Autocommunication
Encyclopedia
Autocommunication is a term used in communication studies
Communication studies
Communication Studies is an academic field that deals with processes of communication, commonly defined as the sharing of symbols over distances in space and time. Hence, communication studies encompasses a wide range of topics and contexts ranging from face-to-face conversation to speeches to mass...

, semiotics
Semiotics
Semiotics, also called semiotic studies or semiology, is the study of signs and sign processes , indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication...

 and other cultural studies
Cultural studies
Cultural studies is an academic field grounded in critical theory and literary criticism. It generally concerns the political nature of contemporary culture, as well as its historical foundations, conflicts, and defining traits. It is, to this extent, largely distinguished from cultural...

 to describe communication from and to oneself. This is distinguished from the more traditionally studied form of communication where the sender and the receiver of the message are separate. This can be called heterocommunication.

Where heterocommunication gives the receiver new information, autocommunication does not. Instead it enchances and restructures the receiver's ego. Both forms of communication can be found either in individuals or within organisations. When autocommunication is done by an individual it can be called intrapersonal communication
Intrapersonal communication
Intrapersonal communication is language use or thought internal to the communicator. It can be useful to envision intrapersonal communication occurring in the mind of the individual in a model which contains a sender, receiver, and feedback loop.-Definitions:...

.

Autocommunication is typical for religious or artistic works. Prayers
Prayer
Prayer is a form of religious practice that seeks to activate a volitional rapport to a deity through deliberate practice. Prayer may be either individual or communal and take place in public or in private. It may involve the use of words or song. When language is used, prayer may take the form of...

, mantra
Mantra
A mantra is a sound, syllable, word, or group of words that is considered capable of "creating transformation"...

s and diaries are good examples. In organisations and corporations strategic plans and memos, for example, can function like mantras. But any text (or work) can become autocommunicational if it is read many times over.

Sources

  • Lotman, Y.M.
    Yuri Lotman
    Yuri Mikhailovich Lotman – a prominent Soviet literary scholar, semiotician, and cultural historian. Member of the Estonian Academy of Sciences...

    1990. Universe of the Mind. Translated by A. Shukman. Bloomington: Indiana University Press.
  • Broms, H. & Gahmberg, H. 1983. Communication to Self in Organizations and Cultures in Administrative Science Quarterly, Vol. 28, No. 3, Organizational Culture, pp. 482-495
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