Brides of March
Encyclopedia
The Brides of March started as an annual Cacophony Society
Cacophony Society
The Cacophony Society is “a randomly gathered network of free spirits united in the pursuit of experiences beyond the pale of mainstream society.” It was started in 1986 by surviving members of the now defunct Suicide Club of San Francisco....

 event that takes place in San Francisco around March 15th. Intended as a pun on the term Ides of March
Ides of March
The Ides of March is the name of the 15th day of March in the Roman calendar, probably referring to the day of the full moon. The word Ides comes from the Latin word "Idus" and means "half division" especially in relation to a month. It is a word that was used widely in the Roman calendar...

 and a parody of weddings in western culture. The event, which began in 1999, is part pub crawl
Pub crawl
A pub crawl is the act of one or more people drinking in multiple pubs or bars in a single night, normally walking or busing to each one between drinking.-Origin of the term:...

 and part street theater, while wearing a thrift store wedding dress
Wedding dress
A wedding dress or wedding gown is the clothing worn by a bride during a wedding ceremony. Color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants.- Western culture :...

. Brides may be of either gender, but the wearing of traditional white wedding dresses, or something resembling them, is the point of the event. In recent years there have been a greater number of gothic brides who wear black, alien brides and other variations on the theme.
Like its Cacophony Society counterpart "Santarchy", the tradition has spread worldwide and now includes gatherings in Austin, Reno, Portland, Los Angeles, Seattle, London, and Japan, among others.
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