BPM Energy
Encyclopedia
BPM Energy is an energy drink
produced by Coca Cola Bottlers Ireland and sold solely in Ireland
. It was launched in 2003, and features two flavours, marketed as "BPM Hydrate" and "BPM Focus", which are citrus and red berry flavoured respectively.
The product was launched with a large media campaign based around an archetypal young (specified to be 19 by marketing material) male lifestyle, including a promotional character for the brand known as "Jaxx". However, once the product was successfully launched, this ceased — even the product's website has been let lapse.
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
produced by Coca Cola Bottlers Ireland and sold solely in Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
. It was launched in 2003, and features two flavours, marketed as "BPM Hydrate" and "BPM Focus", which are citrus and red berry flavoured respectively.
The product was launched with a large media campaign based around an archetypal young (specified to be 19 by marketing material) male lifestyle, including a promotional character for the brand known as "Jaxx". However, once the product was successfully launched, this ceased — even the product's website has been let lapse.