Bernard Salt is an author, business advisor and media commentator. He rose to prominence with the release of his first book The Big Shift (2001) in which he predicted a rise in the demand for coastal lifestyle property underpinned by the imminent retirement of the baby boom generation. From 2003 onwards he has written a weekly column in The Australian

The Australian

The Australian is a broadsheet newspaper published in Australia from Monday to Saturday each week since 14 July 1964. The editor in chief is Chris Mitchell, the editor is Clive Mathieson and the 'editor-at-large' is Paul Kelly....

newspaper in which he tackles a broad range of social, cultural and generational issues. He is a Partner with the advisory firm KPMG

KPMG

KPMG is one of the largest professional services networks in the world and one of the Big Four auditors, along with Deloitte, Ernst & Young and PwC. Its global headquarters is located in Amstelveen, Netherlands....

.

Bernard Salt is known for his tagging of demographic trends with popular terms such as seachange (meaning migration to the coast) and treechange (move to the country) as well as KIPPERS (kids in parents pockets eroding retirement savings) and NETTEL (not enough time to enjoy life). He also drew attention to what he calls the Sigrid Effect which is the phenomenon of sudden population growth occurring in towns in which actress Sigrid Thornton

Sigrid Thornton

Sigrid Thornton is an Australian multi-award winning actress.-Early years:Thornton was born in Canberra, the daughter of Merle, a teacher of women's studies and writer, and Neil Thornton, an academic. She spent most of her formative years growing up and attending school at St. Peter's Lutheran...

 has filmed TV mini series.

Advisory Publications

• Monash Baby Boomer Study (December 2009)
• The Global Skills Convergence: Issues and ideas for the management of an international workforce (September 2008)
• Population Growth Report (1989 to 2007)
• Beyond the Baby Boomers: the rise of Generation Y (July 2007)
• Reforging the Future: Options for the Lower Hunter Region in the 21st Century (November 2005)
• Cinderella City: A Vision of Brisbane's Rise to Prominence (November 2005)
• Australia on the Move: Population Growth & Dwelling Demand 2001-2031 (June 2005)
• Brave New Hi-tech World (2004)
• The Case for the Coast: Q1 and Circle on Cavill (March 2003)
• Freshwater's Place in Melbourne's Heart (March 2002)

Columns

• The Australian (link to website The Australian)
• Herald Sun (link to website Herald Sun)
• Australian Property Investor (link to website Australian Property Investor)
• Property Australia (link to website Property Council of Australia)

Boards & Qualifications

Bernard is currently Chairman of Tourism Forecasting Committee. He is also a Fellow of the Australian Institute of Company Directors, a member of Australian Institute of Management, an Affiliate of Chartered Accountants. He is also a Director of MLC (Girls School).

Bernard's Education: Master of Arts Monash University

Monash University

Monash University is a public university based in Melbourne, Victoria. It was founded in 1958 and is the second oldest university in the state. Monash is a member of Australia's Group of Eight and the ASAIHL....

and Bachelor of Education Monash University.

Sources

• Salt, Bernard (2001) The Big Shift (Hardie Grant Publishing)
• Salt, Bernard (2006) The Big Picture (Hardie Grant Publishing)
• Salt, Bernard (2008) Man Drought (Hardie Grant Publishing)

External links

• Bernard Salt.com.au