Bottlenotes is a wine community site founded in June 2005 in Palo Alto, California

Palo Alto, California

Palo Alto is a California charter city located in the northwest corner of Santa Clara County, in the San Francisco Bay Area of California, United States. The city shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. It is...

 by Kim Donaldson and Alyssa Rapp. The original business plan

Business plan

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals....

 was completed by Rapp with the help of classmates from the Stanford Graduate School of Business

Stanford Graduate School of Business

The Stanford Graduate School of Business is one of the professional schools of Stanford University, in Stanford, California and is broadly regarded as one of the best business schools in the world.The Stanford GSB offers a general management Master of Business Administration degree, the Sloan...

between 2003 & 2005. While the site was developed as an e-commerce site, it has now evolved to become media platform with both marketing and social media capabilities.

Bottlenotes hosts popular wine-tastings in cities across the U.S. called Around the World in 80 Sips (TM), produces The Daily Sip (TM), a daily e-newsletter with over 130,000 subscribers , and has created an iPhone app that allows users to rate, remember, and record notes on wines they've tried, and share that information with other users.