Blitz Campaign
Encyclopedia
A blitz is defined as an intensive campaign or attack. It originates from the German noun Blitz which means lightning. In the world of marketing
, blitz campaign defines the proprietary methodology developed by German speaking Marlene Dewitte. It is a very fast, intensive, and focused marketing campaign for a small business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; sometimes it is also referred to as “marketing blitz,” a “ time-based marketing campaign,” and “intensive marketing.” The idea behind a blitz campaign is to have as many people see a small business or small business product as possible in a very short period of time. Typically, blitz campaigns are geared toward local businesses and not a more widespread audience.
, including search engine optimization
and mobile marketing
. E-mail
is another method of delivering local product or local business information during a blitz campaign. However, without careful audience targeting you may not achieve the results you desire. You must know your local audience to successfully complete a blitz campaign.
Blitz campaigns usually don't make use of print mediums such as brochures, newspaper ads, magazine, and coupons.
The time interval of a blitz campaign is also advantageous. A concentrated campaign means very fast, very direct results. A Blitz Campaign lowers customer acquisition costs, builds business reputation, grows a local company’s visibility and attracts more customers.
companies and video game companies. One such blitz came from Microsoft
in 2009 for its Halo 3
game. Microsoft planned on using online, print, and television media to bring attention to the game. Another successful blitz comes from McDonalds for their McCafe
coffee drinks. McDonalds used several media outlets and coupon booklets to promote their coffee beverages. Google
also embarked on a marketing blitz for the Nexus One
phone. This product had its own YouTube
channel and was also present in Google web pages.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, blitz campaign defines the proprietary methodology developed by German speaking Marlene Dewitte. It is a very fast, intensive, and focused marketing campaign for a small business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; sometimes it is also referred to as “marketing blitz,” a “ time-based marketing campaign,” and “intensive marketing.” The idea behind a blitz campaign is to have as many people see a small business or small business product as possible in a very short period of time. Typically, blitz campaigns are geared toward local businesses and not a more widespread audience.
How it works
Blitz campaigns use various mass media outlets, specifically the internet, to deliver information about a local product or local business quickly to a local audience. One of the most common and most advantageous ways to complete a blitz campaign is to use search engines. Ideally, once a campaign is set up, a local business or local product would quickly show up in search engines. A blitz campaign includes strategies from search engine marketingSearch engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
, including search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
and mobile marketing
Mobile Marketing
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....
E-mail
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
is another method of delivering local product or local business information during a blitz campaign. However, without careful audience targeting you may not achieve the results you desire. You must know your local audience to successfully complete a blitz campaign.
Blitz campaigns usually don't make use of print mediums such as brochures, newspaper ads, magazine, and coupons.
Advantages
Blitz campaigns help local businesses and local products become better known to a specific audience through the use of persistent media exposure. This type of campaign can help a completely new product become something of note, instead of something to look past. A blitz campaign can be the perfect marketing tool for seasonal content. For example, if you have a holiday event you want to advertise you should promote it during the appropriate season and it will yield better results. Push a product when there is buzz about it.The time interval of a blitz campaign is also advantageous. A concentrated campaign means very fast, very direct results. A Blitz Campaign lowers customer acquisition costs, builds business reputation, grows a local company’s visibility and attracts more customers.
Disadvantages
A blitz campaign has several advantages but there are also some limitations to what such a marketing campaign can do. One of the advantages of the blitz campaign methodology which is focused and local impact to an area can also hinder its performance if spread out further from the campaign’s heart. Because location is so important, not understanding your audience will most likely lead to a weaker campaign.Successful Marketing Blitzes
In recent years, there have been several successful marketing blitzes, primarily from computerComputer
A computer is a programmable machine designed to sequentially and automatically carry out a sequence of arithmetic or logical operations. The particular sequence of operations can be changed readily, allowing the computer to solve more than one kind of problem...
companies and video game companies. One such blitz came from Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
in 2009 for its Halo 3
Halo 3
Halo 3 is a first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the Halo franchise, the game concludes the story arc begun in Halo: Combat Evolved and continued in Halo 2...
game. Microsoft planned on using online, print, and television media to bring attention to the game. Another successful blitz comes from McDonalds for their McCafe
McCafé
McCafé is a coffee-house-style food and drink chain, owned by McDonald's. Created and launched in Melbourne, Australia in 1993 by McDonald's Licensee Ann Brown, the chain reflects a consumer trend towards espresso coffees....
coffee drinks. McDonalds used several media outlets and coupon booklets to promote their coffee beverages. Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
also embarked on a marketing blitz for the Nexus One
Nexus One
The Nexus One was Google's flagship smartphone manufactured by Taiwan's HTC Corporation. It became available on January 5, 2010 and uses the Android open source mobile operating system...
phone. This product had its own YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
channel and was also present in Google web pages.