Brewpole
Encyclopedia
Brewpole B.V. is a defunct company. It was a Dutch holding company
Holding company
A holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...

 for Polish breweries founded in March 1993. During the period from March 1993 through December 1997, Brewpole acquired controlling shareholdings in four leading Polish breweries: Elbrewery
Elbrewery
The Elbrewery Company is Poland's largest brewery and belongs to the Żywiec Group, established in 1998 after merging Zakłady Piwowarskie Żywiec SA and Brewpole B.V..-Brewery:...

, Heveliusz, Warka and Lezajsk. The combined market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 of the Brewpole Group in 1998 was 28%. Brands within the Brewpole Group included EB, Hevelius, Warka, Warka Strong, Lezajsk, Specjal, Gdanskie and Kaper.

In December 1998, the shareholders of Brewpole B.V. sold the company to Browary Zywiec S.A.
Zywiec Brewery
Żywiec Brewery is a brewery founded in 1852, in Żywiec, Poland, then part of Austria-Hungary. It was nationalised after the Second World War. Grupa Zywiec S.A. consists of five main breweries: Żywiec Brewery, Elbrewery, Leżajsk, Warka Brewery and Cieszyn Brewery...

in a reverse acquisition (as Zywiec had a market share of 12%) and Brewpole B.V. was liquidated 24 November 1999.
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