Bibo is a fruit-flavoured juice

Juice

Juice is the liquid that is naturally contained in fruit or vegetable tissue.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree...

 developed in 1998 by The Coca-Cola Company. It was mainly available in Canada, but has also been sold in Turkey, South Africa, and Mozambique.

History

Bibo was only produced for a short period of time (about 5 years), but has attained somewhat of a cult status from loyal fans who would like to see the Coca-Cola Company re-introduce it.

Marketing

The advertisements for the juice featured anthropomorphic pieces of fruit (representing the four flavours of the drink) talking, and engaging in sport activities. These characters were also featured on the juice cartons themselves.