Belgacom Skynet was founded in 1995, and became a wholly owned subsidiary

Subsidiary

A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Belgacom

Belgacom

The Belgacom Group is the largest telecommunications company in Belgium, headquartered in Brussels. Belgacom Group is primarily state owned, with the Belgian state holding 53.3% + 1 share...

 in 1998. It began by focusing on the consumer market, gradually expanding its customer base

Customer base

The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of consumer spending...

 to include SMEs and corporate customers. In 2000, Skynet.be became one of the first Belgian

Belgium

Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

 portals.

History

• 1995: Skynet is founded.
• 1998: Acquisition of Skynet by Belgacom
  Belgacom
  The Belgacom Group is the largest telecommunications company in Belgium, headquartered in Brussels. Belgacom Group is primarily state owned, with the Belgian state holding 53.3% + 1 share...
  
   NV/SA.
• 2002: Acquisition of The Push and Eduline (Kidcity).
• 2003: Acquisition of Justforyou.
• 2004: Birth of ADSL.be and Arena51. ADSL.be provides interactive content and services to ADSL customers, while Arena51 aims to become the number one games and entertainment portal in Belgium.
• 2005: Belgacom Skynet creates a wholly owned subsidiary, Skynet iMotion Activities, to ensure the audiovisual production and diffusion of Belgacom TV
  Belgacom TV
  Belgacom TV, subsidiary of the Belgacom Group, provides Digital TV and Video On Demand over its own IPTV System in Belgium. It was launched in the summer of 2005....
  
  . Skynet also acquires all rights for the Jupiler League
  Jupiler League
  The Belgian Pro League is the top league competition for association football clubs in Belgium. Contested by 16 clubs, it operates on a system of promotion and relegation with the Belgian Second Division...
  
   (the Belgian premium league).
• 2006: Skynet acquires Extenseo, the Belgian leader in professional referencing. Since, Skynet has emerged as number one in Flanders and has been continuously expanding its portfolio of digital cross media solutions.

Media intended for the consumer market

Skynet offers solutions via a cross-platform digital offer (Web, Direct Media, IDTV). This offer consists of:

via the Web

• Skynet.be: the main Skynet portal
• KidCity.be: the children’s portal
• Arena51.be: the games and entertainment portal
• 11online.be: the football portal
• ADSL.be: the portal reserved for Belgacom ADSL customers

Marketing, media and advertising solutions

These solutions are designed to meet the interactive marketing needs of companies on all platforms (Web, Direct Media, IDTV). They mainly consist of direct and loyalty marketing, search engine marketing

Search engine marketing

Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...

, media productions, and mobile solutions.

External links

• Skynet Portal - Skynet website
• Arena51 - Skynet gaming portal
• Kidcity - Child portal
• Belgacom - Belgacom website
• Extenseo - Extenseo website