Biv 10 Records
Encyclopedia
Biv 10 Records was founded by Michael Bivins
in 1992, through a joint venture with Motown Records
.
, Another Bad Creation
, and MC Brains) in conjunction with Motown Records. As a result, Motown bankrolled Bivins his own imprint, Biv 10 Records. The company’s logo featured an outline of a hand holding a basketball with the name ‘BIV 10’ printed on the hand above the wrist.
While the label went on to score minor success with teen R&B groups Subway and 702
, significant success largely evaded the company. The more prominent acts that Bivins had been responsible for, like Boyz II Men, were established before the commencement of the Biv 10 label, and were instead signed to Motown directly—where they remained after the launch.
In 2000, distribution of Biv 10 switched from Motown to Universal Records
, with the release of BBD
, the final studio album from Bell Biv Devoe. In 2002, the label was dismantled & folded into Motown.
Michael Bivins
Michael Lamont Bivins, a.k.a. Biv , is the founder and member of the R&B group New Edition and the hip hop group Bell Biv DeVoe...
in 1992, through a joint venture with Motown Records
Motown Records
Motown is a record label originally founded by Berry Gordy, Jr. and incorporated as Motown Record Corporation in Detroit, Michigan, United States, on April 14, 1960. The name, a portmanteau of motor and town, is also a nickname for Detroit...
.
History
In the early 1990s, Bivins’ Biv Entertainment management firm scored multiple successes with developing new acts (Boyz II MenBoyz II Men
Boyz II Men is an American R&B vocal group best known for emotional ballads and a cappella harmonies. They are the most successful R&B group of all time, having sold more than albums worldwide. In the 1990s, Boyz II Men found fame on Motown Records as a quartet, but original member Michael McCary...
, Another Bad Creation
Another Bad Creation
Another Bad Creation were an American R&B and rap musical group from Atlanta, Georgia.-History:ABC consists of Romell “RoRo” Chapman, Chris Sellers, David Shelton and brothers Demetrius and Marliss Pugh, as well as “unofficial” member Adrian “G.A.” Witcher...
, and MC Brains) in conjunction with Motown Records. As a result, Motown bankrolled Bivins his own imprint, Biv 10 Records. The company’s logo featured an outline of a hand holding a basketball with the name ‘BIV 10’ printed on the hand above the wrist.
While the label went on to score minor success with teen R&B groups Subway and 702
702 (band)
702 , named after the area code of their hometown of Las Vegas, Nevada, is an American platinum-selling R&B trio. Originally a quartet, the group became a trio, which includes sisters Irish , and LeMisha 'Misha' Grinstead, and lead singer Kameelah 'Meelah' Williams...
, significant success largely evaded the company. The more prominent acts that Bivins had been responsible for, like Boyz II Men, were established before the commencement of the Biv 10 label, and were instead signed to Motown directly—where they remained after the launch.
In 2000, distribution of Biv 10 switched from Motown to Universal Records
Universal Records
Universal Records was a record label owned by Universal Music Group, and it is now owned by Manny Patino and Michael Jackson, and operated as part of the Universal Motown Republic Group.-History:...
, with the release of BBD
BBD (album)
BBD is the third studio album by R&B group, Bell Biv DeVoe, their first recording since 1993's "Hootie Mack". In his review of the record, Jason Birchmeier gave it 2.5 stars, and said "It all amounts to an unapologetically brash album, one that turns seduction into sport...
, the final studio album from Bell Biv Devoe. In 2002, the label was dismantled & folded into Motown.