Blendtec
Encyclopedia
Blendtec is a company that sells professional and home blenders, with their key product being the Total Blender. It is a division of K-Tec. The founder of Blendtec is Tom Dickson.
Blendtec is notable for its Will It Blend?
viral marketing campaign, where Dickson blends different products, including iPods, iPhones, marbles, Golf Balls, remote controls and much more.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec’s “Wild Side” jar design, which Vitamix had allegedly copied as its own MP and XP containers. The Court concluded Vitamix had infringed Blendtec’s patents, and awarded Blendtec total damages of approximately $24 million.
Blendtec is notable for its Will It Blend?
Will It Blend?
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender...
viral marketing campaign, where Dickson blends different products, including iPods, iPhones, marbles, Golf Balls, remote controls and much more.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec’s “Wild Side” jar design, which Vitamix had allegedly copied as its own MP and XP containers. The Court concluded Vitamix had infringed Blendtec’s patents, and awarded Blendtec total damages of approximately $24 million.