Betty Crocker Cookbook
Encyclopedia
The Betty Crocker Cookbook (10th edition, John Wiley and Sons, 2006) is a general kitchen reference
sponsored and written by staff at General Mills
, the holders of the Betty Crocker
trademark. First published in 1950 as the Betty Crocker Picture Cook Book, the Betty Crocker Cookbook is the flagship book of a large collection of books with the Betty Crocker name and is available in binder, trade paperback and comb-bound formats, as well as several special-interest formats such as bridal, heart health, and breast cancer. It has traditionally made extensive use of photography and charts for easy access to data and technique information. It is sometimes informally known as "The Big Red", a term that General Mills has trademarked.
The overall series includes books on subjects such as cooking basics, entertaining, ethnic food, and the like, as well as the Betty Crocker: Kids Cook book and the bilingual English/Spanish Cocina Betty Crocker. In addition, the original 1950 edition and the Betty Crocker Cooky Book have been reprinted as facsimiles.
Cookbook
A cookbook is a kitchen reference that typically contains a collection of recipes. Modern versions may also include colorful illustrations and advice on purchasing quality ingredients or making substitutions...
sponsored and written by staff at General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
, the holders of the Betty Crocker
Betty Crocker
Betty Crocker AKA: batter witch is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was...
trademark. First published in 1950 as the Betty Crocker Picture Cook Book, the Betty Crocker Cookbook is the flagship book of a large collection of books with the Betty Crocker name and is available in binder, trade paperback and comb-bound formats, as well as several special-interest formats such as bridal, heart health, and breast cancer. It has traditionally made extensive use of photography and charts for easy access to data and technique information. It is sometimes informally known as "The Big Red", a term that General Mills has trademarked.
The overall series includes books on subjects such as cooking basics, entertaining, ethnic food, and the like, as well as the Betty Crocker: Kids Cook book and the bilingual English/Spanish Cocina Betty Crocker. In addition, the original 1950 edition and the Betty Crocker Cooky Book have been reprinted as facsimiles.