Bertrand Newton
Encyclopedia
Bertrand Newton is a fictitious character created by Charles Firth (comedian) for his satirical book American Hoax. In this book Newton (whose name is a joke on Australian television celebrity Bert Newton
), is described as the founder the 527 political action committee
(PAC) AdBack. and also author of the influential booklet on political advertising
How to Change the World One Ad At A Time (2004).
AdBack is one of a raft of non-profit companies that were formed to support the Democratic Party
in the 2004 Presidential elections. The non-profit company designed advertisements for several niche markets in the United States presidential election, 2004
, including the award winning "GayBack" TVC that aired in the crucial swing state of Ohio
.
Newton's philosophy on political advertising, and organising methods have their roots in organizations like MoveOn.org and have been closely connected to George Soros
's Open Society Foundation project.
Born in 1972, Newton started out as a student activist in the early 1990s, during which time he got involved in the "No Blood For Oil
" coalition at Berkley Campus of UCLA which split the movement and ultimately led to his expulsion from the Californian Peace Coalition. He later studied at Oxford University in England.
Bert Newton
Albert Watson "Bert" Newton, AM, MBE is an Australian television personality, known for hosting television series such as In Melbourne Tonight, Good Morning Australia and 20 to 1. Newton has also hosted the Logie Awards on numerous occasions through his career.-Early life:Newton was born in...
), is described as the founder the 527 political action committee
Political action committee
In the United States, a political action committee, or PAC, is the name commonly given to a private group, regardless of size, organized to elect political candidates or to advance the outcome of a political issue or legislation. Legally, what constitutes a "PAC" for purposes of regulation is a...
(PAC) AdBack. and also author of the influential booklet on political advertising
Political campaign
A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided...
How to Change the World One Ad At A Time (2004).
AdBack is one of a raft of non-profit companies that were formed to support the Democratic Party
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...
in the 2004 Presidential elections. The non-profit company designed advertisements for several niche markets in the United States presidential election, 2004
United States presidential election, 2004
The United States presidential election of 2004 was the United States' 55th quadrennial presidential election. It was held on Tuesday, November 2, 2004. Republican Party candidate and incumbent President George W. Bush defeated Democratic Party candidate John Kerry, the then-junior U.S. Senator...
, including the award winning "GayBack" TVC that aired in the crucial swing state of Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...
.
Newton's philosophy on political advertising, and organising methods have their roots in organizations like MoveOn.org and have been closely connected to George Soros
George Soros
George Soros is a Hungarian-American business magnate, investor, philosopher, and philanthropist. He is the chairman of Soros Fund Management. Soros supports progressive-liberal causes...
's Open Society Foundation project.
Born in 1972, Newton started out as a student activist in the early 1990s, during which time he got involved in the "No Blood For Oil
Opposition to the Iraq War
Significant opposition to the Iraq War occurred worldwide, both before and during the initial 2003 invasion of Iraq by the United States, United Kingdom, and smaller contingents from other nations, and throughout the subsequent occupation...
" coalition at Berkley Campus of UCLA which split the movement and ultimately led to his expulsion from the Californian Peace Coalition. He later studied at Oxford University in England.