BookIt.com
BookIt.com Logo
Motto	"You Know What To Do."
Industry	Travel services
Founded	2000
Headquarters	Panama City Beach, Florida Panama City Beach, Florida Panama City Beach is a city in Bay County, Florida, United States, on the Gulf of Mexico coast. The city is often referred to under the umbrella term of "Panama City", despite being a distinct municipality from the older and larger inland Panama City to the east, making Panama City and Panama City...
President	Bud Finlaw
Website	www.BookIt.com

BookIt.com is a privately-held online travel agency

Travel agency

A travel agency is a retail business that sells travel related products and services to customers on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products...

 headquartered in Panama City Beach, Florida

Panama City Beach, Florida

Panama City Beach is a city in Bay County, Florida, United States, on the Gulf of Mexico coast. The city is often referred to under the umbrella term of "Panama City", despite being a distinct municipality from the older and larger inland Panama City to the east, making Panama City and Panama City...

.

History

Founded in 2000 by founder and President Bud Finlaw, BookIt.com enables users to plan and book travel products including hotel

Hotel

A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

, cruise

Cruise ship

A cruise ship or cruise liner is a passenger ship used for pleasure voyages, where the voyage itself and the ship's amenities are part of the experience, as well as the different destinations along the way...

, airline

Airline

An airline provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit...

 and vacation packages. It operates in more than 100 destinations worldwide and maintains offices throughout the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and the Caribbean

Caribbean

The Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...

.

The company originally launched as ReservationSystem.com, and in addition to its primary website, operates several affiliate travel website

Travel website

A travel website is a website on the world wide web, that is dedicated to travel. The site may be focused on travel reviews, the booking of travel, or a combination of both. Approximately seventy million consumers researched travel plans online in July 2006...

s including SpringBreakRooms.com.

BookIt.com became one of the first privately held corporations online to begin competing on a national and international scale in the travel industry. Bookit.com has evolved its travel technology to include its services throughout the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Caribbean

Caribbean

The Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...

, Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and Central America

Central America

Central America is the central geographic region of the Americas. It is the southernmost, isthmian portion of the North American continent, which connects with South America on the southeast. When considered part of the unified continental model, it is considered a subcontinent...

.

Technology

In April 2008, BookIt.com adapted FROM™ Technology (Fast-Relevant-Origin-Method), a patent-pending pricing methodology with a search feature that generates deals instantly, displays relevant prices and automatically uses the closest airport to the user’s current I.P. address to find deals.
FROM™ ranks travel deals based on factors that include user rating, popularity of the destinations from each users’ point of origin, internal marketing ratings, rankings of the property manager and the number of mouse “clicks” on the destination’s websites.