Boomerang Media, L.L.C. is an American media company founded by John Engelman and Eric Ellenbogen

Eric Ellenbogen

Eric Ellenbogen in an American entertainment executive.In 1987, Ellenbogen became head of Broadway Video. At Golden Books Family Entertainment in 1996, Eric was president. Ellenbogen was appointed CEO and president of Marvel Enterprises in November 1998 and served until July 1999.Together with...

 (founders of Classic Media

Classic Media

Classic Media, LLC, is an American production company and distributor of family programming. It was founded in 2000 by former Marvel Entertainment CEO Eric Ellenbogen and former Broadway Video executive John Engelman in hopes of acquiring mismanaged classic properties and giving exposure to...

) and the private equity firm GTCR

GTCR

GTCR LLC is a private equity firm focused on leveraged buyout, leveraged recapitalization, growth capital and rollup transactions. As of 2008, it manages more than $8 billion in equity and mezzanine capital invested in a wide range of companies and industries....

 in 2008. Boomerang Media specializes in global media and video distribution.

Acquisition of Entertainment Rights

On April 1, 2009, Boomerang Media announced that they would acquire Entertainment Rights

Entertainment Rights

Entertainment Rights Plc was a global media company. Its main role was in children and family television programming.The group was established in 1989 as Sleepykids. In 1999 it become entertainment rights and was focused on the creation and exploitation of major children's characters and brands...

 and on May 11, 2009, it was announced that the subsidiaries and offices of Entertainment Rights would be absorbed under the name, Classic Media

Classic Media

Classic Media, LLC, is an American production company and distributor of family programming. It was founded in 2000 by former Marvel Entertainment CEO Eric Ellenbogen and former Broadway Video executive John Engelman in hopes of acquiring mismanaged classic properties and giving exposure to...

.