and the Caribbean (Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Jamaica, Puerto Rico).
In 2002, Bromley was named the Coors Brewing Company
’s Hispanic Agency of Record (AOR). With almost 10 years of being partners, Bromley has expanded its services to the MillerCoors portfolio of brands.
In 2006, General Mills
hired Bromley to help them reach different Hispanic consumer segments with three brands. Today, Bromley works with 13 brands targeting both the Hispanic consumer as well as the general market consumer through brands like Totino’s.
Recently Bromley has helped create new brands within existing marquee brands that will speak directly to Hispanic consumers.
In 2009, the National Basketball Association partnered with Bromley to develop a specific brand for its bicultural/bilingual consumer segment by creating a brand that spoke directly to them. This allowed Hispanics to bring to the game of basketball what was theirs • Pride • Passion • Voice. Thus creating a unique brand for Hispanics - éne•bé•a.
In 2008 Ernest Bromley was named the Godfather of Hispanic Advertising by the American Marketing Association’s (AMA). Soon after, in 2010, Jessica Pantanini, Bromley Chief Operating Officer and former Media Director, was named the Godmother of Hispanic Marketing by the American Marketing Association (AMA).
In 2004 Bromley launched “Latino ViBE: A Portrait of Ethnic Self-Identification among U.S. Hispanics”, a study that focused on acculturation, assimilation and the impact of ethnic identity on today’s Hispanic market.
Transculturation
Transculturation is a term coined by Cuban anthropologist Fernando Ortiz in 1940 to describe the phenomenon of merging and converging cultures....
Advertising Agency founded in 1981. 51 percent majority minority-owned by Ernest Bromley, Chairman/CEO, and 49 percent by Publicis Groupe S.A., the fourth largest marketing communications holding firm in the world.
Index
In 1981 they opened their doors under the name of Sosa & Associates under the leadership of Lionel Sosa.In 1985 Sosa & Associates named Ernest Bromley as the Chief Operating Officer (COO) after successfully leading the company’s Research/Account Planning department.
By 1989, DMB&B, Inc., NY partnered with Sosa & Associates. Shortly after the partnership, Lionel Sosa was named Chairman of DMB&B/Americas.
By 1990, Ernest Bromley became a partner and Sosa & Associates became Sosa, Bromley, Aguilar & Associates. In 1993, Ernest Bromley was named Chief Executive Officer of Sosa, Bromley, Aguilar & Associates.
Only a year into his position as CEO, Ernest Bromley led the merger with Noble & Associates, Irvine California and the agency became Sosa, Bromley, Aguilar, Noble & Associates under the MacManus Group holding company.
In 1997, after the retirement of Lionel Sosa the agency formerly known as Sosa, Bromley, Aguilar, Noble & Associates became Bromley Aguilar & Associates.
Looking to further expand its resources, in 1999 the agency established Bromley/MS&L, a full-service PR division, through a partnership with Manning Selvage & Lee, one of the world’s top ten PR firms.
By 2000, after several mergers and partners, Bromley Aguilar & Associates became Bromley Communications under B|Com3 holding company.
In 2003, B|Com3 holding company was purchased by Publicis Groupe, S.A., holding company and Bromley Communications joined the 4th largest conglomerate in the world.
In 2004, Bromley Communications and Publicis Sanchez & Levitan merged under the Bromley Communications name to become the largest Hispanic Advertising agency in the nation in terms of size and billings.
Key Campaigns and Clients
Below is a glimpse at some of Bromley’s key partnerships through the years. As pioneers of Hispanic Advertising, Bromley has had many firsts in the industry.In 1983, Sosa & Associates was named Kroger
Kroger
The Kroger Co. is an American supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain and its second-largest grocery retailer by volume and second-place general retailer...
Grocery’s first ever Hispanic Agency of Record (AOR).
In 1987, Sosa & Associates was named Dominos Pizza’s first ever Hispanic Agency of Record (AOR).
By 1988, Sosa & Associates became the first Hispanic agency to win a Clio for their work on “Hispanics get AIDS” in U.S. Television/Cinema category.
In 1989, Sosa & Associates solidified its space in the consumer-marketing arena by being named Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
’s Hispanic Agency of Record (AOR).
In 1991, Sosa, Bromley, Aguilar & Associates was named NCNB’s first ever Hispanic Agency of Record (AOR).
In 2000, Bromley won the San Antonio Convention and Visitors Bureau account, becoming the first Hispanic agency to be named General Market Agency of Record for the city of San Antonio. This relationship lasted for 12 years and helped position San Antonio as a top vacation destination.
In 2001, Bromley was named Payless ShoeSource’s Hispanic Agency of Record (AOR). Over 10 years, Bromley helped launch Payless in 10 countries in Latin America and the Caribbean (Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Jamaica, Puerto Rico).
In 2002, Bromley was named the Coors Brewing Company
Coors Brewing Company
The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States...
’s Hispanic Agency of Record (AOR). With almost 10 years of being partners, Bromley has expanded its services to the MillerCoors portfolio of brands.
In 2006, General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
hired Bromley to help them reach different Hispanic consumer segments with three brands. Today, Bromley works with 13 brands targeting both the Hispanic consumer as well as the general market consumer through brands like Totino’s.
Recently Bromley has helped create new brands within existing marquee brands that will speak directly to Hispanic consumers.
In 2009, the National Basketball Association partnered with Bromley to develop a specific brand for its bicultural/bilingual consumer segment by creating a brand that spoke directly to them. This allowed Hispanics to bring to the game of basketball what was theirs • Pride • Passion • Voice. Thus creating a unique brand for Hispanics - éne•bé•a.
In 2008 Ernest Bromley was named the Godfather of Hispanic Advertising by the American Marketing Association’s (AMA). Soon after, in 2010, Jessica Pantanini, Bromley Chief Operating Officer and former Media Director, was named the Godmother of Hispanic Marketing by the American Marketing Association (AMA).
Innovations
In 1981, Mr. Bromley developed for Sosa & Associates, the Acculturation Influence Groups (AIG), a proprietary approach that grouped Hispanics consumers by acculturation lifestyles rather than by country of origin.In 2004 Bromley launched “Latino ViBE: A Portrait of Ethnic Self-Identification among U.S. Hispanics”, a study that focused on acculturation, assimilation and the impact of ethnic identity on today’s Hispanic market.
- 2011 Awards
- ARF David Ogilvy Awards
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- GOLD
- Category: Total Shopper Market Category
- Advertiser: Progresso
- “Tasting is Believing”
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- ADDY Awards – San Antonio Ad Fed
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- Best of Show
- Category: TV
- Advertiser: NBA
- “Kiss”
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- Judges Award
- Best Print Campaign – OOH
- Advertiser: Totino’s
- “Kid’s Favorite”
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- Gold
- Category: Print
- Advertiser: Progresso
- “Esta Si Es Sopa”
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- Gold
- Category: TV Campaign
- Advertiser: NBA
- “Save Your Passion”
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- Gold
- Category: Cinema
- Advertiser: NBA
- “Kiss”
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- Gold
- Category: Internet
- Advertiser: NBA
- “Tow Truck”
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- Silver
- Category: Special FX
- Advertiser: Yoplait
- “Slice”
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- Silver
- Category: Radio
- Advertiser: NBA
- “Automated System”
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- Silver
- Category: TV Campaign
- Advertiser: NBA
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- ADDY Awards – District 10 Regional Ad Fed
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- Gold
- Category: TV Campaign
- Advertiser: NBA
- “Pobre Garganta”
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- Gold
- Category: Special FX
- Advertiser: Yoplait
- “Slice”
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- Silver
- Category: Cinema
- Advertiser: NBA
- “Kiss”
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- Silver
- Category: TV Campaign
- Advertiser: NBA
- “Save Your Passion”
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- HSMAI Adrian Award
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- Bronze
- Category: PR Campaign
- Advertiser: San Antonio Convention & Visitors Bureau
- “GMA Pride, Passion and Piñatas”
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- Silver
- Category: PR Campaign
- Advertiser: San Antonio Convention & Visitors Bureau
- “Deep. In the Heart.”
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- Gold
- Category: Email Series
- Advertiser: San Antonio Convention & Visitors Bureau
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- 2010 Awards
- ARF David Ogilvy Awards
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- Silver
- Category: Multicultural
- Advertiser: Progresso
- Media: Bromley
- Research: MOLA; Market Tools, Inc.
- “Tasting is Believing”
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- Silver
- Category: Household Products (Total Market)
- Advertiser: Reynolds Wrap
- Media: Bromley
- Research: Encuesta
- “Piénsalo Bien”
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- ADDY Awards – San Antonio Ad Fed
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- Gold
- Category: Print
- Advertiser: Honey Nut Cheerios
- “Abrazo” Campaign
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- Gold
- Category: TV
- Advertiser: Yoplait
- “Peel”
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- Gold
- Category: TV
- Advertiser: Yoplait Delights
- “Out”
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- Gold
- Category: Print
- Advertiser: San Antonio Convention & Visitors Bureau
- “History Wall”
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- Silver
- Category: TV
- Advertiser: Honey Nut Cheerios
- “Son”
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- Silver ADDY Award
- Category: TV
- Advertiser: La Lechera
- “Contagia”
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- Circulo Creativo – Young Creatives
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- Winner
- Category: TV
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- Cannes Young Lion
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- Silver
- Category: Film
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- FIAP – Festival IberoAmericano de Publicidad
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- Finalist
- Category: Production Techniques
- Advertiser: Yoplait
- “Peel”
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- Bronze Quill Award (IABC)
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- Award of Excellence
- Category: Multicultural – Communication
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- Award of Excellence
- Category: Brand Communication
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- PR News Platinum Awards
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- Honorable Mention
- Category: Multicultural Marketing
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- SABRE Award
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- Silver Finalist
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- PRSA Del Oro Awards
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- Best of Show
- Category: Marketing
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- Category: Multicultural
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- Category: Special Events
- Advertiser: Coors Light
- “Cold-Activated Can Launch”
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- Award of Merit
- Category: Multicultural
- Advertiser: Coors Light
- “Cold-Activated Can Launch”
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- Hispanic PR Association
- Campaign of the Year
- Category: Integrated Marketing Communications
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- Texas PR Association
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- Silver Spur
- Category: Multicultural
- Advertiser: Western Union
- “¡Sí! Western Union Helps Make Dreams Come True”
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- 2009 Awards
- ADDY Awards – San Antonio Ad Fed
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- Gold
- Category: Music Score
- Advertiser: San Antonio Convention & Visitors Bureau
- “Deep. In the Heart”
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- Gold
- Category: Poster
- Advertiser: San Antonio Convention & Visitors Bureau
- “Deep. In the Heart”
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- Silver
- Category: Brochure
- Advertiser: San Antonio Convention & Visitors Bureau
- “Deep. In the Heart” Lure Brochure en Español”
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- Silver
- Category: Full Page Consumer Magazine
- Advertiser: Reynolds Wrap
- “Stencil”
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- ARF David Ogilvy Awards
- Gold
- Category: Multicultural – Consumer & Health
- Advertiser: Ovations/Evercare
- Media: Bromley
- Research: Bromley/Culturati Research
- “¿Cómo Estás?”
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- Gold
- Category: Total Market – Health Care
- Advertiser: Honey Nut Cheerios
- Media: Bromley
- Research: IFC Research LTD.
- “Best of Both Worlds”
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- 2008 Awards
- ADDY Awards – San Antonio Ad Fed
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- Silver
- Category: Consumer or Trade Pub
- Advertiser: San Antonio Convention & Visitors Bureau
- “Find Yourself – Noble Elders”
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- Gold
- Category: Online Campaign
- Advertiser: Always
- “Solo de Chikas”
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- Gold
- Category: TV – Consumer Products
- Advertiser: Honey Nut Cheerios
- “Phone”
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- Gold
- Category: TV – Consumer Products
- Advertiser: Yoplait
- “I Am”
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- Gold
- Category: TV – Consumer Products
- Advertiser: Juicy Juice
- “Full Circle”
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- Silver
- Category: TV – Consumer Products
- Advertiser: Reynolds Wrap
- “Piénsalo Bien”
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