Avery Gilbert
Encyclopedia
Avery Gilbert describes himself as a "smell scientist" (via his official website) and "sensory psychologist" (via his blog), and is a respected science author.
He is most known for his book What the Nose Knows: The Science of Smell in Everyday Life published by Crown Publishing Group
. The book was a finalist for the 2008 Los Angeles Times Book Prize in Science & Technology, while also shortlisted for the 2009 Royal Society Prize for Science Books.
In an interview with online fragrance magazine Sniffapalooza, Gilbert states that he was inspired to write What the Nose Knows when his science colleagues expressed enthusiasm for his tough review of Chandler Burr
's The Emperor of Scent published in Nature Neuroscience magazine in April, 2003. Gilbert wrote that Burr's biography of geneticist and Perfumes: The Guide author Luca Turin
was "giddy and overwrought . . . a triumphalist account of an unproven alternate theory."
What the Nose Knows has been translated into Chinese, Japanese, Spanish, Korean, Polish, and Turkish editions.
Gilbert founded the Cranial One Corporation, developing a rapid smell test—the Cranial I Quick Sniff—for use by physicians and consumer research companies. He sold the company in 2005. He previously founded Synesthetics, Inc., a multisensory research and consulting company specializing in the consumer impact of smell, co-authored the National Geographic Smell Survey, served as President of the Sense of Smell Institute, VP for Sensory Psychology at Givaudan
Roure Fragrances, VP of sensory research for DigiScents (which shut down in 2001 due to lack of additional funding—the company had invested $20 million to develop technology to provide the sense of smell to the Internet, including investments from Givaudan and Quest International
), and now works as the Chief Scientist at the Scent Marketing Institute.
Gilbert was the subject of a recent Podcast by the New York Academy of Sciences. You can hear the content of that Podcast here. Katie Puckrik
video-interviewed Avery Gilbert for her website, 'Katie Puckrik Smells'. You can watch the interview here.
Gilbert received his PhD in Psychology from the University of Pennsylvania
with Norman Adler
.
He is most known for his book What the Nose Knows: The Science of Smell in Everyday Life published by Crown Publishing Group
Crown Publishing Group
-External links:*...
. The book was a finalist for the 2008 Los Angeles Times Book Prize in Science & Technology, while also shortlisted for the 2009 Royal Society Prize for Science Books.
In an interview with online fragrance magazine Sniffapalooza, Gilbert states that he was inspired to write What the Nose Knows when his science colleagues expressed enthusiasm for his tough review of Chandler Burr
Chandler Burr
Chandler Burr is an American journalist, author, and museum curator. Since December 2010 he has been curator of olfactory art at the Museum of Art and Design in New York City....
's The Emperor of Scent published in Nature Neuroscience magazine in April, 2003. Gilbert wrote that Burr's biography of geneticist and Perfumes: The Guide author Luca Turin
Luca Turin
Luca Turin is a biophysicist with a long-standing interest in the sense of smell, the art of perfume, and the fragrance industry.-Vibration theory of olfaction:...
was "giddy and overwrought . . . a triumphalist account of an unproven alternate theory."
What the Nose Knows has been translated into Chinese, Japanese, Spanish, Korean, Polish, and Turkish editions.
Gilbert founded the Cranial One Corporation, developing a rapid smell test—the Cranial I Quick Sniff—for use by physicians and consumer research companies. He sold the company in 2005. He previously founded Synesthetics, Inc., a multisensory research and consulting company specializing in the consumer impact of smell, co-authored the National Geographic Smell Survey, served as President of the Sense of Smell Institute, VP for Sensory Psychology at Givaudan
Givaudan
Givaudan is a Swiss manufacturer of flavorings and fragrances. As of 2008, it is the world's largest company in the industry.-Background:The company's scents and flavors are developed most often for food and beverage makers, but they are also used frequently in household goods, as well as grooming...
Roure Fragrances, VP of sensory research for DigiScents (which shut down in 2001 due to lack of additional funding—the company had invested $20 million to develop technology to provide the sense of smell to the Internet, including investments from Givaudan and Quest International
Quest International
Quest International was a major producer of flavors and fragrances with sales of £560 million in 2005 before its acquisition by rival Givaudan. Quest created and marketed flavours and fragrance concepts and solutions for the fast moving consumer goods industries...
), and now works as the Chief Scientist at the Scent Marketing Institute.
Gilbert was the subject of a recent Podcast by the New York Academy of Sciences. You can hear the content of that Podcast here. Katie Puckrik
Katie Puckrik
Katie Puckrik is an American television presenter and newspaper columnist. Born in Virginia, USA, Puckrik is best known for her appearances in British shows such as The Word, The Sunday Show and The Krypton Factor. She created and hosted the British television talk show Pyjama Party and...
video-interviewed Avery Gilbert for her website, 'Katie Puckrik Smells'. You can watch the interview here.
Gilbert received his PhD in Psychology from the University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
with Norman Adler
Norman Adler
Norman Adler through his research, teaching, writing, and academic administration, has made major contributions to the modern study of biological psychology and in American higher education, having helped develop the fields that are now labeled behavioral neurobiology and evolutionary psychology...
.
External links
- Dr. Gilbert's Website
- New York Academy of Sciences Podcast
- The 2008 LA Times Book Prize nominees
- The 2009 Royal Society Prize for Science Books nominees
- Dr. Avery Gilbert's blog
- Avery Gilbert Interview in Sniffapalooza Magazine
- Dr. Gilbert's review of Chandler Burr's "The Emperor of Scent"
- Sense of Smell Institute website
- Synesthetics website
- article "Digiscents Runs Out of Cents"
- Scent Marketing Institute website
- Link to National Geographic Smell Survey